The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Ronald Ng
Client
Title
Category
Award
Points
Two Worlds
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea
Category: Consumer Newspaper / Full Page or Spread - Campaign
Points: 25.0
Two Worlds
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea
Category: Collateral / P.O.P. and In-Store - Campaign
Points: 25.0
Care Counts
Agency: DigitasLBi / Chicago + Ketchum / Chicago
Client: Whirlpool
Category: Community Building
Points: 25.0
Husky & Camel
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea
Category: Collateral Design / P.O.P. and In-Store - Single
Points: 25.0
Two Worlds
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea
Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 25.0
Teladoc Member App
Agency: DigitasLBi North America / New York
Client: Teladoc
Category: Consumer - Mobile / Utility
Points: 25.0
Guinness Draught in a Bottle
Agency: BBDO / Singapore
Client: Asia Pacific Breweries Singapore
Category: Collateral Design / Point of Purchase and In-Store - Series
Points: 15.0
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP
Category: Interactive Advertising / Public Service / Non-Profit
Points: 15.0
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York
Client: Taco Bell
Category: User Experience Design - Mobile / Utility
Points: 15.0
Taco Bell Mobile Ordering Application
Agency: DigitasLBi / New York
Client: Taco Bell
Category: User Experience Design - Mobile / User Experience
Points: 15.0
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture
Category: Craft / Dynamic Data Visualization
Points: 15.0
Care Counts
Agency: DigitasLBi / Chicago + Ketchum / Chicago
Client: Whirlpool
Category: Events & Experiential
Points: 15.0
Mountain Goat & Crocodile
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea
Category: Collateral / P.O.P. and In-Store - Single
Points: 15.0
Last Straw
Agency: Isobar Mexico / Mexico City
Client: Son de Miel
Category: Innovation in Design
Points: 15.0
Bushman & Eskimo
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea
Category: Consumer Newspaper / Full Page or Spread - Single
Points: 10.0
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth
Category: Print / Flat & Dimensional
Points: 10.0
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP
Category: Websites / Public Service / Non-Profit
Points: 10.0
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture
Category: Craft / Music / Sound
Points: 10.0
Bushman & Eskimo
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea
Category: Collateral Design / P.O.P. and In-Store - Single
Points: 10.0
Husky & Camel
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea
Category: Collateral / P.O.P. and In-Store - Single
Points: 10.0
Samsung ThrowBack Deals
Agency: MRM BRAZIL / São Paulo + Samsung Brazil / São Paulo
Client: Samsung
Category: Creative Effectiveness / Retail
Points: 9.0
Bag
Agency: BBDO Malaysia / Kuala Lumpur
Client: Photonlife Slimming Experts
Category: Package Design / Single
Points: 5.0
TravelClick Hotel Room Booking Engine
Agency: DigitasLBi / New York
Client: TravelClick
Category: Craft / Information Architecture
Points: 5.0
Guinness Draught in a Bottle - Deux
Agency: BBDO / Singapore
Client: Asia Pacific Breweries Singapore
Category: Collateral Design / Point of Purchase and In-Store - Single
Points: 5.0
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth
Category: Real-Time Response / Activity / Proactive Communications
Points: 5.0
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture
Category: Craft - Use of Original Music / Use of Original Music - Single
Points: 5.0
Finger
Agency: BBDO Malaysia / Kuala Lumpur
Client: Olympus (M) Sdn Bhd
Category: Collateral Advertising / Posters: Single
Points: 5.0
Dry Ice
Agency: BBDO Malaysia / Kuala Lumpur
Client: PepsiCo International
Category: Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Points: 5.0
Refraction
Agency: BBDO Malaysia / Kuala Lumpur
Client: Olympus (M) Sdn Bhd
Category: Collateral / Posters - Single
Points: 5.0
Speed Camera - MINI Cooper S
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: MINI Malaysia
Category: Banners - Fixed Space / Single
Points: 5.0
T-shirt
Agency: BBDO Malaysia / Kuala Lumpur
Client: Olympus (M) Sdn Bhd
Category: Collateral Design / P.O.P. and In-Store - Single
Points: 5.0
Chase
Agency: BBDO Malaysia / Kuala Lumpur
Client: BMW Malaysia
Category: Direct Mail / Single
Points: 5.0
Speedlines
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: BMW Malaysia
Category: Collateral Design / P.O.P. and In-Store - Campaign
Points: 5.0
Burger
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: KFC Holdings (Malaysia) Bhd
Category: Broadcast Design / Single
Points: 5.0
Blue Speedlines
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: BMW Malaysia
Category: Collateral / P.O.P. and In-Store - Single
Points: 5.0
The Andaz Transformation
Agency: BBDO / New York
Client: Andaz Hotels
Category: Spatial Design / Indoor Spaces
Points: 5.0
The Andaz Transformation
Agency: BBDO / New York
Client: Andaz Hotels
Category: Craft / Typography - Series
Points: 5.0
Guinness Draught in a Bottle
Agency: BBDO / Singapore
Client: Asia Pacific Breweries Singapore
Category: Collateral / P.O.P. and In-store - Campaign
Points: 5.0
Guinness Draught in a Bottle - Un
Agency: BBDO / Singapore
Client: Asia Pacific Breweries Singapore
Category: Collateral Design / Point of Purchase and In-Store - Single
Points: 5.0
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP
Category: Other Branded Content / User Generated Content - Short Form
Points: 5.0
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP
Category: Digital Direct Marketing / Websites, Microsites & Banners
Points: 5.0
Popcorn Hoodie
Agency: DigitasLBi / Chicago
Client: Miller Lite
Category: Social Media / Branded Social Post
Points: 5.0
Taco Bell Blackout
Agency: DigitasLBi / San Francisco
Client: Taco Bell
Category: Social Media / Branded Social Campaign
Points: 5.0
Guinness Draught in a Bottle
Agency: BBDO / Singapore
Client: Asia Pacific Breweries Singapore
Category: Print Craft / Art Direction - Single or Campaign
Points: 5.0
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth
Category: Branded Social Post / Branded Social Campaign
Points: 5.0
"Mirror [Computer]" / "Mirror [Pedicure]" / "Mirror [Piano]"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: EUT Marketing
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 5.0
Teladoc Member App
Agency: DigitasLBi North America / New York
Client: Teladoc
Category: Consumer - Mobile / User Experience
Points: 5.0
Symphonologie
Agency: DigitasLBi / New York + Accenture / New York
Client: Accenture
Category: Data Visualization / Dynamic
Points: 5.0
The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth
Category: Self-Promotion
Points: 5.0
Eye Contact Installation
Agency: BBDO / New York
Client: Ad Council/Autism Speaks
Category: Events and Installations
Points: 5.0
Client:
Chrysler Korea
Title:
Two Worlds
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Chrysler Korea
Title:
Two Worlds
Category:
Collateral / P.O.P. and In-Store - Campaign
Award:
2009 Advertising Gold Pencil
Points:
25.0
Client:
Whirlpool
Title:
Care Counts
Category:
Community Building
Award:
2017 Public Relations Gold Pencil
Points:
25.0
Client:
Chrysler Korea
Title:
Husky & Camel
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Chrysler Korea
Title:
Two Worlds
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2009 Design Gold Pencil
Points:
25.0
Client:
Teladoc
Title:
Teladoc Member App
Category:
Consumer - Mobile / Utility
Award:
2016 UX / UI Gold Pencil
Points:
25.0
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle
Category:
Collateral Design / Point of Purchase and In-Store - Series
Award:
2014 Design Silver Pencil
Points:
15.0
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Interactive Advertising / Public Service / Non-Profit
Award:
2015 Interactive Silver Pencil
Points:
15.0
Client:
Taco Bell
Title:
Taco Bell Mobile Ordering Application
Category:
User Experience Design - Mobile / Utility
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
Taco Bell
Title:
Taco Bell Mobile Ordering Application
Category:
User Experience Design - Mobile / User Experience
Award:
2015 UX / UI Silver Pencil
Points:
15.0
Client:
Accenture
Title:
Symphonologie
Category:
Craft / Dynamic Data Visualization
Award:
2017 Interactive Silver Pencil
Points:
15.0
Client:
Whirlpool
Title:
Care Counts
Category:
Events & Experiential
Award:
2017 Public Relations Silver Pencil
Points:
15.0
Client:
Chrysler Korea
Title:
Mountain Goat & Crocodile
Category:
Collateral / P.O.P. and In-Store - Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Son de Miel
Title:
Last Straw
Category:
Innovation in Design
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
Chrysler Korea
Title:
Bushman & Eskimo
Category:
Consumer Newspaper / Full Page or Spread - Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Print / Flat & Dimensional
Award:
2017 Direct Marketing Bronze Pencil
Points:
10.0
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Websites / Public Service / Non-Profit
Award:
2015 Interactive Bronze Pencil
Points:
10.0
Client:
Accenture
Title:
Symphonologie
Category:
Craft / Music / Sound
Award:
2017 Interactive Bronze Pencil
Points:
10.0
Client:
Chrysler Korea
Title:
Bushman & Eskimo
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2009 Design Bronze Pencil
Points:
10.0
Client:
Chrysler Korea
Title:
Husky & Camel
Category:
Collateral / P.O.P. and In-Store - Single
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Samsung
Title:
Samsung ThrowBack Deals
Category:
Creative Effectiveness / Retail
Award:
2025 Creative Effectiveness Bronze Pencil
Points:
9.0
Client:
Photonlife Slimming Experts
Title:
Bag
Category:
Package Design / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
TravelClick
Title:
TravelClick Hotel Room Booking Engine
Category:
Craft / Information Architecture
Award:
2017 UX / UI Merit Award
Points:
5.0
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle - Deux
Category:
Collateral Design / Point of Purchase and In-Store - Single
Award:
2014 Design Merit Award
Points:
5.0
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Real-Time Response / Activity / Proactive Communications
Award:
2017 Public Relations Merit Award
Points:
5.0
Client:
Accenture
Title:
Symphonologie
Category:
Craft - Use of Original Music / Use of Original Music - Single
Award:
2017 Moving Image Craft Merit Award
Points:
5.0
Client:
Olympus (M) Sdn Bhd
Title:
Finger
Category:
Collateral Advertising / Posters: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
PepsiCo International
Title:
Dry Ice
Category:
Exceptional Innovation in Media / Innovative Use of Media - Interactive/New Media: Single
Award:
2006 Advertising Merit Award
Points:
5.0
Client:
Olympus (M) Sdn Bhd
Title:
Refraction
Category:
Collateral / Posters - Single
Award:
2007 Advertising Merit Award
Points:
5.0
Client:
MINI Malaysia
Title:
Speed Camera - MINI Cooper S
Category:
Banners - Fixed Space / Single
Award:
2009 Interactive Merit Award
Points:
5.0
Client:
Olympus (M) Sdn Bhd
Title:
T-shirt
Category:
Collateral Design / P.O.P. and In-Store - Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
BMW Malaysia
Title:
Chase
Category:
Direct Mail / Single
Award:
2007 Design Merit Award
Points:
5.0
Client:
BMW Malaysia
Title:
Speedlines
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Award:
2008 Design Merit Award
Points:
5.0
Client:
KFC Holdings (Malaysia) Bhd
Title:
Burger
Category:
Broadcast Design / Single
Award:
2008 Design Merit Award
Points:
5.0
Client:
BMW Malaysia
Title:
Blue Speedlines
Category:
Collateral / P.O.P. and In-Store - Single
Award:
2008 Advertising Merit Award
Points:
5.0
Client:
Andaz Hotels
Title:
The Andaz Transformation
Category:
Spatial Design / Indoor Spaces
Award:
2013 Design Merit Award
Points:
5.0
Client:
Andaz Hotels
Title:
The Andaz Transformation
Category:
Craft / Typography - Series
Award:
2013 Design Merit Award
Points:
5.0
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle - Un
Category:
Collateral Design / Point of Purchase and In-Store - Single
Award:
2014 Design Merit Award
Points:
5.0
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Other Branded Content / User Generated Content - Short Form
Award:
2015 Branded Entertainment Merit Award
Points:
5.0
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Award:
2015 Direct Merit Award
Points:
5.0
Client:
Miller Lite
Title:
Popcorn Hoodie
Category:
Social Media / Branded Social Post
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Taco Bell
Title:
Taco Bell Blackout
Category:
Social Media / Branded Social Campaign
Award:
2015 Social Media Merit Award
Points:
5.0
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle
Category:
Print Craft / Art Direction - Single or Campaign
Award:
2014 Advertising Merit Award
Points:
5.0
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Branded Social Post / Branded Social Campaign
Award:
2017 Social Media Merit Award
Points:
5.0
Client:
EUT Marketing
Title:
"Mirror [Computer]" / "Mirror [Pedicure]" / "Mirror [Piano]"
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2005 Advertising Merit Award
Points:
5.0
Client:
Teladoc
Title:
Teladoc Member App
Category:
Consumer - Mobile / User Experience
Award:
2016 UX / UI Merit Award
Points:
5.0
Client:
Accenture
Title:
Symphonologie
Category:
Data Visualization / Dynamic
Award:
2017 Design Merit Award
Points:
5.0
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Self-Promotion
Award:
2017 Interactive Merit Award
Points:
5.0
Client:
Ad Council/Autism Speaks
Title:
Eye Contact Installation
Category:
Events and Installations
Award:
2012 Branded Entertainment Merit Award
Points:
5.0
