The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
VOLKSWAGEN
Client
Title
Category
Award
Points
The Reversed Trailer
Agency: TRY / Oslo
Client: Volkswagen
Category: Digital / Social Media & Viral Marketing
Points: 10.0
Alien
Agency: adam&eveDDB / London + Mediacom / London + Somesuch / London + Final Cut / London
Client: Volkswagen
Category: Craft - Visual Effects / Visual Effects - Single
Points: 10.0
Client:
Volkswagen
Title:
The Reversed Trailer
Category:
Digital / Social Media & Viral Marketing
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0