The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Nike
Client
Title
Category
Award
Points
Global Nike
Agency: Wieden+Kennedy / Portland + Wieden+Kennedy / Global
Client: Nike
Category: Penta Pencil
Points: 100.0
Time Is Precious
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: Nike
Category: Integrated Branding
Points: 25.0
Time Is Precious
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: Nike
Category: Television / Short Form - Campaign
Points: 25.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike
Category: Experiential / Live Events
Points: 15.0
Unlimited Greatness Serena Williams
Agency: Wieden+Kennedy / Portland + Joint Editorial / Portland
Client: Nike
Category: Integrated Branding
Points: 15.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike
Category: Data Visualization / Dynamic
Points: 15.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike
Category: Ambient / Immersive / Installations
Points: 15.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike
Category: Ambient / Immersive / Digital Installations
Points: 15.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike
Category: Innovation in Print & Outdoor / Ambient Media
Points: 15.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike
Category: Architecture Enhancement
Points: 15.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Jack Morton / Singapore + Birdman / Tokyo
Client: Nike
Category: Branding / Brand Installations
Points: 10.0
Unlimited Stories
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City
Client: Nike
Category: Television / Short Form - Campaign
Points: 10.0
Unlimited You
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City
Client: Nike
Category: Television / Long Form - Single
Points: 10.0
Unlimited You
Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland
Client: Nike
Category: Craft - Direction / Direction - Single
Points: 10.0
Unlimited
Agency: Wieden+Kennedy / Portland + PRETTYBIRD / Culver City + Superprime / Los Angeles
Client: Nike
Category: Integrated Branding / Integrated Online
Points: 5.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / New York + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike
Category: Immersive / Environmental / Outdoor Spaces
Points: 5.0
Nike On Demand
Agency: R/GA / London
Client: Nike
Category: Digital / Websites, Mobile, & Banners
Points: 5.0
The Conductor
Agency: Wieden+Kennedy / Portland + Anonymous Content / Los Angeles
Client: Nike
Category: Television / Long Form - Single
Points: 5.0
The Switch
Agency: Wieden+Kennedy / Portland + Rattling Stick / Los Angeles + Work Editorial / Los Angeles + The Mill / Los Angeles, London and New York
Client: Nike
Category: Television / Long Form - Single
Points: 5.0
NIKEiD VR Studio
Agency: R/GA / Buenos Aires
Client: Nike
Category: Ambient / Immersive / Virtual Reality (VR)
Points: 5.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike
Category: Innovation in Interactive / Ambient / Immersive
Points: 5.0
Equality
Agency: PRETTYBIRD / Culver City + Wieden+Kennedy / Portland
Client: Nike
Category: Craft - Direction / Direction - Single
Points: 5.0
Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike
Category: Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Points: 5.0
Client:
Nike
Title:
Global Nike
Category:
Penta Pencil
Award:
2017 Penta Pencil Penta Pencil
Points:
100.0
Client:
Nike
Title:
Time Is Precious
Category:
Integrated Branding
Award:
2017 Cross-Platform Gold Pencil
Points:
25.0
Client:
Nike
Title:
Time Is Precious
Category:
Television / Short Form - Campaign
Award:
2017 Film Gold Pencil
Points:
25.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Experiential / Live Events
Award:
2017 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Nike
Title:
Unlimited Greatness Serena Williams
Category:
Integrated Branding
Award:
2017 Cross-Platform Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Data Visualization / Dynamic
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Ambient / Immersive / Installations
Award:
2017 Direct Marketing Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Ambient / Immersive / Digital Installations
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2017 Print & Outdoor Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Architecture Enhancement
Award:
2017 Responsive Environments Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Branding / Brand Installations
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Unlimited Stories
Category:
Television / Short Form - Campaign
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Unlimited You
Category:
Television / Long Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Unlimited You
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Unlimited
Category:
Integrated Branding / Integrated Online
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
Nike
Title:
Apple Watch Nike+
Category:
Digital / App Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Immersive / Environmental / Outdoor Spaces
Award:
2017 Design Merit Award
Points:
5.0
Client:
Nike
Title:
Nike On Demand
Category:
Digital / Websites, Mobile, & Banners
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Nike
Title:
Nike On Demand
Category:
Innovation in Direct
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
Nike
Title:
The Conductor
Category:
Television / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Nike
Title:
The Switch
Category:
Television / Long Form - Single
Award:
2017 Film Merit Award
Points:
5.0
Client:
Nike
Title:
NIKEiD VR Studio
Category:
Ambient / Immersive / Virtual Reality (VR)
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Innovation in Interactive / Ambient / Immersive
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Equality
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Ambient Media (Indoor & Outdoor) / Installations & Immersive - Single
Award:
2017 Print & Outdoor Merit Award
Points:
5.0