The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
nike
Client
Title
Category
Award
Points
Nike+ GPS
Agency: R/GA / New York
Client: Nike
Category: Mobile Applications/Sites / Consumer Goods
Points: 25.0
Write The Headline. Write The Future.
Agency: W+K Amsterdam / Amsterdam
Client: Nike
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 25.0
Write the Future
Agency: Nike Comms Team
Client: Nike
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
Nike+ GPS
Agency: R/GA / New York
Client: Nike
Category: Mobile Applications/Sites / Social Networks/ Community
Points: 10.0
Write The Headline. Write The Future. Facebook App
Agency: W+K Amsterdam / Amsterdam
Client: Nike
Category: Interactive Advertising / Augmented Reality
Points: 5.0
Nike Grid
Agency: AKQA / London
Client: Nike
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Nike Football Digital Pinball
Agency: DoubleYou / Barcelona
Client: Nike
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
The Film Room
Agency: R/GA / New York
Client: Nike
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Write the Future: Johnnesburg LifeCentre
Agency: Wieden+Kennedy / Amsterdam
Client: Nike
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Write The Headline. Write The Future.
Agency: W+K Amsterdam / Amsterdam
Client: Nike
Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
The Film Room
Agency: R/GA / New York
Client: Nike
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Nike Better World
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Craft / Interface Design
Points: 5.0
Film Room
Agency: R/GA / New York
Client: Nike
Category: Craft / Animation / Motion Graphics
Points: 5.0
Client:
Nike
Title:
Nike+ GPS
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Write The Headline. Write The Future.
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Nike
Title:
Nike+ GPS
Category:
Mobile Applications/Sites / Social Networks/ Community
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Write The Headline. Write The Future. Facebook App
Category:
Interactive Advertising / Augmented Reality
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Grid
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Football Digital Pinball
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
The Film Room
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Write the Future: Johnnesburg LifeCentre
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Write The Headline. Write The Future.
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
The Film Room
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Better World
Category:
Craft / Interface Design
Award:
2011 Interactive Merit Award
Points:
5.0