The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
apple
Client
Title
Category
Award
Points
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple
Category: Full Length Video / Single or Series / Episodic
Points: 9.00
Hollywood In Your Pocket
Agency: SMUGGLER + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Short Form Video / Single
Points: 3.00
R.I.P. Xavier | The Afterparty
Agency: Apple + Apple TV+ / Los Angeles + MOCEAN + GLOW
Client: Apple TV+
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.00
Client:
Apple
Title:
Chinese New Year - The Comeback
Category:
Full Length Video / Single or Series / Episodic
Award:
2022 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Hollywood In Your Pocket
Category:
Short Form Video / Single
Award:
2022 Branded Entertainment Merit Award
Points:
3.00