The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Rankings
Unilever
Client
Title
Category
Award
Points
See My Skin
Agency: Edelman / New York + Mindshare / New York
Client: Vaseline
Category: Fusion Pencil
Points: 90.00
See My Skin
Agency: Edelman / New York
Client: Vaseline
Category: Multicultural Impact
Points: 45.00
See My Skin
Agency: Edelman / New York
Client: Vaseline
Category: Integrated PR Campaign
Points: 45.00
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove
Category: Creative Effectiveness / CSR
Points: 21.00
Melting Icon
Agency: LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client: Unilever / Magnum
Category: Craft / Illustration
Points: 21.00
Melting Icon
Agency: LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client: Unilever / Magnum
Category: Craft / Art Direction
Points: 21.00
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Long Form Video / Single
Points: 9.00
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever
Category: Customer Experience / CX / In-Person
Points: 9.00
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Innovation & Transformation / Innovation in Film
Points: 9.00
City Hall of Love
Agency: MullenLowe / Singapore
Client: Unilever / Closeup
Category: Social Channel / Single Platform
Points: 9.00
Shoppable Armpits
Agency: Wunderman Thompson Argentina / Buenos Aires + Wunderman Thompson / New York
Client: Unilever
Category: Social Channel / Single Platform
Points: 3.00
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever
Category: Experiential / Customer Experience / CX
Points: 3.00
City Hall of Love
Agency: MullenLowe / Singapore
Client: Unilever / Closeup
Category: Experiential / Virtual Events
Points: 3.00
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever
Category: Out of Home / P.O.P. & In-Store
Points: 3.00
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Innovation & Transformation / Innovation in Data
Points: 3.00
#KeepTheGrey
Agency: Edelman Canada / Toronto
Client: Dove Canada (Unilever)
Category: Creative Effectiveness / Consumer / Brand
Points: 3.00
City Hall of Love
Agency: MullenLowe / Singapore
Client: Unilever / Closeup
Category: Metaverse
Points: 3.00
Pre-Hated Marmite
Agency: U-Studio/OLIVER / London + Unilever / London
Client: Marmite, Unilever
Category: Brand-Side Initiated & Originated Projects
Points: 3.00
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Innovation & Transformation / Innovation in Branded Entertainment
Points: 3.00
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Craft / Use of Technology
Points: 3.00
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.00
Dove - The Beauty Report Card #StopTheBeautyTest
Agency: Ogilvy Mumbai / India
Client: Dove
Category: Long Form Video / Single
Points: 3.00
#EatMoreVeggies
Agency: GGH MullenLowe GmbH / Hamburg + Unilever Deutschland GmbH / Hamburg
Client: Unilever Deutschland GmbH
Category: Social Post / Single Platform Series
Points: 3.00
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever
Category: Sustainable Development Goals
Points: 3.00
Melting Icon
Agency: LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client: Unilever / Magnum
Category: Billboards & Transit / Series
Points: 3.00
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Innovation & Transformation / Innovation in Public Relations
Points: 3.00
#KeepTheGrey
Agency: Edelman Canada / Toronto
Client: Dove Canada (Unilever)
Category: Current Event Response
Points: 3.00
The Oily Warrior
Agency: Ogilvy / Singapore
Client: Pond's Men
Category: Online-only Films & Video / 31-60 Seconds - Single
Points: 3.00
Dove - The Beauty Report Card #StopTheBeautyTest
Agency: Ogilvy Mumbai / India
Client: Dove
Category: Online-only Films & Video / Over 60 Seconds - Single
Points: 3.00
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever
Category: Brand Voice
Points: 3.00
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Traditional Media Relations
Points: 3.00
See My Skin
Agency: Edelman / New York
Client: Vaseline
Category: Innovation & Transformation / Innovation in Health & Wellness
Points: 3.00
See My Skin
Agency: Edelman / New York
Client: Vaseline
Category: Websites / Desktop & Responsive
Points: 3.00
Melting Icon
Agency: LOLA MullenLowe / Madrid + Unilever / Rotterdam
Client: Unilever / Magnum
Category: Craft / Illustration
Points: 3.00
Dove - The Beauty Report Card #StopTheBeautyTest
Agency: Ogilvy Mumbai / India
Client: Dove
Category: Casting
Points: 3.00
Toxic Influence
Agency: Ogilvy UK / London
Client: Dove
Category: Innovation & Transformation / Innovation in Moving Image Craft
Points: 3.00
Peri Beyond The Limits
Agency: Energy BBDO / Sao Paulo + Cosa Nostra / Sao Paulo + MyMama Entertainment / Sao Paulo
Client: Unilever - Rexona
Category: Brand Partnerships
Points: 3.00
Client:
Vaseline
Title:
See My Skin
Category:
Fusion Pencil
Award:
2023 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
Vaseline
Title:
See My Skin
Category:
Multicultural Impact
Award:
2023 Cultural Driver Gold Pencil
Points:
45.00
Client:
Dove
Title:
Toxic Influence
Category:
Cinema Advertising
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
Vaseline
Title:
See My Skin
Category:
Integrated PR Campaign
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
Dove
Title:
Toxic Influence
Category:
Use of Technology
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Dove
Title:
Reverse Selfie
Category:
Creative Effectiveness / CSR
Award:
2023 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Unilever / Magnum
Title:
Melting Icon
Category:
Craft / Illustration
Award:
2023 Print & Promotional Silver Pencil
Points:
21.00
Client:
Vaseline
Title:
See My Skin
Category:
Public Relations
Award:
2023 Health & Wellness Silver Pencil
Points:
21.00
Client:
Unilever / Magnum
Title:
Melting Icon
Category:
Craft / Art Direction
Award:
2023 Out of Home Silver Pencil
Points:
21.00
Client:
Dove
Title:
Toxic Influence
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Unilever
Title:
Smart Fill
Category:
Customer Experience / CX / In-Person
Award:
2023 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Film
Award:
2023 Film & Video Bronze Pencil
Points:
9.00
Client:
Vaseline
Title:
See My Skin
Category:
Utility
Award:
2023 Interactive, Online & Mobile Bronze Pencil
Points:
9.00
Client:
Dove
Title:
Toxic Influence
Category:
Brand Voice
Award:
2023 Public Relations Bronze Pencil
Points:
9.00
Client:
Unilever / Closeup
Title:
City Hall of Love
Category:
Social Channel / Single Platform
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Unilever
Title:
Shoppable Armpits
Category:
Social Channel / Single Platform
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Unilever
Title:
Smart Fill
Category:
Experiential / Customer Experience / CX
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Unilever / Closeup
Title:
City Hall of Love
Category:
Experiential / Virtual Events
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Unilever
Title:
Smart Fill
Category:
Out of Home / P.O.P. & In-Store
Award:
2023 Direct Marketing Merit Award
Points:
3.00
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Data
Award:
2023 Creative Use of Data Merit Award
Points:
3.00
Client:
Dove
Title:
Toxic Influence
Category:
Use of Technology
Award:
2023 Creative Use of Data Merit Award
Points:
3.00
Client:
Dove
Title:
Toxic Influence
Category:
Storytelling
Award:
2023 Creative Use of Data Merit Award
Points:
3.00
Client:
Dove Canada (Unilever)
Title:
#KeepTheGrey
Category:
Creative Effectiveness / Consumer / Brand
Award:
2023 Creative Effectiveness Merit Award
Points:
3.00
Client:
Unilever / Closeup
Title:
City Hall of Love
Category:
Metaverse
Award:
2023 Experiential & Immersive Merit Award
Points:
3.00
Client:
Marmite, Unilever
Title:
Pre-Hated Marmite
Category:
Brand-Side Initiated & Originated Projects
Award:
2023 Brand-Side / In-House Merit Award
Points:
3.00
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Branded Entertainment
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Dove
Title:
Toxic Influence
Category:
Craft / Use of Technology
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Dove
Title:
Toxic Influence
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Dove
Title:
Dove - The Beauty Report Card #StopTheBeautyTest
Category:
Long Form Video / Single
Award:
2023 Branded Entertainment Merit Award
Points:
3.00
Client:
Unilever Deutschland GmbH
Title:
#EatMoreVeggies
Category:
Social Post / Single Platform Series
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
Unilever
Title:
Smart Fill
Category:
Sustainable Development Goals
Award:
2023 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Unilever / Magnum
Title:
Melting Icon
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Public Relations
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Dove Canada (Unilever)
Title:
#KeepTheGrey
Category:
Current Event Response
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Pond's Men
Title:
The Oily Warrior
Category:
Online-only Films & Video / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Dove
Title:
Dove - The Beauty Report Card #StopTheBeautyTest
Category:
Online-only Films & Video / Over 60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Unilever
Title:
Smart Fill
Category:
Brand Voice
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Dove
Title:
Toxic Influence
Category:
Traditional Media Relations
Award:
2023 Public Relations Merit Award
Points:
3.00
Client:
Dove
Title:
Toxic Influence
Category:
Branded Content
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
Vaseline
Title:
See My Skin
Category:
Innovation & Transformation / Innovation in Health & Wellness
Award:
2023 Health & Wellness Merit Award
Points:
3.00
Client:
Vaseline
Title:
See My Skin
Category:
Integrated Campaign
Award:
2023 Integrated Merit Award
Points:
3.00
Client:
Vaseline
Title:
See My Skin
Category:
Websites / Desktop & Responsive
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Unilever / Magnum
Title:
Melting Icon
Category:
Craft / Illustration
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Dove
Title:
Dove - The Beauty Report Card #StopTheBeautyTest
Category:
Casting
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Dove
Title:
Toxic Influence
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00