The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
nike
Client
Title
Category
Award
Points
Nike Live
Agency: AKQA / London
Client: Nike
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 5.0
Nike Postcards
Agency: exposure / New York
Client: Nike
Category: Branding / Booklet/Brochure
Points: 5.0
Stadium
Agency: Publicis Singapore / Singapore
Client: Nike
Category: Package Design / Single
Points: 5.0
Thank you, Ignorance
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 5.0
NikePlus: Virtual Run
Agency: Nitro London/Mook / London
Client: Nike
Category: Banners - Dynamic / Single
Points: 5.0
Nike+ Addicts
Agency: Wieden + Kennedy / London
Client: Nike
Category: Banners - Dynamic / Single
Points: 5.0
LeBron: The Complete Story
Agency: AKQA / San Francisco
Client: Nike
Category: Microsites / Corporate Image
Points: 5.0
Pau Gasol Website
Agency: Doubleyou / Barcelona
Client: Nike
Category: Web Sites / Corporate Image
Points: 5.0
Just a T-Shirt
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Points: 5.0
Nike Skateboarding
Agency: Odopod / San Francisco
Client: Nike
Category: Web Sites / Corporate Image
Points: 5.0
Nike AF1 Mobile
Agency: R/GA / New York
Client: Nike
Category: Mobile Advertising / Single
Points: 5.0
Leave Nothing
Agency: Alturas Films / Santa Monica
Client: Nike
Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Nike+ 'Not a Runner'
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Nike
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Stadium
Agency: Publicis Singapore / Singapore
Client: Nike
Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Points: 5.0
Client:
Nike
Title:
Nike Live
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Postcards
Category:
Branding / Booklet/Brochure
Award:
2008 Design Merit Award
Points:
5.0
Client:
Nike
Title:
Stadium
Category:
Package Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
Nike
Title:
Thank you, Ignorance
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
NikePlus: Virtual Run
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike+ Addicts
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
LeBron: The Complete Story
Category:
Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Pau Gasol Website
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Just a T-Shirt
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Nike Skateboarding
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Supersonic
Category:
Web Sites / Community-driven
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Nike AF1 Mobile
Category:
Mobile Advertising / Single
Award:
2008 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Leave Nothing
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Nike+ 'Not a Runner'
Category:
Consumer Television / :30/:25 - Single
Award:
2008 Advertising Merit Award
Points:
5.0