The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
IBM
Client
Title
Category
Award
Points
The Cognitive Dress
Agency: Ogilvy / New York
Client: IBM
Category: Innovation in Branded Entertainment
Points: 5.0
Art with Watson
Agency: Ogilvy / New York
Client: IBM
Category: Promotional / Posters - Series
Points: 5.0
Art with Watson
Agency: Ogilvy / New York
Client: IBM
Category: Data Visualization / Static
Points: 5.0
Art with Watson
Agency: Ogilvy / New York
Client: IBM
Category: Craft / Illustration - Single or Series
Points: 5.0
Art with Watson
Agency: Ogilvy / New York
Client: IBM
Category: Innovation in Design / Print Design
Points: 5.0
The Cognitive Collection designed by Jason Grech + IBM Watson
Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore
Client: IBM
Category: Community Building
Points: 5.0
Client:
IBM
Title:
The Cognitive Dress
Category:
Innovation in Branded Entertainment
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
IBM
Title:
Art with Watson
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
IBM
Title:
Art with Watson
Category:
Data Visualization / Static
Award:
2017 Design Merit Award
Points:
5.0
Client:
IBM
Title:
Art with Watson
Category:
Craft / Illustration - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
IBM
Title:
Art with Watson
Category:
Innovation in Design / Print Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
IBM
Title:
The Cognitive Dress
Category:
Physical Product
Award:
2017 Intellectual Property Merit Award
Points:
5.0