The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
apple
Client
Title
Category
Award
Points
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Long Form Video / Single
Points: 45.00
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple
Category: Long Form Video / Single
Points: 45.00
TED LASSO: Fake Team. Real Partners.
Agency: Apple Marcom + Nike + EA SPORTS + English Premier League
Client: Apple
Category: Brand Partnerships
Points: 45.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Craft / Art Direction
Points: 45.00
Fuzzy Feelings
Agency: TBWA\Media Arts Lab / Los Angeles + Hungry Man + Passion Pictures + Rock Paper Scissors
Client: Apple
Category: Use of Drama
Points: 21.00
The Underdogs: Swiped Mac
Agency: Apple Marcom
Client: Apple Inc.
Category: Long Form Video / Single
Points: 9.00
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Music Videos
Points: 9.00
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple
Category: Long Form Video / Single
Points: 3.00
Mother Nature
Agency: Stink Films / Los Angeles
Client: Apple
Category: Long Form Video / Single
Points: 3.00
Reinvention of Music Videos
Agency: Apple Marcom + TBWA\Media Arts Lab / Los Angeles
Client: Apple
Category: Long Form Video / Series / Episodic
Points: 3.00
Huracán Ramírez vs. La Piñata Enchilada
Agency: TBWA\Media Arts Lab / Los Angeles + The Lift + TRAFIK
Client: Apple
Category: Craft / Art Direction
Points: 3.00
Shot on iPhone | Little Garlic | Chinese New Year
Agency: TBWA\Media Arts Lab / Los Angeles + The Mill + TRAFIK + RadicalMedia
Client: Apple
Category: Craft / Art Direction
Points: 3.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Long Form Video / Single
Award:
2024 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Apple
Title:
Shot on iPhone | Little Garlic | Chinese New Year
Category:
Long Form Video / Single
Award:
2024 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Apple
Title:
TED LASSO: Fake Team. Real Partners.
Category:
Brand Partnerships
Award:
2024 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Craft / Art Direction
Award:
2024 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Apple
Title:
Fuzzy Feelings
Category:
Use of Drama
Award:
2024 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Apple Inc.
Title:
The Underdogs: Swiped Mac
Category:
Long Form Video / Single
Award:
2024 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Reinvention of Music Videos
Category:
Music Videos
Award:
2024 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Long Form Video / Single
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
Mother Nature
Category:
Long Form Video / Single
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
Reinvention of Music Videos
Category:
Long Form Video / Series / Episodic
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Apple
Title:
Huracán Ramírez vs. La Piñata Enchilada
Category:
Craft / Art Direction
Award:
2024 Branded Entertainment Merit Award
Points:
3.00