The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Yoshihiro Yagi
Client
Title
Category
Award
Points
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD.
Category: Branding / Identity System
Points: 25.0
Honda. Great Journey.
Agency: Mori Inc. / Tokyo + DENTSU INC. / Tokyo + Map Project Office / London + Ogle Models & Prototypes / UK
Client: Honda Motor Co., Ltd.
Category: Craft / Printing & Paper Craft - Single or Series
Points: 25.0
The Study of Human Being
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council
Category: Craft / Art Direction - Single or Series
Points: 25.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Packaging / Specialty
Points: 25.0
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Craft / Photography - Single or Series
Points: 15.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Craft / Illustration - Single or Series
Points: 15.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Craft / Art Direction - Single or Series
Points: 15.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Promotional / Posters - Series
Points: 15.0
The Study of Human Being
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council
Category: Promotional / Posters - Series
Points: 15.0
An Experiment of the Imagination
Agency: DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo
Client: Nikkei Inc.
Category: Promotional / Promotional Items - Single or Series
Points: 10.0
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD.
Category: Promotional / Posters - Series
Points: 10.0
Honda. Great Journey.
Agency: Mori Inc. / Tokyo + DENTSU INC. / Tokyo + PEN. Inc. / Tokyo + Creative Power Unit / Tokyo
Client: Honda Motor Co., Ltd.
Category: Branding / Brand Books / Identity Guidelines
Points: 10.0
Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD.
Category: Craft / Illustration - Single or Series
Points: 10.0
Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD.
Category: Branding / Collateral Item - Single
Points: 10.0
The Study of Human Being
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards Selection Council
Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD.
Category: Craft / Art Direction - Single or Campaign
Points: 5.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Promotional / Collateral / Promotional Items - Single or Campaign
Points: 5.0
Honda. Great Journey.
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD.
Category: Promotional / Collateral / Posters - Campaign
Points: 5.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Print / Flat & Dimensional
Points: 5.0
Honda. Great Journey.-Travel sticker scrapbook
Agency: DENTSU INC. / Tokyo + Mori Inc. / Tokyo
Client: HONDA MOTOR CO., LTD.
Category: Craft / Illustration - Single or Campaign
Points: 5.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Craft / Art Direction - Campaign
Points: 5.0
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Craft / Photography - Single or Campaign
Points: 5.0
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Craft / Illustration - Single or Series
Points: 5.0
Rolling Eggs
Agency: Creative Power Unit / Tokyo
Client: Shiga Art School
Category: Craft / Art Direction - Single or Series
Points: 5.0
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Craft / Art Direction - Single or Series
Points: 5.0
NEW STRUCTURE
Agency: DENTSU INC. / Tokyo
Client: Dentsu Inc. and Ministry of Education of The People's Republic of China
Category: Craft / Art Direction - Single or Series
Points: 5.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 5.0
Rolling Eggs
Agency: Creative Power Unit / Tokyo
Client: Shiga Art School
Category: Promotional / Posters - Series
Points: 5.0
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Promotional / Posters - Series
Points: 5.0
An Experiment of the Imagination
Agency: DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo
Client: Nikkei Inc.
Category: Branding / Collateral Item - Single
Points: 5.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Branding / Identity System
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Honda Motor Co., Ltd.
Title:
Honda. Great Journey.
Category:
Craft / Printing & Paper Craft - Single or Series
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Packaging / Specialty
Award:
2017 Design Gold Pencil
Points:
25.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Craft / Illustration - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Posters - Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Promotional / Posters - Series
Award:
2017 Design Silver Pencil
Points:
15.0
Client:
Nikkei Inc.
Title:
An Experiment of the Imagination
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Promotional / Posters - Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Honda Motor Co., Ltd.
Title:
Honda. Great Journey.
Category:
Branding / Brand Books / Identity Guidelines
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Craft / Illustration - Single or Series
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Branding / Collateral Item - Single
Award:
2017 Design Bronze Pencil
Points:
10.0
Client:
Dentsu Advertising Awards Selection Council
Title:
The Study of Human Being
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Craft / Art Direction - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.
Category:
Promotional / Collateral / Posters - Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Merit Award
Points:
5.0
Client:
HONDA MOTOR CO., LTD.
Title:
Honda. Great Journey.-Travel sticker scrapbook
Category:
Craft / Illustration - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Craft / Art Direction - Campaign
Award:
2017 Cross-Platform Merit Award
Points:
5.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Campaign
Award:
2017 Print & Outdoor Merit Award
Points:
5.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Category:
Craft / Illustration - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Dentsu Inc. and Ministry of Education of The People's Republic of China
Title:
NEW STRUCTURE
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2017 Design Merit Award
Points:
5.0
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0