The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Country Rankings
Australia
Client
Title
Category
Award
Points
Everybody Hurts
Agency: Grey / Melbourne
Client: Transport Accident Commission
Category: Online Films And Video / Public Service/ Non-Profit - Single
Points: 25.0
Pure Waters
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan
Category: Consumer Television / Commercials of var. length - Campaign
Points: 25.0
'Chippendale printer leaflet'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Chippendale Printers
Category: Branding / Booklet/Brochure
Points: 25.0
Brain Idents
Agency: US Sydney / Redfern
Client: SBS Broadcasting
Category: Broadcast Design / Campaign
Points: 25.0
6 Beers of Separation
Agency: BMF / Pyrmont
Client: Lion Nathan
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 15.0
Pure Waters
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan
Category: Consumer Television / Over :30 / Under :90 - Single
Points: 15.0
'Country Australia Border Security - Nothing Soft Gets In'
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia
Category: Television / Specials or one-time screening
Points: 10.0
Right Music Wrongs
Agency: Droga5 Australia / East Sydney
Client: Virgin Mobile Australia
Category: Online Films And Video / Short Form - Single
Points: 10.0
\'Sydney Writers\' Festival letterheads\'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Sydney Writers\' Festival
Category: Corporate Identity / Campaign
Points: 10.0
'The Ross Family/The Smith Family/The White Family'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Pedestrian Council of Australia
Category: Public Service / Newspaper or Magazine - Campaign
Points: 10.0
Cliff
Agency: The Campaign Palace Sydney / Sydney
Client: Panasonic
Category: Consumer Television / :30/:25 - Single
Points: 10.0
The Great Christmas Paper Swindle
Agency: Lowe Sydney / Sydney
Client: Football Federation Australia
Category: Experiential Advertising / Single
Points: 5.0
CityGT
Agency: JWT Melbourne / Richmond
Client: VicRoads
Category: Mobile Applications/Sites / Public Service/ Non-Profit
Points: 5.0
Monuments
Agency: Leo Burnett / Millers Point
Client: WWF/Earth Hour
Category: Experiential Advertising / Single
Points: 5.0
Civil War Online
Agency: Soap Creative / Ultimo
Client: Activision
Category: Websites & Microsites / Branded Games
Points: 5.0
Make the most of now
Agency: Clemenger BBDO Sydney / Sydney
Client: Vodafone Pty Ltd
Category: Websites & Microsites / Consumer Goods
Points: 5.0
Whale Song
Agency: M & C Saatchi / Mark / Sydney
Client: Optus
Category: Websites & Microsites / Consumer Goods
Points: 5.0
Baldrick Saves Xmas
Agency: Droga5 Australia / East Sydney
Client: Droga5 Sydney
Category: Websites & Microsites / Self-Promotion
Points: 5.0
Tomorrow can be different
Agency: Clemenger BBDO Sydney / Sydney
Client: St Vincent de Paul
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
370z Take the wheel
Agency: WHYBIN\TBWA\TEQUILA / pyrmont
Client: Nissan Australia
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
4320
Agency: Droga5 Australia / East Sydney
Client: V Australia
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Lions
Agency: Marmalade Melbourne / Melbourne
Client: VicRoads - Road Safety
Category: Online Films And Video / Short Form - Single
Points: 5.0
4320LA/SYD
Agency: Droga5 Australia / East Sydney
Client: V Australia
Category: Online Films And Video / Short Form - Series/Episodes
Points: 5.0
6 Beers of Separation
Agency: BMF / Pyrmont
Client: Lion Nathan
Category: Online Films And Video / Long Form - Series/Episodes
Points: 5.0
The Killers 'Goodnight, travel well'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT FOUNDATION/UNICEF
Category: Television / Specials or one-time screening
Points: 5.0
Madmen TV Show - Madison Products
Agency: US Sydney / Redfern
Client: SBS
Category: Consumer Radio / Single
Points: 5.0
6 Beers of Separation
Agency: BMF / Pyrmont
Client: Lion Nathan
Category: Film / Documentaries
Points: 5.0
Civil War Online
Agency: Soap Creative / Ultimo
Client: Activision
Category: Gaming & Branded Applications / Online gaming
Points: 5.0
Lynx Instinct
Agency: Soap Creative / Ultimo
Client: Unilever Lynx
Category: Gaming & Branded Applications / Online gaming
Points: 5.0
Crossword
Agency: Marketforce Communications / Perth
Client: IKEA
Category: Newspaper / Full Page or Spread - Single
Points: 5.0
Kids Banking
Agency: George Patterson Y&R / Brisbane
Client: Suncorp Bank
Category: Newspaper / Full Page or Spread - Campaign
Points: 5.0
Wi Fries
Agency: DDB Sydney Pty Limited / ULTIMO
Client: McDonald's
Category: Magazine / Full Page or Spread - Single
Points: 5.0
Make it a thing of the past
Agency: M&C Saatchi / Melbourne
Client: Save the Children
Category: Public Service / Newspaper or Magazine - Campaign
Points: 5.0
Invisible
Agency: JWT Melbourne / Richmond
Client: Australian Childhood Foundation
Category: Public Service / Outdoor and Posters - Single
Points: 5.0
Everybody Hurts
Agency: Grey / Melbourne
Client: Transport Accident Commission
Category: Public Service / Television - Single
Points: 5.0
Drop The Bomb
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Fosters: Carlton Draught
Category: Experiential Advertising / Single
Points: 5.0
Move When You Need To
Agency: Three Drunk Monkeys / Sydney
Client: Unwired
Category: Consumer Radio / Campaign
Points: 5.0
VB Regulars
Agency: Droga5 Australia / East Sydney
Client: Fosters
Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
Dove Love
Agency: Clemenger BBDO/Melbourne
Client: Fosters Group: Pure Blonde
Category: Consumer Television / Over :30 / Under :90 - Single
Points: 5.0
'Little Sister'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Lion Nathan
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Raise A Glass
Agency: Droga5 Australia / East Sydney
Client: Fosters
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
'Nana/Leak/Grass'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Lion Nathan
Category: Consumer Television / :20 and Under - Campaign
Points: 5.0
VB Regulars
Agency: Droga5 Australia / East Sydney
Client: Fosters
Category: Consumer Television / Commercials of var. length - Campaign
Points: 5.0
Madison Products
Agency: US Sydney / Redfern
Client: SBS Broadcasting
Category: Integrated Branding / Integrated Branding Campaign
Points: 5.0
Client:
Transport Accident Commission
Title:
Everybody Hurts
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Award:
2010 Interactive Gold Pencil
Points:
25.0
Client:
Lion Nathan
Title:
Pure Waters
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2010 Advertising Gold Pencil
Points:
25.0
Client:
Chippendale Printers
Title:
'Chippendale printer leaflet'
Category:
Branding / Booklet/Brochure
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
SBS Broadcasting
Title:
Brain Idents
Category:
Broadcast Design / Campaign
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
Lion Nathan
Title:
6 Beers of Separation
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2010 Branded Entertainment Silver Pencil
Points:
15.0
Client:
Lion Nathan
Title:
Pure Waters
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Silver Pencil
Points:
15.0
Client:
Toyota Motor Corporation Australia
Title:
'Country Australia Border Security - Nothing Soft Gets In'
Category:
Television / Specials or one-time screening
Award:
2010 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Virgin Mobile Australia
Title:
Right Music Wrongs
Category:
Online Films And Video / Short Form - Single
Award:
2010 Interactive Bronze Pencil
Points:
10.0
Client:
Sydney Writers\' Festival
Title:
\'Sydney Writers\' Festival letterheads\'
Category:
Corporate Identity / Campaign
Award:
2010 Design Bronze Pencil
Points:
10.0
Client:
Pedestrian Council of Australia
Title:
'The Ross Family/The Smith Family/The White Family'
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Panasonic
Title:
Cliff
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Bronze Pencil
Points:
10.0
Client:
Football Federation Australia
Title:
The Great Christmas Paper Swindle
Category:
Experiential Advertising / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
VicRoads
Title:
CityGT
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
WWF/Earth Hour
Title:
Monuments
Category:
Experiential Advertising / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Rio Coffee
Title:
64
Category:
Package Design / Single
Award:
2010 Design Merit Award
Points:
5.0
Client:
Activision
Title:
Civil War Online
Category:
Websites & Microsites / Branded Games
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Vodafone Pty Ltd
Title:
Make the most of now
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Optus
Title:
Whale Song
Category:
Websites & Microsites / Consumer Goods
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Droga5 Sydney
Title:
Baldrick Saves Xmas
Category:
Websites & Microsites / Self-Promotion
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
St Vincent de Paul
Title:
Tomorrow can be different
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Nissan Australia
Title:
370z Take the wheel
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
V Australia
Title:
4320
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
VicRoads - Road Safety
Title:
Lions
Category:
Online Films And Video / Short Form - Single
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
V Australia
Title:
4320LA/SYD
Category:
Online Films And Video / Short Form - Series/Episodes
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
Lion Nathan
Title:
6 Beers of Separation
Category:
Online Films And Video / Long Form - Series/Episodes
Award:
2010 Interactive Merit Award
Points:
5.0
Client:
MTV EXIT FOUNDATION/UNICEF
Title:
The Killers 'Goodnight, travel well'
Category:
Television / Specials or one-time screening
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
SBS
Title:
Madmen TV Show - Madison Products
Category:
Consumer Radio / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Lion Nathan
Title:
6 Beers of Separation
Category:
Film / Documentaries
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Activision
Title:
Civil War Online
Category:
Gaming & Branded Applications / Online gaming
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
Unilever Lynx
Title:
Lynx Instinct
Category:
Gaming & Branded Applications / Online gaming
Award:
2010 Branded Entertainment Merit Award
Points:
5.0
Client:
IKEA
Title:
Crossword
Category:
Newspaper / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Suncorp Bank
Title:
Kids Banking
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
McDonald's
Title:
Wi Fries
Category:
Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Save the Children
Title:
Make it a thing of the past
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Australian Childhood Foundation
Title:
Invisible
Category:
Public Service / Outdoor and Posters - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Transport Accident Commission
Title:
Everybody Hurts
Category:
Public Service / Television - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Fosters: Carlton Draught
Title:
Drop The Bomb
Category:
Experiential Advertising / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Unwired
Title:
Move When You Need To
Category:
Consumer Radio / Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Fosters
Title:
VB Regulars
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Fosters Group: Pure Blonde
Title:
Dove Love
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Lion Nathan
Title:
'Little Sister'
Category:
Consumer Television / :30/:25 - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Fosters
Title:
Raise A Glass
Category:
Consumer Television / :30/:25 - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Lion Nathan
Title:
'Nana/Leak/Grass'
Category:
Consumer Television / :20 and Under - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Fosters
Title:
VB Regulars
Category:
Consumer Television / Commercials of var. length - Campaign
Award:
2010 Advertising Merit Award
Points:
5.0