The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
nike
Client
Title
Category
Award
Points
Nike Zoom
Agency: R/GA / New York
Client: Nike
Category: Integrated Branding Campaign / Interactive Only
Points: 15.0
The Perfect Kick
Agency: Framfab / Copenhagen
Client: Nike
Category: Microsites / Product-Specific Subsites
Points: 10.0
Nike Zoom Mobile
Agency: R/GA / New York
Client: Nike
Category: Mobile Advertising / Single
Points: 10.0
T90: The "Put It Where You Want It" Tour
Agency: Nitro London/Mook / London
Client: Nike
Category: Online Branded Content / Campaign
Points: 10.0
NiKE iD Studio London
Agency: AKQA / London
Client: Nike
Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 10.0
NikePlus: Virtual Run
Agency: Nitro London/Mook / London
Client: Nike
Category: Banners - Dynamic / Single
Points: 5.0
Nike+ Addicts
Agency: Wieden + Kennedy / London
Client: Nike
Category: Banners - Dynamic / Single
Points: 5.0
LeBron: The Complete Story
Agency: AKQA / San Francisco
Client: Nike
Category: Microsites / Corporate Image
Points: 5.0
Pau Gasol Website
Agency: Doubleyou / Barcelona
Client: Nike
Category: Web Sites / Corporate Image
Points: 5.0
Nike Skateboarding
Agency: Odopod / San Francisco
Client: Nike
Category: Web Sites / Corporate Image
Points: 5.0
Nike AF1 Mobile
Agency: R/GA / New York
Client: Nike
Category: Mobile Advertising / Single
Points: 5.0
Client:
Nike
Title:
Nike Zoom
Category:
Integrated Branding Campaign / Interactive Only
Award:
2008 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
The Perfect Kick
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Zoom Mobile
Category:
Mobile Advertising / Single
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
T90: The "Put It Where You Want It" Tour
Category:
Online Branded Content / Campaign
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
NiKE iD Studio London
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
NikePlus: Virtual Run
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike+ Addicts
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
LeBron: The Complete Story
Category:
Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Pau Gasol Website
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Skateboarding
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Supersonic
Category:
Web Sites / Community-driven
Award:
2008 Interactive Merit Award
Points:
5.0