The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
Client
Title
Category
Award
Points
Art, Copy & Code Website (Phase 2)
Agency: 72andSunny / Los Angeles
Client: Google Advertising Arts
Category: Websites / Corporate Website
Points: 5.0
12 Days of Giving
Agency: 72andSunny / Los Angeles
Client: Google
Category: Websites / Public Service/Non-Profit
Points: 5.0
Google Talking Shoe
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google Advertising Arts
Category: Banners & Interactive Advertising / Other Interactive Media - Single
Points: 5.0
SXSW Activation // Google Playground
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google Advertising Arts
Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Points: 5.0
Art, Copy & Code Dynamic Video
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google Advertising Arts
Category: Online Films & Video / Short Form - Single
Points: 5.0
Google Street View Treks
Agency: B-Reel / New York
Client: Google Maps
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
Google Street View Treks
Agency: B-Reel / New York
Client: Google Maps
Category: Craft / Photography
Points: 5.0
Color + City
Agency: CUBOCC / Sao Paulo + Google Brasil / Sao Paulo
Client: Google Brasil/ Google +
Category: User Experience Design - Web / Utility
Points: 5.0
Maker Camp
Agency: Google Creative Lab / New York + Maker Lab / New York
Client: Google, Maker Lab
Category: Social Media / Best Use of A Social Network
Points: 5.0
Coder
Agency: Google Creative Lab / New York
Client: Google
Category: Other Digital Solutions
Points: 5.0
Burberry Kisses: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client: Google, Burberry
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
Burberry Kisses: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client: Google, Burberry
Category: User Experience Design - Mobile / User Experience
Points: 5.0
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google, Volkswagen
Category: Mobile Applications/Sites / Durable Goods
Points: 5.0
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google, Volkswagen
Category: Mobile Applications/Sites / Social Networks/Community
Points: 5.0
Cube Slam
Agency: North Kingdom / Skelleftea
Client: Google
Category: Websites / Branded Games
Points: 5.0
Chrome Experiment: Ramakien
Agency: Ogilvy & Mather / Singapore
Client: Google
Category: Websites / Branded Games
Points: 5.0
World Wide Maze
Agency: PARTY / Tokyo
Client: Google Japan
Category: Websites / Branded Games
Points: 5.0
Youtube Playlist Store
Agency: R/GA / Sao Paulo
Client: Google Brasil Internet
Category: Use of Technology / Product & Mobile Integration
Points: 5.0
Client:
Google Advertising Arts
Title:
Art, Copy & Code Website (Phase 2)
Category:
Websites / Corporate Website
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
12 Days of Giving
Category:
Websites / Public Service/Non-Profit
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google Advertising Arts
Title:
Google Talking Shoe
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google Advertising Arts
Title:
SXSW Activation // Google Playground
Category:
Banners & Interactive Advertising / Environmental/Experiential - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google Advertising Arts
Title:
Art, Copy & Code Dynamic Video
Category:
Online Films & Video / Short Form - Single
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google Maps
Title:
Google Street View Treks
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google Maps
Title:
Google Street View Treks
Category:
Craft / Photography
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google Brasil/ Google +
Title:
Color + City
Category:
User Experience Design - Web / Utility
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google, Maker Lab
Title:
Maker Camp
Category:
Social Media / Best Use of A Social Network
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
Coder
Category:
Other Digital Solutions
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google, Burberry
Title:
Burberry Kisses: A Google Art, Copy & Code Project
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google, Burberry
Title:
Burberry Kisses: A Google Art, Copy & Code Project
Category:
User Experience Design - Mobile / User Experience
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google, Volkswagen
Title:
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Category:
Mobile Applications/Sites / Durable Goods
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google, Volkswagen
Title:
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Category:
Mobile Applications/Sites / Social Networks/Community
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
Cube Slam
Category:
Websites / Branded Games
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google
Title:
Chrome Experiment: Ramakien
Category:
Websites / Branded Games
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
Google Japan
Title:
World Wide Maze
Category:
Websites / Branded Games
Award:
2014 Interactive Merit Award
Points:
5.0