The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
VOLKSWAGEN
Client
Title
Category
Award
Points
Ego Emission Insert
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen
Category: Consumer Magazine / Color: Full Page or Spread - Single
Points: 5.0
GTI
Agency: DDB Mexico / Mexico City
Client: VOLKSWAGEN
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Backseat Driver's Manual
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen
Category: Collateral / P.O.P. and In-Store - Single
Points: 5.0
Critique
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen
Category: Consumer Television / :30/:25 - Single
Points: 5.0
If you were in a Jetta, there'd be an airbag here....
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Points: 5.0
Pumps: Tired of Reading
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen
Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Points: 5.0
First Act Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen
Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Fast Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen
Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Client:
Volkswagen
Title:
Ego Emission Insert
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
VOLKSWAGEN
Title:
GTI
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Backseat Driver's Manual
Category:
Collateral / P.O.P. and In-Store - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Critique
Category:
Consumer Television / :30/:25 - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
If you were in a Jetta, there'd be an airbag here....
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Pumps: Tired of Reading
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
First Act Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2007 Advertising Merit Award
Points:
5.0