The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Till Diestel
Client
Title
Category
Award
Points
Rainbow Wool
Agency: SERVICEPLAN GERMANY / Munich
Client: Schäferei Stücke
Category: Fusion Pencil
Points: 90.0
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Best of Print & Promotional
Points: 90.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany
Category: Active Engagement / Call to Action
Points: 45.0
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: P.O.P. & In-Store / Series
Points: 45.0
Every story starts with a Yes
Agency: SERVICEPLAN GERMANY / Munich
Client: Lufthansa
Category: Direction / Single
Points: 45.0
Eurythenes plasticus
Agency: BBDO Group Germany / Berlin + Sehsucht GmbH
Client: WWF Germany
Category: Creative Effectiveness / Non-Profit / Charity
Points: 45.0
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Product Packaging
Points: 45.0
ProContra
Agency: Serviceplan / München
Client: LeadAcademy
Category: Spatial Design / Single
Points: 25.0
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd.
Category: Creative Use of Data
Points: 21.0
The Rift
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Direction / Single
Points: 21.0
#ENDviolence "More Than A Mark"
Agency: BBDO Group Germany GmbH + BWGTBLD GmbH / Berlin
Client: UNICEF Deutschland
Category: Sound Design
Points: 21.0
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd.
Category: Creative Use of Data
Points: 21.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany
Category: Integrated Branding Campaign
Points: 21.0
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Packaging / Mass-market
Points: 21.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany
Category: Experiential / Brand Installations
Points: 21.0
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Product Packaging
Points: 21.0
Every story starts with a Yes
Agency: SERVICEPLAN GERMANY / Munich
Client: Lufthansa
Category: Cinematography / Single
Points: 21.0
Every story starts with a Yes
Agency: SERVICEPLAN GERMANY / Munich
Client: Lufthansa
Category: Editing / Single
Points: 21.0
Every story starts with a Yes
Agency: SERVICEPLAN GERMANY / Munich
Client: Lufthansa
Category: Writing / Single
Points: 21.0
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Craft / Art Direction
Points: 21.0
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client: H&M
Category: Craft - Direction / Direction - Single
Points: 15.0
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client: H&M
Category: Online Films & Video / Long Form - Single
Points: 15.0
The Game Report
Agency: serviceplan / Munich + plan.net / Munich
Client: Bytro Labs GmbH
Category: Data & Human Experience / Data-Focused Design
Points: 15.0
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client: H&M
Category: Craft - Cinematography / Cinematography - Single
Points: 10.0
Romance
Agency: adam&eveDDB / London + Mediacom and Starcom / London + Outsider / London + The Mill / London
Client: Mars - Skittles
Category: Television / Short Form - Single
Points: 10.0
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Posters / Series
Points: 9.0
can do decoded
Agency: SERVICEPLAN GERMANY / Munich
Client: Telefónica Germany / o2 Deutschland
Category: Promotional / Booklets, Books & Brochures
Points: 9.0
Rainbow Wool
Agency: SERVICEPLAN GERMANY / Munich
Client: Schäferei Stücke
Category: Physical Products & Apparel
Points: 9.0
Animal Alerts
Agency: SERVICEPLAN GERMANY / Munich + L&C / New York
Client: PetPace Ltd.
Category: Products for Good
Points: 9.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany
Category: Innovation & Transformation / Innovation in Out of Home
Points: 9.0
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany
Category: Media Relations
Points: 9.0
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Billboards & Transit / Series
Points: 9.0
At the same time
Agency: Serviceplan / München
Client: Unicef Germany
Category: Public Service / Radio - Single
Points: 5.0
No escape - Gas Station
Agency: Serviceplan / München
Client: Sanyo Video Vertrieb AG
Category: Consumer Television / Under $80K Budget - Single
Points: 5.0
ProContra
Agency: Serviceplan / München
Client: LeadAcademy e.V.
Category: Experiential Advertising / Single
Points: 5.0
Lego Signs
Agency: Serviceplan / München
Client: LEGO GmbH
Category: Branding / Booklet/Brochure
Points: 5.0
Santec Prison
Agency: serviceplan / Munich
Client: SANYO VIDEO Vertrieb AG
Category: Cinema Advertising / Short Form - Under :90 - Single
Points: 5.0
Radio Ghosts
Agency: serviceplan / Munch
Client: Johanniter-Unfall-Hilfe e.V.
Category: Public Service / Radio - Campaign
Points: 5.0
The Selfscan Report
Agency: serviceplan / Munich
Client: Auchan
Category: Data Visualization / Infographics
Points: 5.0
The Selfscan Report
Agency: serviceplan / Munich
Client: Auchan
Category: Mobile Applications/Sites / Consumer Goods
Points: 5.0
Audio Coffee
Agency: serviceplan / Munich
Client: DELI STAR Bagel & Coffee GmbH
Category: Innovation in Radio / Single
Points: 5.0
Come Together
Agency: adam&eveDDB / London + The Directors Bureau & Riff Raff / London + Final Cut / London + The Mill / London
Client: H&M
Category: Online / Long Form - Single
Points: 5.0
Screenguard
Agency: Serviceplan / Munich
Client: Santec
Category: Branded Applications / Desktop
Points: 5.0
The Kids
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Music Adaptation / Song
Points: 3.0
Chupa Chups XXL - More to explore
Agency: SERVICEPLAN GERMANY / Munich
Client: Chupa Chups
Category: Craft / Art Direction
Points: 3.0
Angel's Souls
Agency: BBDO Group Germany GmbH + Sweet Films / Sao Paulo
Client: Save One Person
Category: Livestream
Points: 3.0
Client:
Schäferei Stücke
Title:
Rainbow Wool
Category:
Fusion Pencil
Award:
2025 Fusion Pencil Fusion Pencil
Points:
90.0
Client:
PENNY
Title:
PRICE PACKS
Category:
Best of Print & Promotional
Award:
2025 Print & Promotional Best of Discipline Pencil
Points:
90.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Active Engagement / Call to Action
Award:
2021 Social Media Gold Pencil
Points:
45.0
Client:
PENNY
Title:
PRICE PACKS
Category:
P.O.P. & In-Store / Series
Award:
2025 Out of Home Gold Pencil
Points:
45.0
Client:
Lufthansa
Title:
Every story starts with a Yes
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Gold Pencil
Points:
45.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Creative Effectiveness / Non-Profit / Charity
Award:
2022 Creative Effectiveness Gold Pencil
Points:
45.0
Client:
PENNY
Title:
PRICE PACKS
Category:
Product Packaging
Award:
2025 Print & Promotional Gold Pencil
Points:
45.0
Client:
LeadAcademy
Title:
ProContra
Category:
Spatial Design / Single
Award:
2010 Design Gold Pencil
Points:
25.0
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Creative Use of Data
Award:
2025 Health & Wellness Silver Pencil
Points:
21.0
Client:
PENNY
Title:
The Rift
Category:
Direction / Single
Award:
2023 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
UNICEF Deutschland
Title:
#ENDviolence "More Than A Mark"
Category:
Sound Design
Award:
2021 Music & Sound Craft Silver Pencil
Points:
21.0
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Creative Use of Data
Award:
2025 Interactive, Online & Mobile Silver Pencil
Points:
21.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Integrated Branding Campaign
Award:
2021 Integrated Silver Pencil
Points:
21.0
Client:
PENNY
Title:
PRICE PACKS
Category:
Commerce
Award:
2025 Direct Marketing Silver Pencil
Points:
21.0
Client:
PENNY
Title:
PRICE PACKS
Category:
Packaging / Mass-market
Award:
2025 Design Silver Pencil
Points:
21.0
Client:
PENNY
Title:
PRICE PACKS
Category:
Commerce
Award:
2025 Experiential & Immersive Silver Pencil
Points:
21.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Experiential / Brand Installations
Award:
2021 Branded Entertainment Silver Pencil
Points:
21.0
Client:
PENNY
Title:
PRICE PACKS
Category:
Product Packaging
Award:
2025 Direct Marketing Silver Pencil
Points:
21.0
Client:
Lufthansa
Title:
Every story starts with a Yes
Category:
Cinematography / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
Lufthansa
Title:
Every story starts with a Yes
Category:
Editing / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
Lufthansa
Title:
Every story starts with a Yes
Category:
Writing / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.0
Client:
PENNY
Title:
PRICE PACKS
Category:
Craft / Art Direction
Award:
2025 Print & Promotional Silver Pencil
Points:
21.0
Client:
H&M
Title:
Come Together
Category:
Craft - Direction / Direction - Single
Award:
2017 Moving Image Craft Silver Pencil
Points:
15.0
Client:
H&M
Title:
Come Together
Category:
Online Films & Video / Long Form - Single
Award:
2017 Film Silver Pencil
Points:
15.0
Client:
Bytro Labs GmbH
Title:
The Game Report
Category:
Data & Human Experience / Data-Focused Design
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
H&M
Title:
Come Together
Category:
Craft - Cinematography / Cinematography - Single
Award:
2017 Moving Image Craft Bronze Pencil
Points:
10.0
Client:
Mars - Skittles
Title:
Romance
Category:
Television / Short Form - Single
Award:
2017 Film Bronze Pencil
Points:
10.0
Client:
PENNY
Title:
PRICE PACKS
Category:
Posters / Series
Award:
2025 Out of Home Bronze Pencil
Points:
9.0
Client:
Telefónica Germany / o2 Deutschland
Title:
can do decoded
Category:
Promotional / Booklets, Books & Brochures
Award:
2024 Design Bronze Pencil
Points:
9.0
Client:
PENNY
Title:
The Rift
Category:
Sound Design
Award:
2023 Music & Sound Craft Bronze Pencil
Points:
9.0
Client:
Schäferei Stücke
Title:
Rainbow Wool
Category:
Physical Products & Apparel
Award:
2025 Print & Promotional Bronze Pencil
Points:
9.0
Client:
PetPace Ltd.
Title:
Animal Alerts
Category:
Products for Good
Award:
2025 IP & Product Design Bronze Pencil
Points:
9.0
Client:
PENNY
Title:
The Rift
Category:
Casting
Award:
2023 Moving Image Craft & Production Bronze Pencil
Points:
9.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Innovation & Transformation / Innovation in Out of Home
Award:
2021 Out of Home Bronze Pencil
Points:
9.0
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Media Relations
Award:
2021 Public Relations Bronze Pencil
Points:
9.0
Client:
PENNY
Title:
PRICE PACKS
Category:
Billboards & Transit / Series
Award:
2025 Out of Home Bronze Pencil
Points:
9.0
Client:
Unicef Germany
Title:
At the same time
Category:
Public Service / Radio - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
Sanyo Video Vertrieb AG
Title:
No escape - Gas Station
Category:
Consumer Television / Under $80K Budget - Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
LeadAcademy e.V.
Title:
ProContra
Category:
Experiential Advertising / Single
Award:
2010 Advertising Merit Award
Points:
5.0
Client:
LEGO GmbH
Title:
Lego Signs
Category:
Branding / Booklet/Brochure
Award:
2011 Design Merit Award
Points:
5.0
Client:
SANYO VIDEO Vertrieb AG
Title:
Santec Prison
Category:
Cinema Advertising / Short Form - Under :90 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
Johanniter-Unfall-Hilfe e.V.
Title:
Radio Ghosts
Category:
Public Service / Radio - Campaign
Award:
2013 Advertising Merit Award
Points:
5.0
Client:
Auchan
Title:
The Selfscan Report
Category:
Data Visualization / Infographics
Award:
2014 Design Merit Award
Points:
5.0
Client:
Auchan
Title:
The Selfscan Report
Category:
Mobile Applications/Sites / Consumer Goods
Award:
2014 Interactive Merit Award
Points:
5.0
Client:
DELI STAR Bagel & Coffee GmbH
Title:
Audio Coffee
Category:
Innovation in Radio / Single
Award:
2015 Radio Merit Award
Points:
5.0
Client:
H&M
Title:
Come Together
Category:
Online / Long Form - Single
Award:
2017 Branded Entertainment Merit Award
Points:
5.0
Client:
Santec
Title:
Screenguard
Category:
Branded Applications / Desktop
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
PENNY
Title:
The Kids
Category:
Music Adaptation / Song
Award:
2024 Music & Sound Craft Merit Award
Points:
3.0
Client:
Chupa Chups
Title:
Chupa Chups XXL - More to explore
Category:
Craft / Art Direction
Award:
2023 Print & Promotional Merit Award
Points:
3.0
Client:
Save One Person
Title:
Angel's Souls
Category:
Livestream
Award:
2021 Social Media Merit Award
Points:
3.0
