The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Creative Rankings
Andrew Keller
Client
Title
Category
Award
Points
MINI Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Integrated Branding Campaign / Integrated Branding
Points: 50.0
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Integrated Branding / Integrated Branding Campaign
Points: 50.0
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: B2B Communications
Points: 45.0
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Billboards & Transit / Series
Points: 45.0
Domino's TiVo
Agency: Crispin Porter + Bogusky / Boulder
Client: Domino's Pizza
Category: Web Sites / E-Commerce
Points: 25.0
Whopper Sacrifice
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King
Category: Branded Applications / Web
Points: 25.0
Four Star Crash Test, Victory Lap, Parallel
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Points: 25.0
Virgin PPV
Agency: Crispin Porter + Bogusky / Miami
Client: Virgin
Category: Non-Broadcast / Non-Broadcast: Cinema
Points: 25.0
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Newspaper / Newspaper Over 600 Lines: Campaign
Points: 25.0
Ride
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Points: 25.0
Match, Boxing Glove, Bee
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Collateral Advertising / Collateral Posters: Campaign
Points: 25.0
Match
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Collateral Advertising / Collateral Posters: Single
Points: 25.0
Oversized Trashcan, Oversized Newspaper, Oversized Telephone
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Outdoor / Outdoor: Campaign
Points: 25.0
Staple Slalom
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Points: 25.0
Auto Trader
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Points: 25.0
Counterfeit DVD
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Non-Broadcast / Single
Points: 25.0
Detail Stickers
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 25.0
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
Counterfeit Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Integrated Branding / Integrated Branding Campaign
Points: 25.0
MINI Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Integrated Branding Campaign / Integrated Branding
Points: 25.0
GTI Banner Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen
Category: Banners - Dynamic / Business to Consumer - Campaign
Points: 25.0
GTI Pre-Tuned Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen
Category: Integrated Branding Campaign
Points: 25.0
BFD Builder and Pizza Tracker
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Domino's
Category: Web Sites / E-Commerce
Points: 25.0
Coke Studio 2023 - Be Who You Are
Agency: VML / Kansas City + ICONOCLAST / Los Angeles + SAUVAGE TV / Santa Cruz + EssenceMediaCom / London + Universal Music Group (UMG) / London
Client: The Coca-Cola Company/Coca-Cola
Category: Original Music / Song
Points: 21.0
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Integrated / Omnichannel Campaign
Points: 21.0
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: B2B Communications
Points: 21.0
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Craft / Art Direction
Points: 21.0
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company
Category: Physical Products & Apparel
Points: 21.0
Whopper Sacrifice
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King
Category: Innovation in Advertising & Marketing / Single
Points: 15.0
Collapse Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King
Category: Banners - Dynamic / Single
Points: 15.0
0-60, SMITTEN, CAR TYPES, CARVE
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Points: 15.0
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King
Category: Online Branded Content / Single
Points: 15.0
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King
Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 15.0
Manual of Motoring
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 15.0
Twelpforce
Agency: Crispin Porter + Bogusky / Boulder
Client: Best Buy
Category: Websites & Microsites / Social Networks/ Community
Points: 15.0
Augmented Reality Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King
Category: Interactive Advertising / Augmented Reality
Points: 15.0
MINI Robot Configurator
Agency: Beam Interactive & Relationship Marketing / Boston
Client: MINI USA
Category: E-Commerce / E-Commerce B2C - Web Sites
Points: 15.0
Sip Not Guzzle
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 15.0
Jump Through the Window
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Newspaper / Newspaper Over 600 Lines: Single
Points: 15.0
Palm Trees, Parking How Sad, Callouts
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Outdoor / Outdoor: Campaign
Points: 15.0
Abridged Book of Motoring
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Points: 15.0
King Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
MOTORmate Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
RoofStudio Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Banners - Fixed Space / Business to Consumer - Campaign
Points: 15.0
Rally Race
Agency: Crispin Porter + Bogusky / Miami
Client: MINI
Category: Banners - Dynamic / Business to Consumer - Single
Points: 15.0
Wonderful World of King Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Integrated Branding / Integrated Branding Campaign
Points: 15.0
Jetta Banner Campaign
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen
Category: Banners - Dynamic / Business to Consumer - Campaign
Points: 15.0
Whopperettes.com
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King
Category: Microsites / Business to Consumer
Points: 15.0
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King
Category: Innovation in Advertising & Marketing / Campaign
Points: 10.0
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King
Category: Integrated Branding / Integrated Branding Campaign
Points: 10.0
Client:
MINI
Title:
MINI Integrated
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Best of Show Pencil
Points:
50.0
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Best of Show Pencil
Points:
50.0
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
B2B Communications
Award:
2025 Design Gold Pencil
Points:
45.0
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Billboards & Transit / Series
Award:
2025 Out of Home Gold Pencil
Points:
45.0
Client:
Domino's Pizza
Title:
Domino's TiVo
Category:
Web Sites / E-Commerce
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
Burger King
Title:
Whopper Sacrifice
Category:
Branded Applications / Web
Award:
2009 Interactive Gold Pencil
Points:
25.0
Client:
MINI
Title:
Four Star Crash Test, Victory Lap, Parallel
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Award:
2004 Advertising Gold Pencil
Points:
25.0
Client:
Virgin
Title:
Virgin PPV
Category:
Non-Broadcast / Non-Broadcast: Cinema
Award:
2005 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Burn the Maps, Put Away The Middle Finger, Sip Not Guzzle, Tricks
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Ride
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Match, Boxing Glove, Bee
Category:
Collateral Advertising / Collateral Posters: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Match
Category:
Collateral Advertising / Collateral Posters: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Oversized Trashcan, Oversized Newspaper, Oversized Telephone
Category:
Outdoor / Outdoor: Campaign
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Staple Slalom
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Auto Trader
Category:
Consumer Magazine / Black and White: Full Page or Spread - Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Counterfeit DVD
Category:
Non-Broadcast / Single
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Detail Stickers
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Gold Pencil
Points:
25.0
Client:
MINI
Title:
Counterfeit Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Interactive Gold Pencil
Points:
25.0
Client:
MINI
Title:
MINI Integrated
Category:
Integrated Branding Campaign / Integrated Branding
Award:
2003 Advertising Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
GTI Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Volkswagen
Title:
GTI Pre-Tuned Integrated
Category:
Integrated Branding Campaign
Award:
2007 Interactive Gold Pencil
Points:
25.0
Client:
Domino's
Title:
BFD Builder and Pizza Tracker
Category:
Web Sites / E-Commerce
Award:
2008 Interactive Gold Pencil
Points:
25.0
Client:
The Coca-Cola Company/Coca-Cola
Title:
Coke Studio 2023 - Be Who You Are
Category:
Original Music / Song
Award:
2024 Music & Sound Craft Silver Pencil
Points:
21.0
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Integrated / Omnichannel Campaign
Award:
2025 Integrated / Omnichannel Silver Pencil
Points:
21.0
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
B2B Communications
Award:
2025 IP & Product Design Silver Pencil
Points:
21.0
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Craft / Art Direction
Award:
2025 Out of Home Silver Pencil
Points:
21.0
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Physical Products & Apparel
Award:
2025 Print & Promotional Silver Pencil
Points:
21.0
Client:
Burger King
Title:
Whopper Sacrifice
Category:
Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Collapse Banner
Category:
Banners - Dynamic / Single
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
MINI
Title:
0-60, SMITTEN, CAR TYPES, CARVE
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopper Virgins
Category:
Online Branded Content / Single
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Flame
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2009 Interactive Silver Pencil
Points:
15.0
Client:
MINI
Title:
Manual of Motoring
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2004 Advertising Silver Pencil
Points:
15.0
Client:
Best Buy
Title:
Twelpforce
Category:
Websites & Microsites / Social Networks/ Community
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Augmented Reality Banner
Category:
Interactive Advertising / Augmented Reality
Award:
2010 Interactive Silver Pencil
Points:
15.0
Client:
MINI USA
Title:
MINI Robot Configurator
Category:
E-Commerce / E-Commerce B2C - Web Sites
Award:
2005 Interactive Silver Pencil
Points:
15.0
Client:
MINI
Title:
Sip Not Guzzle
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Jump Through the Window
Category:
Newspaper / Newspaper Over 600 Lines: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Palm Trees, Parking How Sad, Callouts
Category:
Outdoor / Outdoor: Campaign
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
Abridged Book of Motoring
Category:
Consumer Magazine / Magazine B/W or Color Less Than a Page: Single
Award:
2003 Advertising Silver Pencil
Points:
15.0
Client:
Burger King
Title:
King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
MOTORmate Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2006 Advertising Silver Pencil
Points:
15.0
Client:
MINI
Title:
RoofStudio Campaign
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
MINI
Title:
Rally Race
Category:
Banners - Dynamic / Business to Consumer - Single
Award:
2006 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Wonderful World of King Integrated
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2007 Advertising Silver Pencil
Points:
15.0
Client:
Volkswagen
Title:
Jetta Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Whopperettes.com
Category:
Microsites / Business to Consumer
Award:
2007 Interactive Silver Pencil
Points:
15.0
Client:
Burger King
Title:
Flame
Category:
Innovation in Advertising & Marketing / Campaign
Award:
2009 Advertising Bronze Pencil
Points:
10.0
Client:
Burger King
Title:
Flame
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2009 Advertising Bronze Pencil
Points:
10.0
