The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Client Rankings
KFC
Client
Title
Category
Award
Points
KFC Double Down - Sad Man
Agency: Ogilvy / Johannesburg Category: Broadcast / Any Length - Campaign
Points: 25.0
KFC Double Down - Sad Man
Agency: Ogilvy / Johannesburg Category: Craft / Writing - Campaign
Points: 25.0
11 Herbs & Spices
Agency: Wieden+Kennedy / Portland Category: Branded Social Post / Single
Points: 15.0
KFC Suppertime Stories
Agency: Ogilvy / Johannesburg Category: Innovation in Branded Entertainment
Points: 10.0
Zinger Launch
Agency: Wieden+Kennedy / Portland Category: Innovation in Branded Entertainment
Points: 10.0
KFC Brand Transformation
Agency: Wieden+Kennedy / Portland Category: Brand Transformation
Points: 10.0
World's Smallest KFC
Agency: Wieden+Kennedy / Portland Category: Experiential / Live Events
Points: 2.0
The Original Colonel's Original Recipe (Today's Teens)
Agency: Wieden+Kennedy / Portland + Smith + Jones Films / Los Angeles + Joint Editorial / Portland + Method Studios / Los Angeles Category: Television / Short Form - Single
Points: 2.0
Zinger Announcement
Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Joint Editorial / Portland Category: Online Films & Video / Long Form - Single
Points: 2.0
KFC Suppertime Stories
Agency: Ogilvy / Johannesburg Category: Use of Technology / Physical Product & Mobile Integration
Points: 2.0
Virtual Reality- The Hard Way
Agency: Wieden+Kennedy / Portland Category: Internal Communications
Points: 2.0
Virgin Mojito - Drink Anywhere
Agency: Ogilvy / Johannesburg Category: Broadcast / Any Length - Campaign
Points: 2.0
Virgin Mojito - Drink Anywhere
Agency: Ogilvy / Johannesburg Category: Craft / Writing - Campaign
Points: 2.0
11 Herbs & Spices
Agency: Wieden+Kennedy / Portland Category: Branded Social Post / Real-Time Response
Points: 2.0
Client:
KFC
Title:
KFC Double Down - Sad Man
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Gold Pencil
Points:
25.0
Client:
KFC
Title:
KFC Double Down - Sad Man
Category:
Craft / Writing - Campaign
Award:
2018 Radio Gold Pencil
Points:
25.0
Client:
KFC
Title:
11 Herbs & Spices
Category:
Branded Social Post / Single
Award:
2018 Social Media Silver Pencil
Points:
15.0
Client:
KFC
Title:
KFC Suppertime Stories
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
KFC
Title:
Zinger Launch
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
KFC
Title:
KFC Brand Transformation
Category:
Brand Transformation
Award:
2018 Cross-Platform Bronze Pencil
Points:
10.0
Client:
KFC
Title:
World's Smallest KFC
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
KFC
Title:
Zinger Launch
Category:
Experiential / Live Events
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
KFC
Title:
KFC Brand
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
KFC
Title:
The Original Colonel's Original Recipe (Today's Teens)
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
KFC
Title:
Zinger Announcement
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
KFC
Title:
H.A.R.L.A.N.D.
Category:
Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
KFC
Title:
KFC Suppertime Stories
Category:
Applications
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
KFC
Title:
KFC Suppertime Stories
Category:
Use of Technology / Physical Product & Mobile Integration
Award:
2018 Mobile Merit Award
Points:
2.0
Client:
KFC
Title:
Virtual Reality- The Hard Way
Category:
Internal Communications
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
KFC
Title:
Virgin Mojito - Drink Anywhere
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
KFC
Title:
Virgin Mojito - Drink Anywhere
Category:
Craft / Writing - Campaign
Award:
2018 Radio Merit Award
Points:
2.0