The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Apple
Client
Title
Category
Award
Points
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Best of Experiential & Immersive
Points: 90.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple
Category: Craft / Art Direction
Points: 45.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation / Execution in Experiential & Immersive
Points: 45.00
Severance - The Cube
Agency: Apple Marcom + Kamp Grizzly / Portland + OMD / New York
Client: Apple
Category: Brand Installations
Points: 3.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Craft / Use of Technology
Points: 3.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Best of Experiential & Immersive
Award:
2025 Experiential & Immersive Best of Discipline Pencil
Points:
90.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Apple
Title:
Submerged
Category:
Craft / Art Direction
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation / Execution in Experiential & Immersive
Award:
2025 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Apple
Title:
Severance - The Cube
Category:
Brand Installations
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00