The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
Heinz
Client
Title
Category
Award
Points
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz
Category: Innovation / Use of Media in Branded Entertainment
Points: 3.00
Heinz Mustard X Mustard
Agency: The Kitchen North America + Cashmere
Client: Kraft Heinz Mustard
Category: Innovation / Use of Media in Brand-Side / In-House
Points: 3.00
Heinz Mustard X Mustard
Agency: The Kitchen North America + Cashmere
Client: Kraft Heinz Mustard
Category: Popular Culture Impact
Points: 3.00
Reviews
Agency: Africa Creative / Sao Paulo + Kraft Heinz / Sao Paulo
Client: Heinz
Category: Multicultural Impact
Points: 3.00
Heinz Mustard X Mustard
Agency: The Kitchen North America + Cashmere
Client: Kraft Heinz Mustard
Category: Content at the Speed of Culture
Points: 3.00
Heinz Egg
Agency: Kraft Heinz / Shanghai + Goodidea / Shanghai
Client: Heinz
Category: Creative Effectiveness / Consumer Packaged Goods / Food / Candy / Snacks
Points: 3.00
Ed-Ible Autographs
Agency: DAVID / Madrid + Kraft Heinz / London + Uncovered / London + Wonderland Comms / London
Client: Kraft Heinz
Category: Experiential / In-Person Events
Points: 3.00
Ed-Ible Autographs
Agency: DAVID / Madrid + Kraft Heinz / London + Uncovered / London + Wonderland Comms / London
Client: Kraft Heinz
Category: Events / In-Person
Points: 3.00
Can't Unsee It
Agency: Rethink / Toronto + Kraft Heinz + Marvel Studios Partnerships
Client: Kraft Heinz
Category: Brand Partnerships
Points: 3.00
Heinz Mustard X Mustard
Agency: The Kitchen North America + Cashmere
Client: Kraft Heinz Mustard
Category: Current Event Response
Points: 3.00
Reviews
Agency: Africa Creative / Sao Paulo + Kraft Heinz / Sao Paulo
Client: Heinz
Category: Social Media for Good
Points: 3.00
Mayo Haters
Agency: GUT / Miami + Division 7 / Los Angeles + Cosmo Street / Santa Monica + Animal Music / Miami
Client: NotCo Kraft Heinz
Category: Events / Hybrid
Points: 1.50
Mayo Haters
Agency: GUT / Miami + Division 7 / Los Angeles + Cosmo Street / Santa Monica + Animal Music / Miami
Client: NotCo Kraft Heinz
Category: Use of Humor
Points: 1.50
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Innovation / Use of Media in Branded Entertainment
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Kraft Heinz Mustard
Title:
Heinz Mustard X Mustard
Category:
Innovation / Use of Media in Brand-Side / In-House
Award:
2025 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Kraft Heinz Mustard
Title:
Heinz Mustard X Mustard
Category:
Popular Culture Impact
Award:
2025 Cultural Driver Merit Award
Points:
3.00
Client:
Heinz
Title:
Reviews
Category:
Multicultural Impact
Award:
2025 Cultural Driver Merit Award
Points:
3.00
Client:
Kraft Heinz Mustard
Title:
Heinz Mustard X Mustard
Category:
Content at the Speed of Culture
Award:
2025 Cultural Driver Merit Award
Points:
3.00
Client:
Heinz
Title:
Heinz Egg
Category:
Creative Effectiveness / Consumer Packaged Goods / Food / Candy / Snacks
Award:
2025 Creative Effectiveness Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Ed-Ible Autographs
Category:
Experiential / In-Person Events
Award:
2025 Direct Marketing Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Ed-Ible Autographs
Category:
Events / In-Person
Award:
2025 Experiential & Immersive Merit Award
Points:
3.00
Client:
Kraft Heinz
Title:
Can't Unsee It
Category:
Brand Partnerships
Award:
2025 Out of Home Merit Award
Points:
3.00
Client:
Kraft Heinz Mustard
Title:
Heinz Mustard X Mustard
Category:
Current Event Response
Award:
2025 Public Relations Merit Award
Points:
3.00
Client:
Heinz
Title:
Reviews
Category:
Social Media for Good
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
NotCo Kraft Heinz
Title:
Mayo Haters
Category:
Events / Hybrid
Award:
2025 Experiential & Immersive Merit Award
Points:
1.50