The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Tom Murphy
Client
Title
Category
Award
Points
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic
Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Points: 2.0
Super Sick Monday
Agency: McCann / New York + Reckitt Benckiser / New York
Client: Mucinex
Category: Public Relations
Points: 2.0
Smaller Screen Doctors
Agency: McCann / New York + Cigna / Philadelphia + MRM//McCann / New York
Client: Cigna
Category: Digital / Social Media
Points: 2.0
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives
Category: Current Event Response
Points: 2.0
Planet or Plastic
Agency: McCann / New York + National Geographic / New York
Client: National Geographic
Category: Brand Voice
Points: 2.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Brand Voice
Points: 2.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Community Building
Points: 2.0
Planet or Plastic
Agency: McCann / New York + National Geographic / New York
Client: National Geographic
Category: Media Relations
Points: 2.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives
Category: Craft / Use of Visuals
Points: 2.0
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives
Category: Craft / Art Direction
Points: 2.0
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic
Category: Use of Technology
Points: 2.0
First Responders
Agency: McCann / New York + Verizon / New York
Client: Verizon
Category: Broadcast / Campaign
Points: 2.0
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic
Category: Craft / Use of Digital Technology
Points: 2.0
The Most Vicious Cycle
Agency: McCann / New York + March for our Lives / Parkland
Client: March for our Lives
Category: Online Films & Video / Long Form - Single
Points: 2.0
Price On Our Lives
Agency: McCann / New York + March For Our Lives / Florida
Client: March for Our Lives
Category: Experiential / Live Events
Points: 2.0
Universal Love Songs
Agency: McCann / New York
Client: MGM Resorts International
Category: Physical Items
Points: 2.0
Astronaut Reality Helmet
Agency: McCann / New York
Client: National Geographic
Category: Experiential / Brand Installations
Points: 2.0
The Most Vicious Cycle
Agency: McCann / New York
Client: March for Our Lives
Category: Music Videos
Points: 2.0
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Mucinex
Title:
Super Sick Monday
Category:
Public Relations
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
Cigna
Title:
Smaller Screen Doctors
Category:
Digital / Social Media
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
National Geographic
Title:
Planet or Plastic
Category:
Brand Voice
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Brand Voice
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Community Building
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
National Geographic
Title:
Planet or Plastic
Category:
Media Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Craft / Use of Visuals
Award:
2019 Social Media Merit Award
Points:
2.0
Client:
March for Our Lives
Title:
The Most Vicious Cycle
Category:
Craft / Art Direction
Award:
2019 Design Merit Award
Points:
2.0
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Use of Technology
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
Verizon
Title:
First Responders
Category:
Broadcast / Campaign
Award:
2019 Radio & Audio Merit Award
Points:
2.0
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Craft / Use of Digital Technology
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
March for our Lives
Title:
The Most Vicious Cycle
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
March for Our Lives
Title:
Price On Our Lives
Category:
Experiential / Live Events
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
MGM Resorts International
Title:
Universal Love Songs
Category:
Physical Items
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
National Geographic
Title:
Astronaut Reality Helmet
Category:
Experiential / Brand Installations
Award:
2019 Branded Entertainment Merit Award
Points:
2.0