The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Fred Levron
Client
Title
Category
Award
Points
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence
Category: Craft / Data Visualization
Points: 50.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Use of Smart Devices & Voice Assistants
Points: 50.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Direct Marketing
Points: 50.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Direct Marketing
Points: 25.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Craft / Use of Sound
Points: 25.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: UX / UI / Utility
Points: 25.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Craft / Use of Technology
Points: 25.0
Pay It Forward
Agency: FCB Inferno / London
Client: The Big Issue
Category: Physical Product & Mobile Integration
Points: 25.0
Pay It Forward
Agency: FCB Inferno / London
Client: The Big Issue
Category: Utility / E-Commerce
Points: 25.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Utility
Points: 25.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police
Category: Non-traditional & Guerrilla Marketing
Points: 25.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Digital / Use of Technology
Points: 25.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police
Category: Out of Home / Billboards & Transit
Points: 25.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Integrated Digital & Physical Product
Points: 25.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Innovation in Health & Wellness
Points: 25.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Innovation in Interactive
Points: 25.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Craft / Use of Technology
Points: 25.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence
Category: Editorial / Books
Points: 25.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence
Category: Promotional Items / Booklets & Brochures
Points: 25.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police
Category: Digital Experiential / Interactive Digital Installations
Points: 25.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence
Category: Craft / Art Direction
Points: 25.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence
Category: Craft / Data Visualization
Points: 25.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence
Category: Promotional / Collateral Items
Points: 25.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence
Category: Data Visualization / Static or Dynamic
Points: 25.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence
Category: Spatial Design / Experiential & Immersive
Points: 25.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Use of Smart Devices & Voice Assistants
Points: 25.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence
Category: Immersive Spaces
Points: 15.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: Illinois Council Against Handgun Violence
Category: Craft / Art Direction
Points: 15.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Innovation in Experiential
Points: 15.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: UX / UI / User Experience
Points: 15.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence
Category: Craft / Art Direction
Points: 15.0
Pay It Forward
Agency: FCB Inferno / London
Client: The Big Issue
Category: Cross-Channel UX / UI / Digital / Physical
Points: 15.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence
Category: Craft / Art Direction
Points: 15.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Websites / Utility
Points: 15.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence
Category: Innovation in Print
Points: 15.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence
Category: Physical Items
Points: 15.0
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence
Category: Physical Product
Points: 15.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police
Category: Experiential / Immersive / Events
Points: 10.0
One Word
Agency: AREA 23, An FCB Health Network Company / New York + Lightfarm / Rio de Janeiro + Canja Audio Culture / Curitiba
Client: The Learning Corp
Category: Film / Pharma
Points: 10.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police
Category: Stunts & Activations
Points: 10.0
The Punishing Signal
Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York
Client: Mumbai Police
Category: Public Relations
Points: 10.0
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome
Category: Co-Promotions
Points: 10.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence
Category: Responsive Environments
Points: 10.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence
Category: Creative Use of Data / Data Visualization
Points: 10.0
Out and Proud Classified
Agency: FCBIndia Advertising LLP / Gurgaon
Client: The Times Of India
Category: Promotional / Print Advertisements
Points: 10.0
Pay It Forward
Agency: FCB Inferno / London
Client: The Big Issue
Category: Non-traditional & Guerrilla Marketing
Points: 10.0
Most Dangerous Street
Agency: FCB / Chicago + FCBX / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago
Client: Illinois Council Against Handgun Violence
Category: Innovation in Out of Home
Points: 10.0
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence
Category: Experiential & Installations / Experiential & Immersive
Points: 10.0
Pay It Forward
Agency: FCB Inferno / London
Client: The Big Issue
Category: Websites / E-Commerce
Points: 10.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Craft / Data Visualization
Award:
2020 Experiential & Immersive Best of Discipline Pencil
Points:
50.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Use of Smart Devices & Voice Assistants
Award:
2020 Digital Craft Best of Discipline Pencil
Points:
50.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Best of Discipline Pencil
Points:
50.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Direct Marketing
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Sound
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
UX / UI / Utility
Award:
2020 Digital Craft Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Technology
Award:
2020 Mobile Gold Pencil
Points:
25.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Physical Product & Mobile Integration
Award:
2020 Mobile Gold Pencil
Points:
25.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Utility / E-Commerce
Award:
2020 Mobile Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Utility
Award:
2020 Mobile Gold Pencil
Points:
25.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Digital / Use of Technology
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Out of Home / Billboards & Transit
Award:
2020 Direct Marketing Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Integrated Digital & Physical Product
Award:
2020 IP & Products Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Health & Wellness
Award:
2020 Health, Wellness & Pharma Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Interactive
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Craft / Use of Technology
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Editorial / Books
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Promotional Items / Booklets & Brochures
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Digital Experiential / Interactive Digital Installations
Award:
2020 Interactive & Online Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Art Direction
Award:
2020 Print Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Craft / Data Visualization
Award:
2020 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Promotional / Collateral Items
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Data Visualization / Static or Dynamic
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Spatial Design / Experiential & Immersive
Award:
2020 Design Gold Pencil
Points:
25.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Use of Smart Devices & Voice Assistants
Award:
2020 Digital Craft Gold Pencil
Points:
25.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Immersive Spaces
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Art Direction
Award:
2020 Out of Home Silver Pencil
Points:
15.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Innovation in Experiential
Award:
2020 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
UX / UI / User Experience
Award:
2020 Digital Craft Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Art Direction
Award:
2020 Design Silver Pencil
Points:
15.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Utility
Award:
2020 Mobile Silver Pencil
Points:
15.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Cross-Channel UX / UI / Digital / Physical
Award:
2020 Digital Craft Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Craft / Art Direction
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Websites / Utility
Award:
2020 Interactive & Online Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Innovation in Print
Award:
2020 Print Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Physical Items
Award:
2020 Direct Marketing Silver Pencil
Points:
15.0
Client:
Illinois Council Against Handgun Violence
Title:
The Gun Violence History Book
Category:
Physical Product
Award:
2020 IP & Products Silver Pencil
Points:
15.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Experiential / Immersive / Events
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
The Learning Corp
Title:
One Word
Category:
Film / Pharma
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Stunts & Activations
Award:
2020 Social Media Bronze Pencil
Points:
10.0
Client:
Mumbai Police
Title:
The Punishing Signal
Category:
Public Relations
Award:
2020 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Google AI / Canadian Down Syndrome
Title:
Project Understood
Category:
Co-Promotions
Award:
2020 Integrated Bronze Pencil
Points:
10.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Responsive Environments
Award:
2020 Experiential & Immersive Bronze Pencil
Points:
10.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Creative Use of Data / Data Visualization
Award:
2020 Creative Use of Data Bronze Pencil
Points:
10.0
Client:
The Times Of India
Title:
Out and Proud Classified
Category:
Promotional / Print Advertisements
Award:
2020 Design Bronze Pencil
Points:
10.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Non-traditional & Guerrilla Marketing
Award:
2020 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Innovation in Out of Home
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
Illinois Council Against Handgun Violence
Title:
Most Dangerous Street
Category:
Experiential & Installations / Experiential & Immersive
Award:
2020 Out of Home Bronze Pencil
Points:
10.0
Client:
The Big Issue
Title:
Pay It Forward
Category:
Websites / E-Commerce
Award:
2020 Interactive & Online Bronze Pencil
Points:
10.0
