The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Rankings
Unilever
Client
Title
Category
Award
Points
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Best of Health & Wellness
Points: 90.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Social Media for Good
Points: 45.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Film
Points: 45.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Social Media
Points: 45.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Casting
Points: 45.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Direction / Single
Points: 45.00
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum
Category: Billboards & Transit / Series
Points: 45.00
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum
Category: Craft / Photography
Points: 21.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Editing / Single
Points: 21.00
Album of the Future
Agency: Energy BBDO / São Paulo
Client: Unilever
Category: Use of AI / Visuals
Points: 21.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Branded Content
Points: 21.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Digital & Online
Points: 21.00
BABY SCAN
Agency: adam&eveDDB / London + King Henry Studios / London + Absolute Post / London + Biscuit Filmworks / London
Client: MARMITE
Category: Targeted Video / Online
Points: 21.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Active Engagement / Call to Action
Points: 21.00
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum
Category: Cinematography / Single
Points: 9.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: User-Generated Content (UGC)
Points: 9.00
BABY SCAN
Agency: adam&eveDDB / London + Biscuit Filmworks / London + Absolute Post / London + King Henry Studios / London
Client: MARMITE
Category: Integrated / Omnichannel Campaign
Points: 9.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Public Relations for Good
Points: 9.00
Dove Let Her Grow
Agency: Edelman / Bangkok
Client: Unilever / Dove
Category: Public Relations for Good
Points: 9.00
Album of the Future
Agency: Energy BBDO / São Paulo
Client: Unilever
Category: Technology for Good
Points: 9.00
Mayo McHack
Agency: Edelman / London
Client: Hellmann's
Category: Non-traditional & Guerrilla Marketing
Points: 9.00
BABY SCAN
Agency: adam&eveDDB / London + King Henry Studios / London + Absolute Post / London + Biscuit Filmworks / London
Client: MARMITE
Category: Events / In-Person
Points: 9.00
BABY SCAN
Agency: adam&eveDDB / London + King Henry Studios / London + Absolute Post / London + Biscuit Filmworks / London
Client: MARMITE
Category: Non-traditional & Guerrilla Marketing
Points: 9.00
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum
Category: Billboards & Transit / Single
Points: 3.00
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum
Category: Newspaper / Series
Points: 3.00
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum
Category: Craft / Photography
Points: 3.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Writing / Single
Points: 3.00
Find Your Summer
Agency: LOLA-MULLENLOWE S.L.U / Madrid + MJZ
Client: Magnum
Category: Newspaper / Single
Points: 3.00
NOTHING FILLS A HOLE LIKE POT NOODLE
Agency: adam&eveDDB / London + FACTORY / London + Academy Films / London
Client: POT NOODLE
Category: Use of Humor
Points: 3.00
NOTHING FILLS A HOLE LIKE POT NOODLE
Agency: adam&eveDDB / London + FACTORY / London + Academy Films / London
Client: POT NOODLE
Category: Billboards & Transit / Series
Points: 3.00
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Integrated / Omnichannel Campaigns for Good
Points: 3.00
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Content at the Speed of Culture
Points: 3.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: Music Adaptation / Song
Points: 3.00
Smart Jars
Agency: Ogilvy UK / London
Client: Hellmann's
Category: Craft / Printing & Paper Craft
Points: 3.00
The Fraud
Agency: LOLA-MULLENLOWE S.L.U / Madrid + Bacon X / Copenhagen + PROPPA / MADRID + Big Sync
Client: Magnum
Category: TV, VOD, & Online / 61-90 Seconds - Single
Points: 3.00
Real Virtual Beauty
Agency: LOLA-MULLENLOWE S.L.U / Madrid + Passion Pictures + Unlisted
Client: Dove
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
BABY SCAN
Agency: adam&eveDDB / London + King Henry Studios / London + Absolute Post / London + Biscuit Filmworks / London
Client: MARMITE
Category: Technology as a Creative Tool
Points: 3.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: TV, VOD, & Online / Over 90 Seconds - Single
Points: 3.00
SKINS FOR SKIN
Agency: Ogilvy Singapore / Singapore
Client: Vaseline
Category: Online Community Platform / Use of Existing Platform
Points: 3.00
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Digital & Online / Websites & Mobile
Points: 3.00
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Social Media
Points: 3.00
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Current Event Response
Points: 3.00
SKINS FOR SKIN
Agency: Ogilvy Singapore / Singapore
Client: Vaseline
Category: Events / Virtual
Points: 3.00
Dove #Let Her Grow
Agency: Edelman / Bangkok + Unilever / Bangkok
Client: Unilever / Dove
Category: Brand Voice
Points: 3.00
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Social Post / Real-time Response
Points: 3.00
#TURNYOURBACK
Agency: Ogilvy / London + DAVID / Madrid + Unilever / London + Mindshare / London
Client: Dove
Category: Social Media for Good
Points: 3.00
The Cost of Beauty
Agency: Ogilvy UK / London + Ogilvy / Toronto
Client: Dove
Category: User-Generated Content (UGC)
Points: 3.00
Real Virtual Beauty
Agency: LOLA-MULLENLOWE S.L.U / Madrid + Passion Pictures + Unlisted
Client: Dove
Category: Direct Marketing for Good
Points: 3.00
Mayo McHack
Agency: Edelman / London
Client: Hellmann's
Category: Active Engagement / Call to Action
Points: 3.00
#Congratsitsadad
Agency: Ogilvy UK / London + Ogilvy New York / New York
Client: Dove Men+Care
Category: Social Post / Real-time Response
Points: 3.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Best of Health & Wellness
Award:
2024 Health & Wellness Best of Discipline Pencil
Points:
90.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Social Media for Good
Award:
2024 Social Media Gold Pencil
Points:
45.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Film
Award:
2024 Health & Wellness Gold Pencil
Points:
45.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Social Media
Award:
2024 Health & Wellness Gold Pencil
Points:
45.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Casting
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Magnum
Title:
Find Your Summer
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Gold Pencil
Points:
45.00
Client:
Magnum
Title:
Find Your Summer
Category:
Craft / Photography
Award:
2024 Out of Home Silver Pencil
Points:
21.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Editing / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Unilever
Title:
Album of the Future
Category:
Use of AI / Visuals
Award:
2024 Creative Use of Technology Silver Pencil
Points:
21.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Branded Content
Award:
2024 Health & Wellness Silver Pencil
Points:
21.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Digital & Online
Award:
2024 Public Relations Silver Pencil
Points:
21.00
Client:
MARMITE
Title:
BABY SCAN
Category:
Targeted Video / Online
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Active Engagement / Call to Action
Award:
2024 Social Media Silver Pencil
Points:
21.00
Client:
Magnum
Title:
Find Your Summer
Category:
Cinematography / Single
Award:
2024 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Dove
Title:
The Cost of Beauty
Category:
User-Generated Content (UGC)
Award:
2024 Film & Video Bronze Pencil
Points:
9.00
Client:
MARMITE
Title:
BABY SCAN
Category:
Integrated / Omnichannel Campaign
Award:
2024 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Public Relations for Good
Award:
2024 Public Relations Bronze Pencil
Points:
9.00
Client:
Unilever / Dove
Title:
Dove Let Her Grow
Category:
Public Relations for Good
Award:
2024 Public Relations Bronze Pencil
Points:
9.00
Client:
Unilever
Title:
Album of the Future
Category:
Technology for Good
Award:
2024 Creative Use of Technology Bronze Pencil
Points:
9.00
Client:
Hellmann's
Title:
Mayo McHack
Category:
Non-traditional & Guerrilla Marketing
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.00
Client:
MARMITE
Title:
BABY SCAN
Category:
Events / In-Person
Award:
2024 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
MARMITE
Title:
BABY SCAN
Category:
Non-traditional & Guerrilla Marketing
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Magnum
Title:
Find Your Summer
Category:
Billboards & Transit / Single
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
Magnum
Title:
Find Your Summer
Category:
Newspaper / Series
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
Magnum
Title:
Find Your Summer
Category:
Craft / Photography
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Writing / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Magnum
Title:
Find Your Summer
Category:
Newspaper / Single
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
POT NOODLE
Title:
NOTHING FILLS A HOLE LIKE POT NOODLE
Category:
Use of Humor
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
POT NOODLE
Title:
NOTHING FILLS A HOLE LIKE POT NOODLE
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
Dove
Title:
#TURNYOURBACK
Category:
Integrated / Omnichannel Campaigns for Good
Award:
2024 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Dove
Title:
#TURNYOURBACK
Category:
Content at the Speed of Culture
Award:
2024 Cultural Driver Merit Award
Points:
3.00
Client:
Dove
Title:
The Cost of Beauty
Category:
Music Adaptation / Song
Award:
2024 Music & Sound Craft Merit Award
Points:
3.00
Client:
Hellmann's
Title:
Smart Jars
Category:
Craft / Printing & Paper Craft
Award:
2024 Design Merit Award
Points:
3.00
Client:
Magnum
Title:
The Fraud
Category:
TV, VOD, & Online / 61-90 Seconds - Single
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Dove
Title:
Real Virtual Beauty
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
MARMITE
Title:
BABY SCAN
Category:
Technology as a Creative Tool
Award:
2024 Creative Use of Technology Merit Award
Points:
3.00
Client:
Dove
Title:
The Cost of Beauty
Category:
TV, VOD, & Online / Over 90 Seconds - Single
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Vaseline
Title:
SKINS FOR SKIN
Category:
Online Community Platform / Use of Existing Platform
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Dove
Title:
#TURNYOURBACK
Category:
Digital & Online / Websites & Mobile
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Dove
Title:
#TURNYOURBACK
Category:
Social Media
Award:
2024 Health & Wellness Merit Award
Points:
3.00
Client:
Dove
Title:
#TURNYOURBACK
Category:
Current Event Response
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
Vaseline
Title:
SKINS FOR SKIN
Category:
Events / Virtual
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
Unilever / Dove
Title:
Dove #Let Her Grow
Category:
Brand Voice
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
Dove
Title:
#TURNYOURBACK
Category:
Social Post / Real-time Response
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Dove
Title:
#TURNYOURBACK
Category:
Social Media for Good
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Dove
Title:
The Cost of Beauty
Category:
User-Generated Content (UGC)
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Dove
Title:
Real Virtual Beauty
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Hellmann's
Title:
Mayo McHack
Category:
Active Engagement / Call to Action
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Dove Men+Care
Title:
#Congratsitsadad
Category:
Social Post / Real-time Response
Award:
2024 Social Media Merit Award
Points:
3.00
