The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Creative Rankings
Fred Levron
Client
Title
Category
Award
Points
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Use of Technology
Points: 50.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Innovation in Integrated Branding
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Use of Technology
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Craft - Cross-Channel UX / UI / Digital / Physical
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Use of Technology
Points: 25.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Integrated Campaign
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Creative Use of Data / Real-Time
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Creative Effectiveness / Single Country or Region
Points: 15.0
The Rape Tax
Agency: Area 23, An FCB Health Network Company / New York + FCB Global / New York
Client: National Organization for Victim Assistance (NOVA)
Category: Direct Marketing
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Events & Experiential
Points: 15.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref
Category: Innovation in Social Media
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Innovation in Experiential
Points: 15.0
Story Sign
Agency: FCB Inferno / London
Client: Huawei
Category: Innovation in Interactive
Points: 15.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Digital & Online / Websites & Mobile
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Creative Use of Data / Targeting
Points: 10.0
Story Sign
Agency: FCB Inferno / London
Client: Huawei
Category: Innovation in Health & Wellness
Points: 10.0
Story Sign
Agency: FCB Inferno / London
Client: Huawei
Category: Digital / Use of Technology
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Brand Voice
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Craft - Mobile UX / UI / User Experience
Points: 10.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref
Category: Craft / Typography
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Non-traditional & Guerrilla Marketing
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Innovation in Interactive
Points: 10.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Utility / E-Commerce
Points: 10.0
Watermarks for Water
Agency: FCB / Chicago + Cutters Studio / New York + Lord + Thomas / Chicago
Client: Getty
Category: Digital & Online / Websites & Mobile
Points: 2.0
LG B&Binge
Agency: FCB / New York + Allied Experiential / New York + LG Electronics / New Jersey
Client: LG Electronics
Category: Events & Competitions
Points: 2.0
TXT 2 HLP
Agency: Area 23, An FCB Health Network Company / New York
Client: NY Presbyterian Hospital
Category: Websites / Utility
Points: 2.0
Toughest Bag
Agency: FCB / Chicago + Lord + Thomas / Chicago + Glad / Oakland
Client: Clorox/Glad
Category: Non-traditional & Guerrilla Marketing
Points: 2.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change the Ref
Category: Craft / Printing / Production
Points: 2.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Online Films & Video / Long Form - Single
Points: 2.0
TXT 2 HLP
Agency: Area 23, An FCB Health Network Company / New York
Client: NY Presbyterian Hospital
Category: Digital / Web & Mobile
Points: 2.0
TXT 2 HLP
Agency: Area 23, An FCB Health Network Company / New York
Client: NY Presbyterian Hospital
Category: Utility
Points: 2.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref
Category: Innovation in Public Relations
Points: 2.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref
Category: Current Event Response
Points: 2.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Out-of-Home / P.O.P. & In-Store - Single
Points: 2.0
Watermarks for Water
Agency: FCB / Chicago + Lord + Thomas / Chicago + Cutters Studio / New York
Client: Getty
Category: Websites / E-Commerce
Points: 2.0
The Rape Tax
Agency: Area 23, An FCB Health Network Company / New York + FCB Global / New York
Client: National Organization for Victim Assistance (NOVA)
Category: User-Generated Campaign
Points: 2.0
The Whopper Detour
Agency: FCB / New York + O Positive / New York
Client: Burger King
Category: Social Engagement / Stunts & Activations
Points: 2.0
Posts Into Letters
Agency: Area 23, An FCB Health Network Company / New York
Client: Change The Ref
Category: Craft / Use of Digital Technology
Points: 2.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Award:
2019 Experiential & Immersive Best of Discipline Pencil
Points:
50.0
Client:
Huawei
Title:
Story Sign
Category:
Digital Product
Award:
2019 Intellectual Property Best of Discipline Pencil
Points:
50.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Integrated Branding
Award:
2019 Integrated Gold Pencil
Points:
25.0
Client:
Huawei
Title:
Story Sign
Category:
Digital Product
Award:
2019 Intellectual Property Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Award:
2019 Experiential & Immersive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Craft - Cross-Channel UX / UI / Digital / Physical
Award:
2019 Digital Craft Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Use of Technology
Award:
2019 Mobile Gold Pencil
Points:
25.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Integrated Campaign
Award:
2019 Integrated Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Use of Data / Real-Time
Award:
2019 Creative Use of Data Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Effectiveness / Single Country or Region
Award:
2019 Creative Effectiveness Silver Pencil
Points:
15.0
Client:
Huawei
Title:
Story Sign
Category:
Utility
Award:
2019 Mobile Silver Pencil
Points:
15.0
Client:
National Organization for Victim Assistance (NOVA)
Title:
The Rape Tax
Category:
Direct Marketing
Award:
2019 Health, Wellness & Pharma Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Events & Experiential
Award:
2019 Public Relations Silver Pencil
Points:
15.0
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Innovation in Social Media
Award:
2019 Social Media Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Experiential
Award:
2019 Experiential & Immersive Silver Pencil
Points:
15.0
Client:
Huawei
Title:
Story Sign
Category:
Innovation in Interactive
Award:
2019 Interactive & Online Silver Pencil
Points:
15.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Creative Use of Data / Targeting
Award:
2019 Creative Use of Data Bronze Pencil
Points:
10.0
Client:
Huawei
Title:
Story Sign
Category:
Innovation in Health & Wellness
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Huawei
Title:
Story Sign
Category:
Digital / Use of Technology
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Huawei
Title:
Story Sign
Category:
Products
Award:
2019 Health, Wellness & Pharma Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Brand Voice
Award:
2019 Public Relations Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Craft - Mobile UX / UI / User Experience
Award:
2019 Digital Craft Bronze Pencil
Points:
10.0
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Craft / Typography
Award:
2019 Print & Outdoor Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Innovation in Interactive
Award:
2019 Interactive & Online Bronze Pencil
Points:
10.0
Client:
Huawei
Title:
Story Sign
Category:
Applications
Award:
2019 Mobile Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Utility / E-Commerce
Award:
2019 Mobile Bronze Pencil
Points:
10.0
Client:
Getty
Title:
Watermarks for Water
Category:
Digital & Online / Websites & Mobile
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
LG Electronics
Title:
LG B&Binge
Category:
Events & Competitions
Award:
2019 Experiential & Immersive Merit Award
Points:
2.0
Client:
NY Presbyterian Hospital
Title:
TXT 2 HLP
Category:
Websites / Utility
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
Clorox/Glad
Title:
Toughest Bag
Category:
Non-traditional & Guerrilla Marketing
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Change the Ref
Title:
Posts Into Letters
Category:
Craft / Printing / Production
Award:
2019 Direct Marketing Merit Award
Points:
2.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Online Films & Video / Long Form - Single
Award:
2019 Film Merit Award
Points:
2.0
Client:
NY Presbyterian Hospital
Title:
TXT 2 HLP
Category:
Digital / Web & Mobile
Award:
2019 Health, Wellness & Pharma Merit Award
Points:
2.0
Client:
NY Presbyterian Hospital
Title:
TXT 2 HLP
Category:
Utility
Award:
2019 Mobile Merit Award
Points:
2.0
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Innovation in Public Relations
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Change The Ref
Title:
Posts Into Letters
Category:
Current Event Response
Award:
2019 Public Relations Merit Award
Points:
2.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Out-of-Home / P.O.P. & In-Store - Single
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Getty
Title:
Watermarks for Water
Category:
Websites / E-Commerce
Award:
2019 Interactive & Online Merit Award
Points:
2.0
Client:
National Organization for Victim Assistance (NOVA)
Title:
The Rape Tax
Category:
User-Generated Campaign
Award:
2019 Print & Outdoor Merit Award
Points:
2.0
Client:
Burger King
Title:
The Whopper Detour
Category:
Social Engagement / Stunts & Activations
Award:
2019 Social Media Merit Award
Points:
2.0