The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Client Rankings

 


KFC

Client

Title

Category

Award

Points

KFC Double Down - Sad Man Agency: Ogilvy / Johannesburg Category: Broadcast / Any Length - Campaign Points: 25.0
KFC Double Down - Sad Man Agency: Ogilvy / Johannesburg Category: Craft / Writing - Campaign Points: 25.0
11 Herbs & Spices Agency: Wieden+Kennedy / Portland Category: Branded Social Post / Single Points: 15.0
KFC Suppertime Stories Agency: Ogilvy / Johannesburg Category: Innovation in Branded Entertainment Points: 10.0
Zinger Launch Agency: Wieden+Kennedy / Portland Category: Innovation in Branded Entertainment Points: 10.0
KFC Brand Transformation Agency: Wieden+Kennedy / Portland Category: Brand Transformation Points: 10.0
World's Smallest KFC Agency: Wieden+Kennedy / Portland Category: Experiential / Live Events Points: 2.0
Zinger Launch Agency: Wieden+Kennedy / Portland Category: Experiential / Live Events Points: 2.0
H.A.R.L.A.N.D. Agency: Wieden+Kennedy / Portland Category: Physical Product Points: 2.0
KFC Brand Agency: Wieden+Kennedy / Portland Category: Integrated Branding Points: 2.0
The Original Colonel's Original Recipe (Today's Teens) Agency: Wieden+Kennedy / Portland + Smith + Jones Films / Los Angeles + Joint Editorial / Portland + Method Studios / Los Angeles Category: Television / Short Form - Single Points: 2.0
Zinger Announcement Agency: Wieden+Kennedy / Portland + Biscuit Filmworks / Los Angeles + Joint Editorial / Portland Category: Online Films & Video / Long Form - Single Points: 2.0
KFC Suppertime Stories Agency: Ogilvy / Johannesburg Category: Applications Points: 2.0
KFC Suppertime Stories Agency: Ogilvy / Johannesburg Category: Use of Technology / Physical Product & Mobile Integration Points: 2.0
Virgin Mojito - Drink Anywhere Agency: Ogilvy / Johannesburg Category: Broadcast / Any Length - Campaign Points: 2.0
Virgin Mojito - Drink Anywhere Agency: Ogilvy / Johannesburg Category: Craft / Writing - Campaign Points: 2.0
11 Herbs & Spices Agency: Wieden+Kennedy / Portland Category: Branded Social Post / Real-Time Response Points: 2.0
Virtual Reality- The Hard Way Agency: Wieden+Kennedy / Portland Category: Internal Communications Points: 2.0

KFC

KFC Double Down - Sad Man

Broadcast / Any Length - Campaign

2018 Radio Gold Pencil

25.0

KFC

KFC Double Down - Sad Man

Craft / Writing - Campaign

2018 Radio Gold Pencil

25.0

KFC

11 Herbs & Spices

Branded Social Post / Single

2018 Social Media Silver Pencil

15.0

KFC

KFC Suppertime Stories

Innovation in Branded Entertainment

2018 Branded Entertainment Bronze Pencil

10.0

KFC

Zinger Launch

Innovation in Branded Entertainment

2018 Branded Entertainment Bronze Pencil

10.0

KFC

KFC Brand Transformation

Brand Transformation

2018 Cross-Platform Bronze Pencil

10.0

KFC

World's Smallest KFC

Experiential / Live Events

2018 Branded Entertainment Merit Award

2.0

KFC

Zinger Launch

Experiential / Live Events

2018 Branded Entertainment Merit Award

2.0

KFC

H.A.R.L.A.N.D.

Physical Product

2018 Intellectual Property Merit Award

2.0

KFC

KFC Brand

Integrated Branding

2018 Cross-Platform Merit Award

2.0

KFC

The Original Colonel's Original Recipe (Today's Teens)

Television / Short Form - Single

2018 Film Merit Award

2.0

KFC

Zinger Announcement

Online Films & Video / Long Form - Single

2018 Film Merit Award

2.0

KFC

KFC Suppertime Stories

Applications

2018 Mobile Merit Award

2.0

KFC

KFC Suppertime Stories

Use of Technology / Physical Product & Mobile Integration

2018 Mobile Merit Award

2.0

KFC

Virgin Mojito - Drink Anywhere

Broadcast / Any Length - Campaign

2018 Radio Merit Award

2.0

KFC

Virgin Mojito - Drink Anywhere

Craft / Writing - Campaign

2018 Radio Merit Award

2.0

KFC

11 Herbs & Spices

Branded Social Post / Real-Time Response

2018 Social Media Merit Award

2.0

KFC

Virtual Reality- The Hard Way

Internal Communications

2018 Public Relations Merit Award

2.0

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