The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Apple
Client
Title
Category
Award
Points
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple
Category: Long Form Video / Single
Points: 3.00
Mother Nature
Agency: Stink Films / Los Angeles
Client: Apple
Category: Long Form Video / Single
Points: 3.00
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Long Form Video / Series / Episodic
Points: 3.00
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple
Category: Craft / Art Direction
Points: 3.00
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple
Category: Craft / Art Direction
Points: 3.00
The Underdogs: Swiped Mac
Agency: Apple Marcom
Client: Apple Inc.
Category: Branded Content
Points: 3.00
Mother Nature
Agency: Apple Marcom + Exile Edit / Santa Monica, CA + Stink Films / Los Angeles, CA
Client: Apple
Category: Film & Video
Points: 3.00
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple
Category: Popular Culture Impact
Points: 3.00
On With the Show
Agency: Apple Marcom + Biscuit Filmworks
Client: Apple
Category: Content at the Speed of Culture
Points: 3.00
The Invincibles
Agency: TBWA\Media Arts Lab / Los Angeles + TRAFIK + BeGrizzlee + Serial Pictures
Client: Apple
Category: Technology for Good
Points: 3.00
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple
Category: Typography / Typeface Design
Points: 3.00
The Lost Voice
Agency: Apple Marcom
Client: Apple
Category: Promotional / Booklets, Books & Brochures
Points: 3.00
Slingshot
Agency: Doomsday Entertainment / Los Angeles
Client: Apple
Category: TV, VOD, & Online / 30 Seconds and Under - Single
Points: 3.00
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple
Category: TV, VOD, & Online / 31-60 Seconds - Single
Points: 3.00
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
The Lost Voice
Agency: Hungry Man / Los Angeles, CA, USA + AIRBAG / Melbourne + Apple Marcom
Client: Apple
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple
Category: Film & Video for Good
Points: 3.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Use of Drama
Points: 3.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Innovation / Execution in Film
Points: 3.00
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation / Use of Media in Film
Points: 3.00
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple
Category: Craft / Art Direction
Points: 3.00
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple
Category: Integrated / Omnichannel Campaign
Points: 3.00
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple
Category: Online & Mobile Video / Online-only Video - Single
Points: 3.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Direction / Single
Points: 3.00
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple
Category: Writing / Single
Points: 3.00
Album Cover
Agency: Mackcut / New York City + Apple Marcom
Client: Apple
Category: Editing / Single
Points: 3.00
The Waiting Room
Agency: Exile Edit / Los Angeles + TBWA\Media Arts Lab / Los Angeles + MJZ
Client: Apple
Category: Editing / Single
Points: 3.00
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple
Category: Cinematography / Single
Points: 3.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Cinematography / Single
Points: 3.00
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple
Category: Cinematography / Single
Points: 3.00
AirPods - Quiet the Noise
Agency: TBWA\Media Arts Lab / Los Angeles + Iconoclast + Final Cut + Electric Theatre Collective
Client: Apple
Category: Visual Effects / Single
Points: 3.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Production Design
Points: 3.00
On With The Show
Agency: Biscuit Filmworks + Apple Marcom
Client: Apple
Category: Production Design
Points: 3.00
Another Birthday
Agency: TBWA\Media Arts Lab / Los Angeles + Sanctuary Content + Final Cut + TRAFIK
Client: Apple
Category: Casting
Points: 3.00
The Waiting Room
Agency: TBWA\Media Arts Lab / Los Angeles + MJZ + TRAFIK + Exile Edit
Client: Apple
Category: Casting
Points: 3.00
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Artist / Brand Collaboration
Points: 3.00
The Lost Voice
Agency: Apple + Factory Studios / London + Hungry Man Productions / London
Client: Apple
Category: Sound Editing
Points: 3.00
Pink GOAT
Agency: TBWA\Media Arts Lab / Los Angeles + Lithographix
Client: Apple
Category: Billboards & Transit / Single
Points: 3.00
Bigger Christmas Trees
Agency: TBWA\Media Arts Lab / Los Angeles + 59 Productions + Lisa Pritchard Agency
Client: Apple
Category: Craft / Illustration
Points: 3.00
Usher and Apple Music’s Halftime Confessions
Agency: Apple Marcom
Client: Apple
Category: Social Post / Multi-Platform Series
Points: 3.00
Silo in a Tweet
Agency: Dentsu Creative New York
Client: Apple TV+
Category: Innovation / Use of Media in Social Media
Points: 3.00
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Long Form Video / Single
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
Mother Nature
Category:
Long Form Video / Single
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
Reinvention of Music Videos
Category:
Long Form Video / Series / Episodic
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Craft / Art Direction
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Craft / Art Direction
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple Inc.
Title:
The Underdogs: Swiped Mac
Category:
Branded Content
Award:
2024 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Apple
Title:
Album Cover
Category:
Film & Video
Award:
2024 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Apple
Title:
Miss You
Category:
Film & Video
Award:
2024 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Apple
Title:
Mother Nature
Category:
Film & Video
Award:
2024 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Popular Culture Impact
Award:
2024 Cultural Driver Merit Award
Points:
3.00
Client:
Apple
Title:
On With the Show
Category:
Content at the Speed of Culture
Award:
2024 Cultural Driver Merit Award
Points:
3.00
Client:
Apple
Title:
The Invincibles
Category:
Technology for Good
Award:
2024 Creative Use of Technology Merit Award
Points:
3.00
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Typography / Typeface Design
Award:
2024 Design Merit Award
Points:
3.00
Client:
Apple
Title:
The Lost Voice
Category:
Promotional / Booklets, Books & Brochures
Award:
2024 Design Merit Award
Points:
3.00
Client:
Apple
Title:
Slingshot
Category:
TV, VOD, & Online / 30 Seconds and Under - Single
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
TV, VOD, & Online / 31-60 Seconds - Single
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
The Lost Voice
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Another Birthday
Category:
Film & Video for Good
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Use of Drama
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Innovation / Execution in Film
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Reinvention of Music Videos
Category:
Innovation / Use of Media in Film
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Apple
Title:
Another Birthday
Category:
Craft / Art Direction
Award:
2024 Health & Wellness Merit Award
Points:
3.00
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Integrated / Omnichannel Campaign
Award:
2024 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Apple
Title:
Another Birthday
Category:
Online & Mobile Video / Online-only Video - Single
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Album Cover
Category:
Writing / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
The Waiting Room
Category:
Writing / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Album Cover
Category:
Editing / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
The Waiting Room
Category:
Editing / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Cinematography / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Cinematography / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Cinematography / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
AirPods - Quiet the Noise
Category:
Visual Effects / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Production Design
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
On With The Show
Category:
Production Design
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Album Cover
Category:
Casting
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Another Birthday
Category:
Casting
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
The Waiting Room
Category:
Casting
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Apple
Title:
Relax, it's iPhone
Category:
Use of Licensed Music
Award:
2024 Music & Sound Craft Merit Award
Points:
3.00
Client:
Apple
Title:
Miss You
Category:
Original Music / Song
Award:
2024 Music & Sound Craft Merit Award
Points:
3.00
Client:
Apple
Title:
Reinvention of Music Videos
Category:
Artist / Brand Collaboration
Award:
2024 Music & Sound Craft Merit Award
Points:
3.00
Client:
Apple
Title:
The Lost Voice
Category:
Sound Editing
Award:
2024 Music & Sound Craft Merit Award
Points:
3.00
Client:
Apple
Title:
Pink GOAT
Category:
Billboards & Transit / Single
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
Apple
Title:
Bigger Christmas Trees
Category:
Craft / Illustration
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
Apple
Title:
Usher and Apple Music’s Halftime Confessions
Category:
Social Post / Multi-Platform Series
Award:
2024 Social Media Merit Award
Points:
3.00