The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
VOLKSWAGEN
Client
Title
Category
Award
Points
Real Racing GTI
Agency: AKQA / Washington
Client: Volkswagen
Category: Gaming & Branded Applications / Branded applications
Points: 10.0
Fox Inside Out
Agency: AlmapBBDO / São Paulo
Client: Volkswagen
Category: Interactive Advertising / Banners - Dynamic - Campaign
Points: 10.0
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen
Category: Online Films And Video / Short Form - Series/Episodes
Points: 10.0
Client:
Volkswagen
Title:
Real Racing GTI
Category:
Gaming & Branded Applications / Branded applications
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Fox Inside Out
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Award:
2010 Interactive Bronze Pencil
Points:
10.0