The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Netherlands
Client
Title
Category
Award
Points
Write the Future
Agency: Nike Comms Team
Client: Nike
Category: Integrated Branding / Integrated Branding Campaign
Points: 50.0
Write The Headline. Write The Future.
Agency: W+K Amsterdam / Amsterdam
Client: Nike
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 25.0
Write the Future
Agency: Nike Comms Team
Client: Nike
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Write the Future
Agency: Wieden+Kennedy / Amsterdam
Client: Nike
Category: Cinema Advertising / Maximum 3 minutes - Single
Points: 25.0
Write the Future
Agency: Wieden+Kennedy / Amsterdam
Client: Nike
Category: Consumer Television / Over :30 / Under :90 - Single
Points: 25.0
Write the Future
Agency: Nike Comms Team
Client: Nike
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 15.0
Volvo Eclipse
Agency: Euro RSCG 4D Amsterdam / Arnold Worldwide
Client: Volvo Car Corporation
Category: Gaming / Online gaming
Points: 15.0
MINI COUNTRYMAN FLOW
Agency: BSUR Agency / Amsterdam
Client: MINI/BMW
Category: Broadcast Design / Single
Points: 10.0
Corporate Identity Victor Russo's Osteria
Agency: Total Identity bv / Amsterdam
Client: Victor Russo
Category: Corporate Identity / Campaign
Points: 10.0
Liquid Mountaineering
Agency: CCCP / Amsterdam
Client: Hi-Tec
Category: Online Films And Video / Long Form - Single
Points: 10.0
THE SARTORIALIST
Agency: AMSTERDAM WORLDWIDE / AMSTERDAM
Client: INTEL
Category: Online Films And Video / Long Form - Single
Points: 10.0
Philips Wake up the town
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips
Category: Websites & Microsites / Consumer Goods
Points: 10.0
Write The Headline. Write The Future.
Agency: W+K Amsterdam / Amsterdam
Client: Nike
Category: Interactive Advertising / Other Interactive Media - Single
Points: 5.0
Volvo Eclipse
Agency: Euro RSCG 4D Amsterdam / Amstelveen
Client: Volvo Car Corporation
Category: Integrated Branding / Integrated Branding Campaign - Online
Points: 5.0
Philips Wake up the town
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips
Category: Integrated Branding / Integrated Branding Campaign - 360
Points: 5.0
Imagining Mozambique
Agency: Cartelle / Amsterdam
Client: ASEM
Category: Craft / Interface Design
Points: 5.0
The Painted Journey
Agency: 180 Amsterdam / Amsterdam
Client: adidas
Category: Experiential Advertising / Single
Points: 5.0
Write the Future: Johnnesburg LifeCentre
Agency: Wieden+Kennedy / Amsterdam
Client: Nike
Category: Interactive Advertising / Environmental / Experiential - Single
Points: 5.0
Write The Headline. Write The Future. Facebook App
Agency: W+K Amsterdam / Amsterdam
Client: Nike
Category: Interactive Advertising / Augmented Reality
Points: 5.0
The Painted Journey
Agency: 180 Amsterdam / Amsterdam
Client: adidas
Category: Innovation in Advertising / Single
Points: 5.0
Write the Future
Agency: Wieden+Kennedy / Amsterdam
Client: Nike
Category: Magazine / Full Page or Spread - Campaign
Points: 5.0
The Volvo Subject60 Experiment
Agency: Euro RSCG 4D Amsterdam / Amstelveen
Client: Volvo Car Corporation
Category: Events and Installations /
Points: 5.0
adidas basketball Slim Chin
Agency: 180 Amsterdam / Amsterdam
Client: adidas
Category: Online Branded Entertainment / Campaign
Points: 5.0
Slim Chin Gaming experience
Agency: 180 Amsterdam / Amsterdam
Client: adidas
Category: Gaming / Online gaming
Points: 5.0
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Best of Show Pencil
Points:
50.0
Client:
Nike
Title:
Write The Headline. Write The Future.
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Gold Pencil
Points:
25.0
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Write the Future
Category:
Cinema Advertising / Maximum 3 minutes - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Write the Future
Category:
Consumer Television / Over :30 / Under :90 - Single
Award:
2011 Advertising Gold Pencil
Points:
25.0
Client:
Nike
Title:
Write the Future
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Silver Pencil
Points:
15.0
Client:
Volvo Car Corporation
Title:
Volvo Eclipse
Category:
Gaming / Online gaming
Award:
2011 Branded Entertainment Silver Pencil
Points:
15.0
Client:
MINI/BMW
Title:
MINI COUNTRYMAN FLOW
Category:
Broadcast Design / Single
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Victor Russo
Title:
Corporate Identity Victor Russo's Osteria
Category:
Corporate Identity / Campaign
Award:
2011 Design Bronze Pencil
Points:
10.0
Client:
Hi-Tec
Title:
Liquid Mountaineering
Category:
Online Films And Video / Long Form - Single
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
INTEL
Title:
THE SARTORIALIST
Category:
Online Films And Video / Long Form - Single
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Philips
Title:
Philips Wake up the town
Category:
Websites & Microsites / Consumer Goods
Award:
2011 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Write The Headline. Write The Future.
Category:
Interactive Advertising / Other Interactive Media - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Volvo Car Corporation
Title:
Volvo Eclipse
Category:
Integrated Branding / Integrated Branding Campaign - Online
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Philips
Title:
Philips Wake up the town
Category:
Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
ASEM
Title:
Imagining Mozambique
Category:
Craft / Interface Design
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
adidas
Title:
The Painted Journey
Category:
Experiential Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Write the Future: Johnnesburg LifeCentre
Category:
Interactive Advertising / Environmental / Experiential - Single
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
Nike
Title:
Write The Headline. Write The Future. Facebook App
Category:
Interactive Advertising / Augmented Reality
Award:
2011 Interactive Merit Award
Points:
5.0
Client:
adidas
Title:
The Painted Journey
Category:
Innovation in Advertising / Single
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Nike
Title:
Write the Future
Category:
Magazine / Full Page or Spread - Campaign
Award:
2011 Advertising Merit Award
Points:
5.0
Client:
Volvo Car Corporation
Title:
The Volvo Subject60 Experiment
Category:
Events and Installations /
Award:
2011 Branded Entertainment Merit Award
Points:
5.0
Client:
adidas
Title:
adidas basketball Slim Chin
Category:
Online Branded Entertainment / Campaign
Award:
2011 Branded Entertainment Merit Award
Points:
5.0