The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
mcdonald's
Client
Title
Category
Award
Points
Eggs McMuffin
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt
Client: McDonald's France
Category: Visual & Audio Craft / Animation
Points: 10.0
Open Late
Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt
Client: McDonald's France
Category: Craft / Photography
Points: 10.0
McDonald's - Visual Identity System
Agency: Turner Duckworth: / London, San Francisco, New York
Client: McDonald's
Category: Branding / Rebranding
Points: 2.0
Iconic Stacks
Agency: Leo Burnett / London
Client: McDonald's
Category: Promotional / Posters - Series
Points: 2.0
Eggs McMuffin
Agency: TBWAParis / Boulogne-Billancourt + DAN Paris / Boulogne-Billancourt + McDonald's France / Guyancourt
Client: McDonald's France
Category: Digital Design
Points: 2.0
Iconic Stacks
Agency: Leo Burnett / London
Client: McDonald's
Category: Out of Home / Series
Points: 2.0
Iconic Stacks
Agency: Leo Burnett / London
Client: McDonald's
Category: Billboards & Transit / Campaign
Points: 2.0
Open Late
Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt
Client: McDonald's France
Category: Billboards & Transit / Campaign
Points: 2.0
Billboard Hotels
Agency: NORD DDB / Stockholm
Client: McDonald's Sweden
Category: Experiential & Installations / Brand Installations
Points: 2.0
Iconic Stacks
Agency: Leo Burnett / London
Client: McDonald's
Category: Newspaper / Campaign
Points: 2.0
Open Late
Agency: TBWAParis / Boulogne-Billancourt + McDonald's France / Guyancourt
Client: McDonald's France
Category: Magazine / Campaign
Points: 2.0
Human Clock
Agency: Leo Burnett / Toronto + Leo Burnett / Vietnam
Client: McDonald's
Category: Posters / Campaign
Points: 2.0
Human Clock
Agency: Leo Burnett / Toronto + Leo Burnett / Vietnam
Client: McDonald's
Category: Craft / Art Direction
Points: 2.0
Client:
McDonald's France
Title:
Eggs McMuffin
Category:
Visual & Audio Craft / Animation
Award:
2020 Digital Craft Bronze Pencil
Points:
10.0
Client:
McDonald's France
Title:
Open Late
Category:
Craft / Photography
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
McDonald's
Title:
McDonald's - Visual Identity System
Category:
Branding / Rebranding
Award:
2020 Design Merit Award
Points:
2.0
Client:
McDonald's
Title:
Iconic Stacks
Category:
Promotional / Posters - Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
McDonald's France
Title:
Eggs McMuffin
Category:
Digital Design
Award:
2020 Design Merit Award
Points:
2.0
Client:
McDonald's
Title:
Iconic Stacks
Category:
Out of Home / Series
Award:
2020 Design Merit Award
Points:
2.0
Client:
McDonald's
Title:
Iconic Stacks
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
McDonald's France
Title:
Open Late
Category:
Billboards & Transit / Campaign
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
McDonald's Sweden
Title:
Billboard Hotels
Category:
Experiential & Installations / Brand Installations
Award:
2020 Out of Home Merit Award
Points:
2.0
Client:
McDonald's
Title:
Iconic Stacks
Category:
Newspaper / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
McDonald's France
Title:
Open Late
Category:
Magazine / Campaign
Award:
2020 Print Merit Award
Points:
2.0
Client:
McDonald's
Title:
Human Clock
Category:
Posters / Campaign
Award:
2020 Print Merit Award
Points:
2.0