The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Creative Rankings

 


Will McGinness

Client

Title

Category

Award

Points

#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Integrated Branding / Integrated Branding Points: 100.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Applications & Sites / Social Networks / Community Points: 25.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Other Branded Content / User Generated Content Points: 25.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles Client: REI Category: Consumer - Experiential Advertising / Guerilla Points: 25.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Websites / Social Networks / Community Points: 15.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Brands, Products & Services / Integrated Campaign Points: 15.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Santa Monica Client: REI Category: Consumer - Digital / Social Media & Viral Marketing Points: 15.0
All Work All Play Agency: Venables Bell & Partners / San Francisco + O'Malley Creadon Productions / Los Angeles + Creative Film Management / Malibu Client: Intel Category: Consumer - Broadcast & Film / Branded Documentary Points: 10.0
Commander Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut / New York Client: Audi of America Category: Consumer - Television / 60 Second - Single Points: 5.0
"Commander" Agency: Venables Bell & Partners / San Francisco + MJZ / Los Angeles + Final Cut Editorial / Los Angeles Client: Audi Category: Craft - Editing / Editing Points: 5.0
#OptOutside Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles Client: REI Category: Consumer - Branded Social Campaign / Branded Social Campaign Points: 5.0
City Gym Agency: Venables Bell & Partners / San Francisco + Uber Content / Los Angeles Client: Google My Business Category: CSR - Branded Online / Branded Online Points: 5.0

REI

#OptOutside

Consumer - Integrated Branding / Integrated Branding

2016 Cross-Platform Gold Pencil

100.0

REI

#OptOutside

Consumer - Applications & Sites / Social Networks / Community

2016 Mobile Gold Pencil

25.0

REI

#OptOutside

Consumer - Other Branded Content / User Generated Content

2016 Branded Entertainment Gold Pencil

25.0

REI

#OptOutside

Consumer - Experiential Advertising / Guerilla

2016 Cross-Platform Gold Pencil

25.0

REI

#OptOutside

Consumer - Websites / Social Networks / Community

2016 Interactive Silver Pencil

15.0

REI

#OptOutside

Consumer - Brands, Products & Services / Integrated Campaign

2016 Public Relations Silver Pencil

15.0

REI

#OptOutside

Consumer - Digital / Social Media & Viral Marketing

2016 Direct Silver Pencil

15.0

Intel

All Work All Play

Consumer - Broadcast & Film / Branded Documentary

2016 Branded Entertainment Bronze Pencil

10.0

Audi of America

Commander

Consumer - Television / 60 Second - Single

2016 Film Merit Award

5.0

Audi

"Commander"

Craft - Editing / Editing

2016 Film Merit Award

5.0

REI

#OptOutside

Consumer - Branded Social Campaign / Branded Social Campaign

2016 Social Media Merit Award

5.0

Google My Business

City Gym

CSR - Branded Online / Branded Online

2016 Branded Entertainment Merit Award

5.0

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