The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
John McNeil
Client
Title
Category
Award
Points
Viva Pinata
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/XBOX 360
Category: Consumer Television / Over :30 - Single - max. :90
Points: 5.0
Kurt Wenner Mural
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/XBOX 360
Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Points: 5.0
Clearification
Agency: McCann Worldgroup / Mekanism / San Francisco
Client: Microsoft/Windows Vista
Category: Microsites / Business to Consumer
Points: 5.0
Hitachi Truestories
Agency: McCann Worldgroup / Code and Theory / New york
Client: Hitachi
Category: Microsites / Business to Consumer
Points: 5.0
Rare Condition
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/Windows Vista
Category: Online Branded Content / Business to Consumer
Points: 5.0
Welcome to the IAP
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/Windows Vista
Category: Online Branded Content / Business to Consumer
Points: 5.0
Electric Brain
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/Windows Vista
Category: Online Branded Content / Business to Consumer
Points: 5.0
The Subject
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/Windows Vista
Category: Online Branded Content / Business to Consumer
Points: 5.0
Nature/ Naturalness
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/Windows Vista
Category: Online Branded Content / Business to Consumer
Points: 5.0
Looking on Wheels
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/Windows Vista
Category: Online Branded Content / Business to Consumer
Points: 5.0
Clearification
Agency: McCann Worldgroup / Mekanism / San Francisco
Client: Microsoft/Windows Vista
Category: Integrated Branding Campaign
Points: 5.0
Mad World
Agency: McCann Worldgroup / San Francisco
Client: Microsoft/XBOX 360
Category: Broadcast Design / Single
Points: 5.0
Client:
Microsoft/XBOX 360
Title:
Viva Pinata
Category:
Consumer Television / Over :30 - Single - max. :90
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Microsoft/XBOX 360
Title:
Kurt Wenner Mural
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
Microsoft/Windows Vista
Title:
Clearification
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Hitachi
Title:
Hitachi Truestories
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Microsoft/Windows Vista
Title:
Rare Condition
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Microsoft/Windows Vista
Title:
Welcome to the IAP
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Microsoft/Windows Vista
Title:
Electric Brain
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Microsoft/Windows Vista
Title:
The Subject
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Microsoft/Windows Vista
Title:
Nature/ Naturalness
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Microsoft/Windows Vista
Title:
Looking on Wheels
Category:
Online Branded Content / Business to Consumer
Award:
2007 Interactive Merit Award
Points:
5.0
Client:
Microsoft/Windows Vista
Title:
Clearification
Category:
Integrated Branding Campaign
Award:
2007 Interactive Merit Award
Points:
5.0