The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Apple
Client
Title
Category
Award
Points
The Underdogs: Swiped Mac
Agency: Apple Marcom
Client: Apple Inc.
Category: Long Form Video / Single
Points: 9.00
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Music Videos
Points: 9.00
Mother Nature
Agency: Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client: Apple
Category: Craft / Writing
Points: 9.00
The Invincibles
Agency: TBWA\Media Arts Lab / Los Angeles + TRAFIK + BeGrizzlee + Serial Pictures
Client: Apple
Category: Technology as a Creative Tool
Points: 9.00
Relax, It's iPhone
Agency: Biscuit Filmworks + Apple Marcom
Client: Apple
Category: TV, VOD, & Online / 30 Seconds and Under - Series
Points: 9.00
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple
Category: TV, VOD, & Online / 61-90 Seconds - Single
Points: 9.00
Album Cover
Agency: Apple Marcom + O Positive
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 9.00
Mother Nature
Agency: Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 9.00
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple
Category: Branded Content
Points: 9.00
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple
Category: Film
Points: 9.00
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple
Category: Film
Points: 9.00
Album Cover
Agency: Apple Marcom + O Positive
Client: Apple
Category: Direction / Single
Points: 9.00
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple
Category: Cinematography / Single
Points: 9.00
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple
Category: Special Effects / Single
Points: 9.00
Where’s Usher? Super Bowl Halftime Show Campaign
Agency: Apple Marcom
Client: Apple Music
Category: Artist / Brand Collaboration
Points: 9.00
Client:
Apple Inc.
Title:
The Underdogs: Swiped Mac
Category:
Long Form Video / Single
Award:
2024 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Reinvention of Music Videos
Category:
Music Videos
Award:
2024 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Mother Nature
Category:
Craft / Writing
Award:
2024 Brand-Side / In-House Bronze Pencil
Points:
9.00
Client:
Apple
Title:
The Invincibles
Category:
Technology as a Creative Tool
Award:
2024 Creative Use of Technology Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Apple Vision Pro
Category:
Craft / Art Direction
Award:
2024 Design Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Relax, It's iPhone
Category:
TV, VOD, & Online / 30 Seconds and Under - Series
Award:
2024 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
The Waiting Room
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Award:
2024 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Album Cover
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Mother Nature
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Another Birthday
Category:
Branded Content
Award:
2024 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Another Birthday
Category:
Film
Award:
2024 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Apple
Title:
The Waiting Room
Category:
Film
Award:
2024 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Album Cover
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Cinematography / Single
Award:
2024 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Special Effects / Single
Award:
2024 Moving Image Craft & Production Bronze Pencil
Points:
9.00