The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
canada
Client
Title
Category
Award
Points
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad
Category: Creative Effectiveness / Consumer / Brand
Points: 45.00
Project Understood
Agency: FCB / Toronto + Canadian Down Syndrome Society / Toronto
Client: Canadian Down Syndrome Society
Category: Multi-Country or Global / Non-Profit / Charity
Points: 45.00
Draw Ketchup
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup
Category: User-Generated Content
Points: 45.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Magazine / Series
Points: 30.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Out of Home / Billboards & Transit
Points: 30.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Innovation & Transformation / Innovation in Lockdown
Points: 30.00
Heinz on Film
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada
Category: User-Generated Content
Points: 21.00
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto
Client: Canadian Women’s Foundation
Category: Cultural Driver
Points: 21.00
Heinz Ketchup Puzzle
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada
Category: Physical Products
Points: 21.00
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client: Canadian Women’s Foundation
Category: Innovation & Transformation / Innovation in Lockdown
Points: 21.00
Living Radars
Agency: LG2 / Quebec City + Touché! + BLVD
Client: Société de l'assurance automobile du Québec
Category: Innovation & Transformation / Innovation in Out of Home
Points: 21.00
Draw Ketchup
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup
Category: User-Generated Content
Points: 21.00
Draw Ketchup
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup
Category: Promotional / Collateral Items
Points: 21.00
Heinz Ketchup Puzzle
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada
Category: Promotional Items / Physical Products
Points: 21.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Casting
Points: 14.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Billboards & Transit / Series
Points: 14.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Craft / Use of Visuals
Points: 14.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Television & VOD / Short Form - Single
Points: 14.00
The Carbon-Neutral Net
Agency: TAXI / TYPE1 / Toronto
Client: Volkswagen
Category: Websites
Points: 9.00
Make It Canadian
Agency: Rethink / Toronto + Molson Canadian / Toronto
Client: Molson Canadian
Category: Brand Partnerships
Points: 9.00
Signal for Help
Agency: TBWA\ Juniper Park / Toronto + Bolt Content / Toronto + Canadian Women’s Foundation
Client: Canadian Women’s Foundation
Category: Active Engagement / Call to Action
Points: 9.00
Baby Proof Spotify Ads
Agency: Rethink / Toronto + IKEA Canada / Toronto
Client: IKEA Canada
Category: Online / Streaming Audio Advertising
Points: 9.00
Make It Canadian
Agency: Rethink / Toronto + Molson Canadian / Toronto
Client: Molson Canadian
Category: Brand Partnerships
Points: 9.00
You Choose What They Chew
Agency: Leo Burnett / Toronto
Client: Milk-bone
Category: Magazine / Series
Points: 9.00
Publicly Traded
Agency: FCB/SIX / Toronto
Client: LifeStyles Healthcare
Category: Digital / Web & Mobile
Points: 9.00
Draw Ketchup
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup
Category: Billboards & Transit / Series
Points: 9.00
Heinz Ketchup Puzzle
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada
Category: Games
Points: 9.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Out of Home / Health & Wellness
Points: 6.00
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove
Category: Innovation & Transformation / Innovation in Lockdown
Points: 6.00
Safe Waze 2 Shop
Agency: McCann Poland / Warszawa + McCann Canada / Toronto
Client: Mastercard
Category: Innovation & Transformation / Innovation in Lockdown
Points: 4.50
Catch The Scam
Agency: Zulu Alpha Kilo / Toronto + HomeEquity Bank / Toronto + Zulubot / Toronto + Levelwing
Client: HomeEquity Bank
Category: Online-only Video / Series
Points: 3.00
Make It Canadian
Agency: Rethink / Toronto + Molson Canadian / Toronto
Client: Molson Canadian
Category: Physical Products
Points: 3.00
Heinz on Film
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada
Category: Online Advertising / Native Ads
Points: 3.00
Build the Vote
Agency: Sid Lee / Montreal
Client: Rock the Vote
Category: Single Country or Region / Non-Profit / Charity
Points: 3.00
Slower
Agency: LG2 / Quebec City + BLVD
Client: Société de l'assurance automobile du Québec
Category: Broadcast / Single
Points: 3.00
It's Hard To Read
Agency: dentsumcgarrybowen / Montreal + dentsumcgarrybowen / Toronto
Client: Dyslexia Canada
Category: Broadcast / Series
Points: 3.00
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada
Category: Posters / Single
Points: 3.00
Write for Rights
Agency: Cossette / Montreal + Amnesty International / Montreal + Septième / Montreal
Client: Amnesty International
Category: Newspaper / Series
Points: 3.00
Living Radars
Agency: LG2 / Quebec City + Touché! + BLVD
Client: Société de l'assurance automobile du Québec
Category: Events / Stunts / Competitions / Live / In-Person
Points: 3.00
Publicly Traded
Agency: FCB/SIX / Toronto
Client: LifeStyles Healthcare
Category: Creative Use of Data
Points: 3.00
Draw Ketchup
Agency: Rethink / Toronto + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup
Category: Craft / Data-Driven Personalization
Points: 3.00
Door Exit Warning System
Agency: TAXI Canada / Montreal
Client: Audi Canada
Category: Craft / Illustration
Points: 3.00
Publicly Traded
Agency: FCB/SIX / Toronto
Client: LifeStyles Healthcare
Category: Real-Time
Points: 3.00
Living Radars
Agency: LG2 / Quebec City + Touché! + BLVD
Client: Société de l'assurance automobile du Québec
Category: Physical Product
Points: 3.00
Emoji Installation
Agency: Leo Burnett / Toronto + MOCA / Toronto
Client: MOCA
Category: Experiential & Installations / Brand Installations
Points: 3.00
Moving Day
Agency: Cossette / Montreal + McDonald's Canada / Montreal + Visual Box / Montreal + Consulat / Montreal
Client: McDonald's Canada
Category: Posters / Series
Points: 3.00
Character
Agency: LG2 / Toronto
Client: Atkin Guitars
Category: P.O.P. & In-Store / Single
Points: 3.00
Handmade
Agency: LG2 / Toronto
Client: Atkin Guitars
Category: P.O.P. & In-Store / Single
Points: 3.00
Client:
Black & Abroad
Title:
Go Back To Africa
Category:
Creative Effectiveness / Consumer / Brand
Award:
2021 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Canadian Down Syndrome Society
Title:
Project Understood
Category:
Multi-Country or Global / Non-Profit / Charity
Award:
2021 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
User-Generated Content
Award:
2021 Social Media Gold Pencil
Points:
45.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Magazine / Series
Award:
2021 Print Gold Pencil
Points:
30.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Billboards & Transit
Award:
2021 Direct Marketing Gold Pencil
Points:
30.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Gold Pencil
Points:
30.00
Client:
Kraft Heinz Canada
Title:
Heinz on Film
Category:
User-Generated Content
Award:
2021 Social Media Silver Pencil
Points:
21.00
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Cultural Driver
Award:
2021 Cultural Driver Silver Pencil
Points:
21.00
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Physical Products
Award:
2021 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Silver Pencil
Points:
21.00
Client:
Société de l'assurance automobile du Québec
Title:
Living Radars
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Silver Pencil
Points:
21.00
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
User-Generated Content
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.00
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Promotional / Collateral Items
Award:
2021 Design Silver Pencil
Points:
21.00
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Promotional Items / Physical Products
Award:
2021 Print Silver Pencil
Points:
21.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Casting
Award:
2021 Moving Image Craft Silver Pencil
Points:
14.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Silver Pencil
Points:
14.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Craft / Use of Visuals
Award:
2021 Social Media Silver Pencil
Points:
14.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Television & VOD / Short Form - Single
Award:
2021 Film Silver Pencil
Points:
14.00
Client:
Volkswagen
Title:
The Carbon-Neutral Net
Category:
Websites
Award:
2021 Interactive & Online Bronze Pencil
Points:
9.00
Client:
Molson Canadian
Title:
Make It Canadian
Category:
Brand Partnerships
Award:
2021 Public Relations Bronze Pencil
Points:
9.00
Client:
Canadian Women’s Foundation
Title:
Signal for Help
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Bronze Pencil
Points:
9.00
Client:
IKEA Canada
Title:
Baby Proof Spotify Ads
Category:
Online / Streaming Audio Advertising
Award:
2021 Radio & Audio Bronze Pencil
Points:
9.00
Client:
Molson Canadian
Title:
Make It Canadian
Category:
Brand Partnerships
Award:
2021 Integrated Bronze Pencil
Points:
9.00
Client:
Milk-bone
Title:
You Choose What They Chew
Category:
Magazine / Series
Award:
2021 Print Bronze Pencil
Points:
9.00
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Digital / Web & Mobile
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
9.00
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Billboards & Transit / Series
Award:
2021 Out of Home Bronze Pencil
Points:
9.00
Client:
Kraft Heinz Canada
Title:
Heinz Ketchup Puzzle
Category:
Games
Award:
2021 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Out of Home / Health & Wellness
Award:
2021 Health, Wellness & Pharma Bronze Pencil
Points:
6.00
Client:
Unilever / Dove
Title:
Courage is Beautiful
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Public Relations Bronze Pencil
Points:
6.00
Client:
Mastercard
Title:
Safe Waze 2 Shop
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Creative Use of Data Bronze Pencil
Points:
4.50
Client:
HomeEquity Bank
Title:
Catch The Scam
Category:
Online-only Video / Series
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Molson Canadian
Title:
Make It Canadian
Category:
Physical Products
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
Kraft Heinz Canada
Title:
Heinz on Film
Category:
Online Advertising / Native Ads
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Rock the Vote
Title:
Build the Vote
Category:
Single Country or Region / Non-Profit / Charity
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Atkin Guitars
Title:
Handmade
Category:
Magazine / Single
Award:
2021 Print Merit Award
Points:
3.00
Client:
Société de l'assurance automobile du Québec
Title:
Slower
Category:
Broadcast / Single
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Dyslexia Canada
Title:
It's Hard To Read
Category:
Broadcast / Series
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
McDonald's Canada
Title:
Moving Day
Category:
Posters / Single
Award:
2021 Print Merit Award
Points:
3.00
Client:
Atkin Guitars
Title:
Character
Category:
Magazine / Single
Award:
2021 Print Merit Award
Points:
3.00
Client:
Amnesty International
Title:
Write for Rights
Category:
Newspaper / Series
Award:
2021 Print Merit Award
Points:
3.00
Client:
Société de l'assurance automobile du Québec
Title:
Living Radars
Category:
Events / Stunts / Competitions / Live / In-Person
Award:
2021 Experiential & Immersive Merit Award
Points:
3.00
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Creative Use of Data
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
Heinz Ketchup
Title:
Draw Ketchup
Category:
Craft / Data-Driven Personalization
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Audi Canada
Title:
Door Exit Warning System
Category:
Craft / Illustration
Award:
2021 Print Merit Award
Points:
3.00
Client:
LifeStyles Healthcare
Title:
Publicly Traded
Category:
Real-Time
Award:
2021 Creative Use of Data Merit Award
Points:
3.00
Client:
Société de l'assurance automobile du Québec
Title:
Living Radars
Category:
Physical Product
Award:
2021 IP & Products Merit Award
Points:
3.00
Client:
MOCA
Title:
Emoji Installation
Category:
Experiential & Installations / Brand Installations
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
McDonald's Canada
Title:
Moving Day
Category:
Posters / Series
Award:
2021 Print Merit Award
Points:
3.00
Client:
Atkin Guitars
Title:
Character
Category:
P.O.P. & In-Store / Single
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Atkin Guitars
Title:
Handmade
Category:
P.O.P. & In-Store / Single
Award:
2021 Out of Home Merit Award
Points:
3.00
