The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Country Rankings
germany
Client
Title
Category
Award
Points
FAQ YOU – An educational (R)evolution
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg
Client: Ohhh! foundation
Category: Editorial / Digital Publications
Points: 45.00
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail
Category: Creative Use of Budget
Points: 45.00
Dot Go
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation
Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Points: 45.00
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation
Category: Physical Products
Points: 22.50
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation
Category: Use of Technology
Points: 22.50
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation
Category: Innovation & Transformation / Innovation in IP & Product Design
Points: 22.50
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail
Category: Low Budget
Points: 21.00
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail
Category: Television & VOD / 31-60 Seconds - Single
Points: 21.00
The Rift
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Direction / Single
Points: 21.00
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo
Category: Physical Product & Mobile Integration
Points: 21.00
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo
Category: Physical Gaming Accessories
Points: 21.00
The Truth Wins
Agency: DDB Group Germany
Client: Reporters Without Borders (RSF)
Category: Social Post / Single Platform Series
Points: 21.00
McDonald’s Jingle Board
Agency: Scholz & Friends
Client: McDonald’s
Category: Billboards & Transit / Series
Points: 21.00
The Art Of Trending
Agency: INGO / Hamburg + Ogilvy Germany
Client: WAI Woods Art Institute
Category: Social Post / Real-time Response
Points: 21.00
The Vulva Spaceship
Agency: INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton
Client: Wer Braucht Feminismus?
Category: Low Budget
Points: 15.75
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Category: Mobile Applications
Points: 10.50
#flutwein - Our Worst Vintage
Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client: Flutwein
Category: Physical Products & Apparel
Points: 10.50
Dot Pad
Agency: SERVICEPLAN GERMANY / Munich + SERVICEPLAN KOREA / Seoul
Client: Dot Incorporation
Category: Craft / Use of Technology
Points: 10.50
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Category: Digital Design
Points: 10.50
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany
Category: Short Form Video / Series / Episodic
Points: 9.00
Cheat Cookies
Agency: Saatchi & Saatchi / Düsseldorf
Client: Mondelēz Europe / Oreo
Category: Brand Partnerships
Points: 9.00
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid
Category: Out of Home / Brand Installations
Points: 9.00
The Art Of Trending
Agency: INGO / Hamburg + Ogilvy Germany
Client: WAI Woods Art Institute
Category: Creative Use of Data
Points: 9.00
Dot Go
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation
Category: Use of Technology
Points: 9.00
Ketchup to the rescue
Agency: Ogilvy Germany
Client: Curtice Brothers GmbH
Category: Social Media
Points: 9.00
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid
Category: Promotional / Physical Items
Points: 9.00
The Art Of Trending
Agency: INGO / Hamburg + Ogilvy Germany
Client: WAI Woods Art Institute
Category: Craft / Use of Technology
Points: 9.00
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail
Category: Social Video / Under 15 Seconds
Points: 9.00
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany
Category: Writing / Series
Points: 9.00
The Vulva Spaceship
Agency: INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton
Client: Wer Braucht Feminismus?
Category: Social Post / Multi-Platform Series
Points: 6.75
Save the Survivors
Agency: POL / Oslo + 750mph / London + Edisen / Berlin + BR-F / Stockholm
Client: Save the Children
Category: Sound Mixing
Points: 5.25
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Category: Craft / Use of Technology
Points: 4.50
Picture The Days Ahead
Agency: FCB Health Europe, an IPG Health Company / London + Sandoz / Munich
Client: Sandoz, Lenalidomide
Category: Print
Points: 4.50
#flutwein - Our Worst Vintage
Agency: Seven.One Ad Factory / Creative House / Unterföhring + White Rabbit Budapest
Client: Flutwein
Category: Current Event Response
Points: 4.50
FAQ YOU – An educational (R)evolution
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg
Client: Ohhh! foundation
Category: Utility
Points: 3.00
Ketchup to the rescue
Agency: Ogilvy Germany
Client: Curtice Brothers GmbH
Category: Stunts & Activations
Points: 3.00
Operation #OCEANDETOX
Agency: Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany
Client: WWF Germany
Category: Visual Craft / Visual Effects
Points: 3.00
Invisible for Society
Agency: thjnk München GmbH / München + thjnk AG / Hamburg + 27 Kilometer Entertainment
Client: SOS-Kinderdorf e.V.
Category: Creative Use of Budget
Points: 3.00
Dot Go
Agency: SERVICEPLAN GERMANY / Munich
Client: Dot Incorporation
Category: Digital Design
Points: 3.00
Designed in Bangladesh. Made in Europe.
Agency: Accenture Song Germany / Hamburg + ekn footwear / Frankfurt/Main
Client: ekn footwear
Category: Promotional / Physical Items
Points: 3.00
Escape: FUCK / PAIN / HELL
Agency: Ogilvy Germany
Client: German Rail
Category: Online & Mobile Video / Online-only Video - Series
Points: 3.00
Freedom Grams
Agency: SERVICEPLAN GERMANY / Munich
Client: AROYA
Category: Packaging / Specialty
Points: 3.00
The Truth Wins
Agency: DDB Group Germany
Client: Reporters Without Borders (RSF)
Category: Online Community Platform / Use of Existing Platform
Points: 3.00
Ukraine Supporters Project
Agency: MUTABOR / Hamburg
Client: #WeAreAllUkrainians
Category: Promotional / Physical Items
Points: 3.00
Operation #OCEANDETOX
Agency: Digitas Pixelpark / Hamburg + Publicis Groupe Germany + Publicis Media GmbH + MSL Group Germany
Client: WWF Germany
Category: Metaverse
Points: 3.00
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid
Category: Craft / Art Direction
Points: 3.00
#believeinchristmas
Agency: Zauberberg Productions GmbH / Berlin
Client: Erste Bank und Sparkasse
Category: Animation / Single
Points: 3.00
Designed in Bangladesh. Made in Europe.
Agency: Accenture Song Germany / Hamburg + ekn footwear / Frankfurt/Main
Client: ekn footwear
Category: Physical Product / In-Market
Points: 3.00
Client:
Ohhh! foundation
Title:
FAQ YOU – An educational (R)evolution
Category:
Editorial / Digital Publications
Award:
2023 Design Gold Pencil
Points:
45.00
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Creative Use of Budget
Award:
2023 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Dot Incorporation
Title:
Dot Go
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2023 Interactive, Online & Mobile Gold Pencil
Points:
45.00
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Physical Products
Award:
2023 Experiential & Immersive Gold Pencil
Points:
22.50
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Use of Technology
Award:
2023 Interactive & Mobile Craft Gold Pencil
Points:
22.50
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Innovation & Transformation / Innovation in IP & Product Design
Award:
2023 IP & Product Design Gold Pencil
Points:
22.50
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Low Budget
Award:
2023 Film & Video Silver Pencil
Points:
21.00
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Silver Pencil
Points:
21.00
Client:
PENNY
Title:
The Rift
Category:
Direction / Single
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Physical Product & Mobile Integration
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Physical Gaming Accessories
Award:
2023 Gaming Silver Pencil
Points:
21.00
Client:
Reporters Without Borders (RSF)
Title:
The Truth Wins
Category:
Social Post / Single Platform Series
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
McDonald’s
Title:
McDonald’s Jingle Board
Category:
Billboards & Transit / Series
Award:
2023 Out of Home Silver Pencil
Points:
21.00
Client:
WAI Woods Art Institute
Title:
The Art Of Trending
Category:
Social Post / Real-time Response
Award:
2023 Social Media Silver Pencil
Points:
21.00
Client:
Wer Braucht Feminismus?
Title:
The Vulva Spaceship
Category:
Low Budget
Award:
2023 Branded Entertainment Silver Pencil
Points:
15.75
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Mobile Applications
Award:
2023 Interactive, Online & Mobile Silver Pencil
Points:
10.50
Client:
Flutwein
Title:
#flutwein - Our Worst Vintage
Category:
Physical Products & Apparel
Award:
2023 Print & Promotional Silver Pencil
Points:
10.50
Client:
Dot Incorporation
Title:
Dot Pad
Category:
Craft / Use of Technology
Award:
2023 Health & Wellness Silver Pencil
Points:
10.50
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Digital Design
Award:
2023 Design Silver Pencil
Points:
10.50
Client:
PENNY
Title:
The Rift
Category:
Casting
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Google Pixel Germany
Title:
Google Pixel - Your Life with Pixel
Category:
Short Form Video / Series / Episodic
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
Mondelēz Europe / Oreo
Title:
Cheat Cookies
Category:
Brand Partnerships
Award:
2023 Branded Entertainment Bronze Pencil
Points:
9.00
Client:
PENNY
Title:
The Rift
Category:
Sound Design
Award:
2023 Music & Sound Craft Bronze Pencil
Points:
9.00
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Out of Home / Brand Installations
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
WAI Woods Art Institute
Title:
The Art Of Trending
Category:
Creative Use of Data
Award:
2023 Interactive & Mobile Craft Bronze Pencil
Points:
9.00
Client:
Dot Incorporation
Title:
Dot Go
Category:
Use of Technology
Award:
2023 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
Curtice Brothers GmbH
Title:
Ketchup to the rescue
Category:
Social Media
Award:
2023 Creative Use of Data Bronze Pencil
Points:
9.00
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Promotional / Physical Items
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
WAI Woods Art Institute
Title:
The Art Of Trending
Category:
Craft / Use of Technology
Award:
2023 Integrated Bronze Pencil
Points:
9.00
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Social Video / Under 15 Seconds
Award:
2023 Social Media Bronze Pencil
Points:
9.00
Client:
Google Pixel Germany
Title:
Google Pixel - Your Life with Pixel
Category:
Writing / Series
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Wer Braucht Feminismus?
Title:
The Vulva Spaceship
Category:
Social Post / Multi-Platform Series
Award:
2023 Social Media Bronze Pencil
Points:
6.75
Client:
Save the Children
Title:
Save the Survivors
Category:
Sound Mixing
Award:
2023 Music & Sound Craft Silver Pencil
Points:
5.25
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Craft / Use of Technology
Award:
2023 Health & Wellness Bronze Pencil
Points:
4.50
Client:
Sandoz, Lenalidomide
Title:
Picture The Days Ahead
Category:
Print
Award:
2023 Pharma Bronze Pencil
Points:
4.50
Client:
Flutwein
Title:
#flutwein - Our Worst Vintage
Category:
Current Event Response
Award:
2023 Public Relations Bronze Pencil
Points:
4.50
Client:
Ohhh! foundation
Title:
FAQ YOU – An educational (R)evolution
Category:
Utility
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Curtice Brothers GmbH
Title:
Ketchup to the rescue
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
WWF Germany
Title:
Operation #OCEANDETOX
Category:
Visual Craft / Visual Effects
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
SOS-Kinderdorf e.V.
Title:
Invisible for Society
Category:
Creative Use of Budget
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Dot Incorporation
Title:
Dot Go
Category:
Digital Design
Award:
2023 Design Merit Award
Points:
3.00
Client:
ekn footwear
Title:
Designed in Bangladesh. Made in Europe.
Category:
Promotional / Physical Items
Award:
2023 Design Merit Award
Points:
3.00
Client:
German Rail
Title:
Escape: FUCK / PAIN / HELL
Category:
Online & Mobile Video / Online-only Video - Series
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
AROYA
Title:
Freedom Grams
Category:
Packaging / Specialty
Award:
2023 Design Merit Award
Points:
3.00
Client:
Reporters Without Borders (RSF)
Title:
The Truth Wins
Category:
Online Community Platform / Use of Existing Platform
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
#WeAreAllUkrainians
Title:
Ukraine Supporters Project
Category:
Promotional / Physical Items
Award:
2023 Design Merit Award
Points:
3.00
Client:
WWF Germany
Title:
Operation #OCEANDETOX
Category:
Metaverse
Award:
2023 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Craft / Art Direction
Award:
2023 Design Merit Award
Points:
3.00
Client:
Erste Bank und Sparkasse
Title:
#believeinchristmas
Category:
Animation / Single
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
ekn footwear
Title:
Designed in Bangladesh. Made in Europe.
Category:
Physical Product / In-Market
Award:
2023 IP & Product Design Merit Award
Points:
3.00
