The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Apple
Client
Title
Category
Award
Points
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 45.00
Severance - The Cube
Agency: Apple Marcom + Kamp Grizzly / Portland + OMD / New York
Client: Apple
Category: Experiential / Brand Installations
Points: 21.00
Shot on iPhone ¡Suerte!
Agency: TBWA\Media Arts Lab / Los Angeles + Exile / Los Angeles + Pariah Creative / Los Angeles + Landia / Mexico City
Client: Apple
Category: Craft / Art Direction
Points: 21.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Craft / Use of Technology
Points: 21.00
The End of the Weeknd
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + Cadence Films
Client: Apple
Category: Music Videos
Points: 9.00
Shot on iPhone - Midnight
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Craft / Art Direction
Points: 9.00
Shot on iPhone ¡Suerte!
Agency: TBWA\Media Arts Lab / Los Angeles + Exile / Los Angeles + Pariah Creative / Los Angeles + Landia / Mexico City
Client: Apple
Category: Long Form Video / Single
Points: 3.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
Introducing Immersive Video on Apple Vision Pro
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Innovation / New Ideas in Branded Entertainment
Points: 3.00
Submerged
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles + The Sweetshop
Client: Apple
Category: Innovation / New Ideas in Branded Entertainment
Points: 3.00
Client:
Apple
Title:
Submerged
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Apple
Title:
Severance - The Cube
Category:
Experiential / Brand Installations
Award:
2025 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Apple
Title:
Shot on iPhone ¡Suerte!
Category:
Craft / Art Direction
Award:
2025 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Craft / Use of Technology
Award:
2025 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Apple
Title:
The End of the Weeknd
Category:
Music Videos
Award:
2025 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Shot on iPhone - Midnight
Category:
Craft / Art Direction
Award:
2025 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Shot on iPhone ¡Suerte!
Category:
Long Form Video / Single
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
Introducing Immersive Video on Apple Vision Pro
Category:
Innovation / New Ideas in Branded Entertainment
Award:
2025 Branded Entertainment Merit Award
Points:
3.00