The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
IBM
Client
Title
Category
Award
Points
IBM Bagatronics
Agency: Ogilvy & Mather / New York
Client: IBM
Category: Integrated Branding Campaign / Integrated Branding
Points: 5.0
Free the Code
Agency: OgilvyInteractive / São Paulo
Client: IBM
Category: Beyond the Banner
Points: 5.0
IBM Think-a-ma-jig
Agency: @radical.media / New York
Client: IBM
Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Points: 5.0
Lightswitch, Shower, Stove
Agency: Ogilvy & Mather / New York
Client: IBM
Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Points: 5.0
UBA, Time Machine, Pixie Dust
Agency: Ogilvy & Mather / New York
Client: IBM
Category: Trade / Trade Color Full Page or Spread: Campaign
Points: 5.0
Universal Business Adaptor, Elixer, Reality Detector
Agency: Ogilvy & Mather / New York
Client: IBM
Category: Consumer Television / Consumer Television :30/:25 Campaign
Points: 5.0
Client:
IBM
Title:
IBM Bagatronics
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
IBM
Title:
Free the Code
Category:
Beyond the Banner
Award:
2003 Interactive Merit Award
Points:
5.0
Client:
IBM
Title:
IBM Think-a-ma-jig
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Award:
2003 Interactive Merit Award
Points:
5.0
Client:
IBM
Title:
Lightswitch, Shower, Stove
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0
Client:
IBM
Title:
UBA, Time Machine, Pixie Dust
Category:
Trade / Trade Color Full Page or Spread: Campaign
Award:
2003 Advertising Merit Award
Points:
5.0