The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
#
One Show
Creative Rankings
John McNeil
Client
Title
Category
Award
Points

Clearification
Agency: McCann Worldgroup / Mekanism / San Francisco Client: Microsoft/Windows Vista Category: Integrated Branding Campaign
Points: 5.0


Welcome to the IAP
Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Points: 5.0


Viva Pinata
Agency: McCann Worldgroup / San Francisco Client: Microsoft/XBOX 360 Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0


Mad World
Agency: McCann Worldgroup / San Francisco Client: Microsoft/XBOX 360 Category: Broadcast Design / Single
Points: 5.0


Electric Brain
Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Points: 5.0


Kurt Wenner Mural
Agency: McCann Worldgroup / San Francisco Client: Microsoft/XBOX 360 Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Points: 5.0


The Subject
Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Points: 5.0


Clearification
Agency: McCann Worldgroup / Mekanism / San Francisco Client: Microsoft/Windows Vista Category: Microsites / Business to Consumer
Points: 5.0


Nature/ Naturalness
Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Points: 5.0


Hitachi Truestories
Agency: McCann Worldgroup / Code and Theory / New york Client: Hitachi Category: Microsites / Business to Consumer
Points: 5.0


Looking on Wheels
Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Points: 5.0


Rare Condition
Agency: McCann Worldgroup / San Francisco Client: Microsoft/Windows Vista Category: Online Branded Content / Business to Consumer
Points: 5.0


Client:
Microsoft/Windows Vista
Title:
Clearification
Category:
Integrated Branding Campaign
Award:
2007 Interactive Merit Award
Points:
5.0

Client:
Microsoft/Windows Vista
Title:
Welcome to the IAP
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0

Client:
Microsoft/XBOX 360
Title:
Viva Pinata
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Merit Award
Points:
5.0

Client:
Microsoft/XBOX 360
Title:
Mad World
Category:
Broadcast Design / Single
Award:
2007 Design Merit Award
Points:
5.0

Client:
Microsoft/Windows Vista
Title:
Electric Brain
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0

Client:
Microsoft/XBOX 360
Title:
Kurt Wenner Mural
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Award:
2007 Advertising Merit Award
Points:
5.0

Client:
Microsoft/Windows Vista
Title:
The Subject
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0

Client:
Microsoft/Windows Vista
Title:
Clearification
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0

Client:
Microsoft/Windows Vista
Title:
Nature/ Naturalness
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0

Client:
Hitachi
Title:
Hitachi Truestories
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0

Client:
Microsoft/Windows Vista
Title:
Looking on Wheels
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
