The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
Netherlands
Client
Title
Category
Award
Points
A Piece of Me
Agency: Dentsu Creative / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + HPB | Het PR Bureau / Amsterdam + Wefilm Creative Agency / Amsterdam
Client: KPN
Category: CMO Pencil
Points: 90.00
Pink Chip
Agency: AKQA / Amsterdam + DEGIRO / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + Thematic / San Francisco
Client: DEGIRO & UN Women NL
Category: Sustainable Development Goals
Points: 67.50
Pink Chip
Agency: AKQA / Amsterdam + DEGIRO / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + Thematic / San Francisco
Client: DEGIRO & UN Women NL
Category: Creative Effectiveness / Banking / Financial Services / Insurance / Investment
Points: 33.75
A Piece of Me
Agency: Dentsu Creative / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + HPB | Het PR Bureau / Amsterdam + Wefilm Creative Agency / Amsterdam
Client: KPN
Category: Original Music / Song
Points: 21.00
Refugee Olympic Team
Agency: Wieden+Kennedy / Amsterdam + 100%
Client: Nike
Category: Writing / Series
Points: 9.00
Signs: AI Powered Sign Language Education
Agency: Hello Monday/DEPT® / Aarhus + American Society of Deaf Children + NVIDIA
Client: NVIDIA, American Society for Deaf Children
Category: Innovation in AI
Points: 7.00
OpenAI brand film
Agency: Studio Dumbar/DEPT® + OpenAI Design Studio
Client: OpenAI
Category: Moving Image / Single
Points: 4.50
Refurb
Agency: LePub / Amsterdam
Client: Philips
Category: Creative Effectiveness / Durable Consumer Goods / Home Appliances
Points: 3.00
A Piece of Me
Agency: Dentsu Creative / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + HPB | Het PR Bureau / Amsterdam + Wefilm Creative Agency / Amsterdam
Client: KPN
Category: Creative Effectiveness / Technology Software - Internet / Telecommunications / Software & Apps
Points: 3.00
A Piece of Me
Agency: Dentsu Creative / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + HPB | Het PR Bureau / Amsterdam + Wefilm Creative Agency / Amsterdam
Client: KPN
Category: Branded Content
Points: 3.00
Refugee Olympic Team
Agency: Wieden+Kennedy / Amsterdam + 100%
Client: Nike
Category: TV, VOD, & Online / Varying Length Series
Points: 3.00
Google Sans Flex — Pushing the boundaries
Agency: Studio Dumbar/DEPT® + Google Design / California
Client: Google Design
Category: Typography / Dynamic / In Motion
Points: 1.50
Hennessy x LeBron
Agency: Wieden+Kennedy / Amsterdam + La Pac
Client: Hennessy
Category: Influencer Marketing / Single Channel
Points: 1.50
Signs: AI Powered Sign Language Education
Agency: Hello Monday/DEPT® / Aarhus + American Society of Deaf Children + NVIDIA
Client: NVIDIA, American Society for Deaf Children
Category: Branded AI / Experiential
Points: 1.00
IN HER NAME
Agency: VML / Singapore + Unilever / Singapore + CUE GROUP / Shanghai + FOR THE RIGHT REASON / Amsterdam
Client: LUX
Category: Social Media for Good
Points: 0.75
Client:
KPN
Title:
A Piece of Me
Category:
CMO Pencil
Award:
2025 CMO Pencil CMO Pencil
Points:
90.00
Client:
DEGIRO & UN Women NL
Title:
Pink Chip
Category:
Sustainable Development Goals
Award:
2025 Sustainable Development Goals Pencil SDG Pencil
Points:
67.50
Client:
DEGIRO & UN Women NL
Title:
Pink Chip
Category:
Creative Effectiveness / Banking / Financial Services / Insurance / Investment
Award:
2025 Creative Effectiveness Gold Pencil
Points:
33.75
Client:
KPN
Title:
A Piece of Me
Category:
Original Music / Song
Award:
2025 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
Nike
Title:
Refugee Olympic Team
Category:
Writing / Series
Award:
2025 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
NVIDIA, American Society for Deaf Children
Title:
Signs: AI Powered Sign Language Education
Category:
Innovation in AI
Award:
2025 Creative Use of AI Silver Pencil
Points:
7.00
Client:
OpenAI
Title:
OpenAI brand film
Category:
Moving Image / Single
Award:
2025 Design Bronze Pencil
Points:
4.50
Client:
Philips
Title:
Refurb
Category:
Creative Effectiveness / Durable Consumer Goods / Home Appliances
Award:
2025 Creative Effectiveness Merit Award
Points:
3.00
Client:
KPN
Title:
A Piece of Me
Category:
Creative Effectiveness / Technology Software - Internet / Telecommunications / Software & Apps
Award:
2025 Creative Effectiveness Merit Award
Points:
3.00
Client:
KPN
Title:
A Piece of Me
Category:
Branded Content
Award:
2025 Health & Wellness Merit Award
Points:
3.00
Client:
Nike
Title:
Refugee Olympic Team
Category:
TV, VOD, & Online / Varying Length Series
Award:
2025 Film & Video Merit Award
Points:
3.00
Client:
Google Design
Title:
Google Sans Flex — Pushing the boundaries
Category:
Typography / Dynamic / In Motion
Award:
2025 Design Merit Award
Points:
1.50
Client:
Hennessy
Title:
Hennessy x LeBron
Category:
Influencer Marketing / Single Channel
Award:
2025 Social Media Merit Award
Points:
1.50
Client:
NVIDIA, American Society for Deaf Children
Title:
Signs: AI Powered Sign Language Education
Category:
Branded AI / Experiential
Award:
2025 Creative Use of AI Merit Award
Points:
1.00