The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
VOLKSWAGEN
Client
Title
Category
Award
Points
Danger - Dog
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
It May Fit - Chicken
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Signs - 40
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
It May Fit - Fish
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Sings - Stop
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Unintroducing
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Print Craft / Writing - Single or Campaign
Points: 5.0
It May Fit - Chicken
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Real AD
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Do Brasil
Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Volkswagen Genuine Parts - Canon
Agency: DDB / Sydney
Client: Volkswagen Group Australia
Category: Radio / Consumer - Single
Points: 5.0
Volkswagen Genuine Parts
Agency: DDB / Sydney
Client: Volkswagen Group Australia
Category: Radio / Consumer - Campaign
Points: 5.0
Axe
Agency: DDB Tribal Group / Berlin
Client: Volkswagen
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Axe
Agency: DDB Tribal Group / Berlin
Client: Volkswagen
Category: Outdoor / Billboards and Transit - Single
Points: 5.0
Pedro
Agency: DDB Tribal Group / Berlin
Client: Volkswagen
Category: Consumer Television / 60 Second - Single
Points: 5.0
Seven Steps - Meeting
Agency: DDB Tribal Group / Duesseldorf
Client: Volkswagen
Category: Radio / Consumer - Single
Points: 5.0
Tapemailing
Agency: DDB Tribal Group / Duesseldorf
Client: Volkswagen
Category: Direct Marketing / Dimensional Mailing
Points: 5.0
Mask
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Consumer Television / 60 Second - Single
Points: 5.0
Feeling Carefree
Agency: Deutsch / Los Angeles
Client: Volkswagen
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Impossible view
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen
Category: Outdoor / Billboards and Transit - Campaign
Points: 5.0
A campaign in pieces
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa
Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
Haunted Roads
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen Genuine Parts
Category: Radio / Consumer - Campaign
Points: 5.0
There's more out there
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa
Category: Collateral / Posters - Campaign
Points: 5.0
Bellies, Ice Cream, Delivery
Agency: Red Urban / Toronto
Client: Volkswagen
Category: Consumer Television / :20 and Under - Campaign
Points: 5.0
Client:
Volkswagen Do Brasil
Title:
Danger - Dog
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
It May Fit - Chicken
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Signs - 40
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
It May Fit - Fish
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Sings - Stop
Category:
Newspaper / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Unintroducing
Category:
Print Craft / Writing - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
It May Fit - Chicken
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Do Brasil
Title:
Real AD
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Group Australia
Title:
Volkswagen Genuine Parts - Canon
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Group Australia
Title:
Volkswagen Genuine Parts
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Axe
Category:
Magazine / Full Page or Spread - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Axe
Category:
Outdoor / Billboards and Transit - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Pedro
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Seven Steps - Meeting
Category:
Radio / Consumer - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Tapemailing
Category:
Direct Marketing / Dimensional Mailing
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Mask
Category:
Consumer Television / 60 Second - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Feeling Carefree
Category:
Consumer Television / :30/:25 - Single
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Impossible view
Category:
Outdoor / Billboards and Transit - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen South Africa
Title:
A campaign in pieces
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen Genuine Parts
Title:
Haunted Roads
Category:
Radio / Consumer - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Volkswagen South Africa
Title:
There's more out there
Category:
Collateral / Posters - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0