The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Rankings
Meta
Client
Title
Category
Award
Points
Yes, Couch!
Agency: Mojo Supermarket + Creative X, Meta + Facebook
Client: Facebook
Category: Stunts & Activations
Points: 21.00
Yes, Couch!
Agency: Mojo Supermarket + Creative X, Meta + Facebook
Client: Facebook
Category: Social Post / Real-time Response
Points: 21.00
We Are Ayenda
Agency: Creative X, Meta + Modern Arts
Client: WhatsApp, Meta
Category: Film & Video for Good
Points: 9.00
We Are Ayenda
Agency: Creative X, Meta + Modern Arts
Client: WhatsApp, Meta
Category: Full Length Video / Single
Points: 9.00
Privacy Swap
Agency: BBDO / New York
Client: WhatsApp
Category: Innovation / Use of Media in Out of Home
Points: 9.00
A Rip In Reality
Agency: BBDO / New York + Kaleida + Method Studios / New York
Client: Meta
Category: Experiential / In-person
Points: 9.00
Lil Yachty—Close Friends
Agency: Wieden+Kennedy / Portland
Client: Instagram
Category: Social Post / Single Platform Series
Points: 9.00
Yes, Couch!
Agency: Mojo Supermarket + Creative X, Meta + Facebook
Client: Facebook
Category: Current Event Response
Points: 9.00
Lil Yachty—Close Friends
Agency: Wieden+Kennedy / Portland
Client: Instagram
Category: Influencer Marketing / Use of Celebrity
Points: 3.00
We Are Ayenda
Agency: Creative X, Meta + Modern Arts
Client: WhatsApp, Meta
Category: Use of Drama
Points: 3.00
Privacy Swap
Agency: BBDO / New York
Client: WhatsApp
Category: Innovation / Use of Media in Design
Points: 3.00
It's Your World
Agency: Droga5 / New York + Meta
Client: META
Category: Moving Image / Single
Points: 3.00
It's Your World
Agency: Droga5 / New York + Meta
Client: META
Category: Craft / Animation
Points: 3.00
A Rip In Reality
Agency: BBDO / New York + Kaleida + Method Studios / New York
Client: Meta
Category: Innovation / Execution in Out of Home
Points: 3.00
Yes, Couch!
Agency: Mojo Supermarket + Creative X, Meta + Facebook
Client: Facebook
Category: Commerce
Points: 3.00
We Are Ayenda
Agency: Creative X, Meta + Modern Arts
Client: WhatsApp, Meta
Category: Branded Entertainment for Good
Points: 3.00
We Are Ayenda
Agency: Creative X, Meta + Modern Arts
Client: WhatsApp, Meta
Category: Use of Drama
Points: 3.00
Yes, Couch!
Agency: Mojo Supermarket + Creative X, Meta + Facebook
Client: Facebook
Category: Commerce
Points: 3.00
A Rip In Reality
Agency: BBDO / New York + Kaleida + Method Studios / New York
Client: Meta
Category: Craft / Use of Technology
Points: 3.00
Privacy Balloon
Agency: Creative X, Meta + WhatsApp, Meta + CANJA Audio Culture + RSRV
Client: WhatsApp, Meta
Category: Out of Home
Points: 3.00
Client:
Facebook
Title:
Yes, Couch!
Category:
Stunts & Activations
Award:
2024 Social Media Silver Pencil
Points:
21.00
Client:
Facebook
Title:
Yes, Couch!
Category:
Social Post / Real-time Response
Award:
2024 Social Media Silver Pencil
Points:
21.00
Client:
WhatsApp, Meta
Title:
We Are Ayenda
Category:
Film & Video for Good
Award:
2024 Film & Video Bronze Pencil
Points:
9.00
Client:
WhatsApp, Meta
Title:
We Are Ayenda
Category:
Full Length Video / Single
Award:
2024 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
WhatsApp
Title:
Privacy Swap
Category:
Innovation / Use of Media in Out of Home
Award:
2024 Out of Home Bronze Pencil
Points:
9.00
Client:
Meta
Title:
A Rip In Reality
Category:
Experiential / In-person
Award:
2024 Creative Use of Technology Bronze Pencil
Points:
9.00
Client:
Instagram
Title:
Lil Yachty—Close Friends
Category:
Social Post / Single Platform Series
Award:
2024 Social Media Bronze Pencil
Points:
9.00
Client:
Facebook
Title:
Yes, Couch!
Category:
Current Event Response
Award:
2024 Public Relations Bronze Pencil
Points:
9.00
Client:
Instagram
Title:
Lil Yachty—Close Friends
Category:
Influencer Marketing / Use of Celebrity
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
WhatsApp, Meta
Title:
We Are Ayenda
Category:
Use of Drama
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
WhatsApp
Title:
Privacy Swap
Category:
Innovation / Use of Media in Design
Award:
2024 Design Merit Award
Points:
3.00
Client:
META
Title:
It's Your World
Category:
Moving Image / Single
Award:
2024 Design Merit Award
Points:
3.00
Client:
META
Title:
It's Your World
Category:
Craft / Animation
Award:
2024 Design Merit Award
Points:
3.00
Client:
Meta
Title:
A Rip In Reality
Category:
Innovation / Execution in Out of Home
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
Facebook
Title:
Yes, Couch!
Category:
Commerce
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
WhatsApp, Meta
Title:
We Are Ayenda
Category:
Branded Entertainment for Good
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
WhatsApp, Meta
Title:
We Are Ayenda
Category:
Use of Drama
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Facebook
Title:
Yes, Couch!
Category:
Commerce
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Meta
Title:
A Rip In Reality
Category:
Craft / Use of Technology
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00