The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Apple
Client
Title
Category
Award
Points
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Long Form Video / Single
Points: 45.00
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple
Category: Long Form Video / Single
Points: 45.00
TED LASSO: Fake Team. Real Partners.
Agency: Apple Marcom + Nike + EA SPORTS + English Premier League
Client: Apple
Category: Brand Partnerships
Points: 45.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Craft / Art Direction
Points: 45.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Moving Image / Single
Points: 45.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Craft / Animation
Points: 45.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 45.00
TED LASSO: Fake Team. Real Partners.
Agency: Apple Marcom + Nike + EA SPORTS + English Premier League
Client: Apple
Category: Brand Partnerships
Points: 45.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Online & Mobile Video / Online-only Video - Single
Points: 45.00
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple
Category: Special Effects / Single
Points: 45.00
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple
Category: Production Design
Points: 45.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Lime Studios
Client: Apple
Category: Use of Licensed Music
Points: 45.00
Shot on iPhone | USHER | Apple Music Super Bowl LV
Agency: TBWA\Media Arts Lab / Los Angeles + Cartel + TRAFIK + HPLA
Client: Apple
Category: Artist / Brand Collaboration
Points: 45.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Use of Drama
Points: 21.00
TED LASSO: Fake Team. Real Partners.
Agency: Apple Marcom + Nike + EA SPORTS + English Premier League
Client: Apple
Category: Brand Partnerships
Points: 21.00
Hello Yellow
Agency: DIVISION / Los Angeles + Apple
Client: Apple
Category: Craft / Animation
Points: 21.00
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple
Category: Cinema Advertising
Points: 21.00
The Underdogs: Swiped Mac
Agency: Apple Marcom
Client: Apple Inc.
Category: B2B Communications
Points: 21.00
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple
Category: Film & Video for Good
Points: 21.00
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple
Category: Innovation / Execution in Film
Points: 21.00
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple
Category: Craft / Writing
Points: 21.00
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple
Category: Direction / Single
Points: 21.00
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple
Category: Direction / Single
Points: 21.00
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple
Category: Direction / Single
Points: 21.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Animation / Single
Points: 21.00
Silo in a Tweet
Agency: Dentsu Creative New York
Client: Apple TV+
Category: Social Post / Single
Points: 21.00
The Underdogs: Swiped Mac
Agency: Apple Marcom
Client: Apple Inc.
Category: Long Form Video / Single
Points: 9.00
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Music Videos
Points: 9.00
Mother Nature
Agency: Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client: Apple
Category: Craft / Writing
Points: 9.00
The Invincibles
Agency: TBWA\Media Arts Lab / Los Angeles + TRAFIK + BeGrizzlee + Serial Pictures
Client: Apple
Category: Technology as a Creative Tool
Points: 9.00
Relax, It's iPhone
Agency: Biscuit Filmworks + Apple Marcom
Client: Apple
Category: TV, VOD, & Online / 30 Seconds and Under - Series
Points: 9.00
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple
Category: TV, VOD, & Online / 61-90 Seconds - Single
Points: 9.00
Album Cover
Agency: Apple Marcom + O Positive
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 9.00
Mother Nature
Agency: Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 9.00
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple
Category: Branded Content
Points: 9.00
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple
Category: Film
Points: 9.00
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple
Category: Film
Points: 9.00
Album Cover
Agency: Apple Marcom + O Positive
Client: Apple
Category: Direction / Single
Points: 9.00
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple
Category: Cinematography / Single
Points: 9.00
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple
Category: Special Effects / Single
Points: 9.00
Where’s Usher? Super Bowl Halftime Show Campaign
Agency: Apple Marcom
Client: Apple Music
Category: Artist / Brand Collaboration
Points: 9.00
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple
Category: Long Form Video / Single
Points: 3.00
Mother Nature
Agency: Stink Films / Los Angeles
Client: Apple
Category: Long Form Video / Single
Points: 3.00
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Long Form Video / Series / Episodic
Points: 3.00
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple
Category: Craft / Art Direction
Points: 3.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Long Form Video / Single
Award:
2024 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Long Form Video / Single
Award:
2024 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Apple
Title:
TED LASSO: Fake Team. Real Partners.
Category:
Brand Partnerships
Award:
2024 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Craft / Art Direction
Award:
2024 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Apple
Title:
The Lost Voice
Category:
Film & Video
Award:
2024 Brand-Side / In-House Gold Pencil
Points:
45.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Moving Image / Single
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Craft / Animation
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Gold Pencil
Points:
45.00
Client:
Apple
Title:
TED LASSO: Fake Team. Real Partners.
Category:
Brand Partnerships
Award:
2024 Integrated / Omnichannel Gold Pencil
Points:
45.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2024 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Special Effects / Single
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Production Design
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Use of Licensed Music
Award:
2024 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Apple
Title:
Shot on iPhone | USHER | Apple Music Super Bowl LV
Category:
Artist / Brand Collaboration
Award:
2024 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Apple
Title:
The Lost Voice
Category:
Use of Technology
Award:
2024 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Use of Drama
Award:
2024 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Apple
Title:
Relax: Tractor
Category:
Film & Video
Award:
2024 Brand-Side / In-House Silver Pencil
Points:
21.00
Client:
Apple
Title:
TED LASSO: Fake Team. Real Partners.
Category:
Brand Partnerships
Award:
2024 Brand-Side / In-House Silver Pencil
Points:
21.00
Client:
Apple
Title:
Hello Yellow
Category:
Craft / Animation
Award:
2024 Design Silver Pencil
Points:
21.00
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Cinema Advertising
Award:
2024 Film & Video Silver Pencil
Points:
21.00
Client:
Apple Inc.
Title:
The Underdogs: Swiped Mac
Category:
B2B Communications
Award:
2024 Film & Video Silver Pencil
Points:
21.00
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Film & Video for Good
Award:
2024 Film & Video Silver Pencil
Points:
21.00
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Innovation / Execution in Film
Award:
2024 Film & Video Silver Pencil
Points:
21.00
Client:
Apple
Title:
The Waiting Room
Category:
Craft / Writing
Award:
2024 Health & Wellness Silver Pencil
Points:
21.00
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Animation / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Apple
Title:
The Lost Voice
Category:
Use of Licensed Music
Award:
2024 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
Apple TV+
Title:
Silo in a Tweet
Category:
Social Post / Single
Award:
2024 Social Media Silver Pencil
Points:
21.00
Client:
Apple Inc.
Title:
The Underdogs: Swiped Mac
Category:
Long Form Video / Single
Award:
2024 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Reinvention of Music Videos
Category:
Music Videos
Award:
2024 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Mother Nature
Category:
Craft / Writing
Award:
2024 Brand-Side / In-House Bronze Pencil
Points:
9.00
Client:
Apple
Title:
The Invincibles
Category:
Technology as a Creative Tool
Award:
2024 Creative Use of Technology Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Apple Vision Pro
Category:
Craft / Art Direction
Award:
2024 Design Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Relax, It's iPhone
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Award:
2024 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
The Waiting Room
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Award:
2024 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Album Cover
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Mother Nature
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Another Birthday
Category:
Branded Content
Award:
2024 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Another Birthday
Category:
Film
Award:
2024 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Apple
Title:
The Waiting Room
Category:
Film
Award:
2024 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Album Cover
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Cinematography / Single
Award:
2024 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Special Effects / Single
Award:
2024 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Apple Music
Title:
Where’s Usher? Super Bowl Halftime Show Campaign
Category:
Artist / Brand Collaboration
Award:
2024 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Long Form Video / Single
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
Mother Nature
Category:
Long Form Video / Single
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
Reinvention of Music Videos
Category:
Long Form Video / Series / Episodic
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Craft / Art Direction
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
