The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Tom Murphy
Client
Title
Category
Award
Points
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic
Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 10.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Social Engagement / Stunts & Activations
Points: 10.0
Planet or Plastic
Agency: McCann / New York + National Geographic / New York
Client: National Geographic
Category: Craft / Use of Visuals
Points: 10.0
The Most Vicious Cycle
Agency: McCann / New York + March for our Lives / Parkland
Client: March for our Lives
Category: Film / Health & Wellness
Points: 10.0
Universal Love
Agency: McCann / New York + MGM Resorts International / Las Vegas
Client: MGM Resorts International
Category: Creative Effectiveness / Single Country or Region
Points: 10.0
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
National Geographic
Title:
Planet or Plastic
Category:
Craft / Use of Visuals
Award:
2019 Social Media Bronze Pencil
Points:
10.0
Client:
March for our Lives
Title:
The Most Vicious Cycle
Category:
Film / Health & Wellness
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Points:
10.0