The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Rankings
Europe
Client
Title
Category
Award
Points
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Best of Public Relations
Points: 90.00
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: Best of Cultural Driver
Points: 90.00
A Piece of Me
Agency: Dentsu Creative / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + HPB | Het PR Bureau / Amsterdam + Wefilm Creative Agency / Amsterdam
Client: KPN
Category: CMO Pencil
Points: 90.00
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux
Category: Best of Out of Home
Points: 90.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Best of Gaming
Points: 90.00
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Best of Print & Promotional
Points: 90.00
The Move to -15
Agency: Edelman / London
Client: DP World
Category: Sustainable Development Goals
Points: 90.00
Rainbow Wool
Agency: SERVICEPLAN GERMANY / Munich
Client: Schäferei Stücke
Category: Fusion Pencil
Points: 90.00
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Best of Radio & Audio-First
Points: 67.50
Pink Chip
Agency: AKQA / Amsterdam + DEGIRO / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + Thematic / San Francisco
Client: DEGIRO & UN Women NL
Category: Sustainable Development Goals
Points: 67.50
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health
Category: Out of Home / Series
Points: 45.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Games / Gaming
Points: 45.00
Olympic Curry
Agency: DDB Paris / Paris + McDonald's / Paris
Client: McDonald's
Category: Social Post / Single
Points: 45.00
Alcaraz Signs
Agency: DAVID / Madrid + Netflix / Madrid + Morena Films / Madrid + Sistema del Solar / Valencia
Client: Netflix
Category: Stunts & Activations
Points: 45.00
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux
Category: B2B Communications
Points: 45.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Community Building
Points: 45.00
CARS TO WORK
Agency: Publicis Conseil / Paris
Client: RENAULT
Category: Experiential / Customer Experience / CX
Points: 45.00
LONG LASTING RVIEWS
Agency: Publicis Conseil / Paris
Client: DARTY
Category: Experiential / Customer Experience / CX
Points: 45.00
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux
Category: B2B Communications
Points: 45.00
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: B2B Communications
Points: 45.00
Room for Everyone
Agency: McCann Poland / Warsaw + McCann Worldgroup Romania / Bucharest + Mastercard / Warsaw
Client: Mastercard
Category: Direct Marketing for Good
Points: 45.00
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: Content at the Speed of Culture
Points: 45.00
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux
Category: Creative Effectiveness / Publications & Media / Books / News
Points: 45.00
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: Experiential & Installations / Experiential & Immersive
Points: 45.00
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: P.O.P. & In-Store / Series
Points: 45.00
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux
Category: Posters / Series
Points: 45.00
Meet Marina Prieto
Agency: DAVID / Madrid + JCDecaux / Madrid + FAR Media / Madrid + Deseif Films / Madrid
Client: JCDecaux
Category: B2B Communications
Points: 45.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Use of Gaming as a Tool
Points: 45.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Innovation / New Ideas in Gaming
Points: 45.00
The Heart Surgeon’s Cookbook
Agency: Forsman & Bodenfors / Gothenburg
Client: Getinge
Category: B2B Communications
Points: 45.00
Pass It On - European Elections 2024
Agency: &Co. / NoA / Copenhagen
Client: European Parliament
Category: Casting / Real People
Points: 45.00
Never Just A Period
Agency: AMVBBDO / London + Soundtree / London + Framestore / London + Smuggler / London
Client: Essity /Bodyform
Category: Editing / Single
Points: 45.00
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Product Packaging
Points: 45.00
The Everyday Tactician
Agency: McCann / London
Client: Microsoft / XBOX
Category: Integrated / Omnichannel Campaign
Points: 45.00
Pub Museums
Agency: LePub / Milan + Publicis / Dublin
Client: Heineken
Category: Experiential / In-person
Points: 45.00
Daisy vs Scammers
Agency: VCCP / London + faith / London + Girl&Bear
Client: Virgin Media O2
Category: Branded AI / Campaign
Points: 45.00
Impulse
Agency: Cheil Spain / Madrid + Samsung Spain / Madrid + Somos 5 / madrid
Client: Samsung Spain
Category: Innovation in AI
Points: 45.00
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Audio
Points: 33.75
Pink Chip
Agency: AKQA / Amsterdam + DEGIRO / Amsterdam + Amp.Amsterdam // The Sonic Branding Company / Amsterdam + Thematic / San Francisco
Client: DEGIRO & UN Women NL
Category: Creative Effectiveness / Banking / Financial Services / Insurance / Investment
Points: 33.75
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Custom Content
Points: 33.75
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Innovation / New Ideas in Pharma
Points: 33.75
Magnetic Stories
Agency: Area 23, an IPG Health Company / New York + Bro Cinema / Lisbon + Sonido / Lisbon + Ars Thanea / Warsaw
Client: Siemens Healthineers
Category: Experiential Radio & Audio
Points: 33.75
Assume That I Can
Agency: SMALL / New York + Coordown / Rome + Indiana Production / Milan
Client: Coordown
Category: Film & Video
Points: 30.00
Assume That I Can
Agency: SMALL / New York + Coordown / Rome + Indiana Production / Milan
Client: Coordown
Category: Social Media
Points: 30.00
LEGO Tuxedo Cat Launch
Agency: Our LEGO Agency / Singapore + Our LEGO Agency / Billund
Client: The LEGO Group
Category: Social Post / Single Platform Series
Points: 22.50
A Life in Sound
Agency: Uncommon Creative Studio / London + SiriusXM / New York
Client: SiriusXM
Category: Use of Licensed Music
Points: 22.50
When You’ve Done Enough - Evil’d Enough
Agency: Mother / London + O Positive / Santa Monica + EssenceMediacom + Uber Eats / London
Client: Uber/Uber Eats
Category: Casting / Actor
Points: 22.50
PRICE PACKS
Agency: SERVICEPLAN GERMANY / Munich
Client: PENNY
Category: Packaging / Mass-market
Points: 21.00
855-HOW-TO-QUIT-(OPIOIDS)
Agency: SERVICEPLAN GERMANY / Munich
Client: Anzen Health
Category: Design for Good
Points: 21.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Best of Public Relations
Award:
2025 Public Relations Best of Discipline Pencil
Points:
90.00
Client:
Heineken
Title:
Pub Museums
Category:
Best of Cultural Driver
Award:
2025 Cultural Driver Best of Discipline Pencil
Points:
90.00
Client:
KPN
Title:
A Piece of Me
Category:
CMO Pencil
Award:
2025 CMO Pencil CMO Pencil
Points:
90.00
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
Best of Out of Home
Award:
2025 Out of Home Best of Discipline Pencil
Points:
90.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Best of Gaming
Award:
2025 Gaming Best of Discipline Pencil
Points:
90.00
Client:
PENNY
Title:
PRICE PACKS
Category:
Best of Print & Promotional
Award:
2025 Print & Promotional Best of Discipline Pencil
Points:
90.00
Client:
DP World
Title:
The Move to -15
Category:
Sustainable Development Goals
Award:
2025 Sustainable Development Goals Pencil SDG Pencil
Points:
90.00
Client:
Schäferei Stücke
Title:
Rainbow Wool
Category:
Fusion Pencil
Award:
2025 Fusion Pencil Fusion Pencil
Points:
90.00
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Best of Radio & Audio-First
Award:
2025 Radio & Audio-First Best of Discipline Pencil
Points:
67.50
Client:
DEGIRO & UN Women NL
Title:
Pink Chip
Category:
Sustainable Development Goals
Award:
2025 Sustainable Development Goals Pencil SDG Pencil
Points:
67.50
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Out of Home / Series
Award:
2025 Design Gold Pencil
Points:
45.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Games / Gaming
Award:
2025 Branded Entertainment Gold Pencil
Points:
45.00
Client:
McDonald's
Title:
Olympic Curry
Category:
Social Post / Single
Award:
2025 Social Media Gold Pencil
Points:
45.00
Client:
Netflix
Title:
Alcaraz Signs
Category:
Stunts & Activations
Award:
2025 Social Media Gold Pencil
Points:
45.00
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
B2B Communications
Award:
2025 Public Relations Gold Pencil
Points:
45.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Community Building
Award:
2025 Public Relations Gold Pencil
Points:
45.00
Client:
RENAULT
Title:
CARS TO WORK
Category:
Experiential / Customer Experience / CX
Award:
2025 Direct Marketing Gold Pencil
Points:
45.00
Client:
DARTY
Title:
LONG LASTING RVIEWS
Category:
Experiential / Customer Experience / CX
Award:
2025 Direct Marketing Gold Pencil
Points:
45.00
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
B2B Communications
Award:
2025 Direct Marketing Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
Room for Everyone
Category:
B2B Communications
Award:
2025 Direct Marketing Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
Room for Everyone
Category:
Direct Marketing for Good
Award:
2025 Direct Marketing Gold Pencil
Points:
45.00
Client:
Heineken
Title:
Pub Museums
Category:
Content at the Speed of Culture
Award:
2025 Cultural Driver Gold Pencil
Points:
45.00
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
Creative Effectiveness / Publications & Media / Books / News
Award:
2025 Creative Effectiveness Gold Pencil
Points:
45.00
Client:
Heineken
Title:
Pub Museums
Category:
Experiential & Installations / Experiential & Immersive
Award:
2025 Out of Home Gold Pencil
Points:
45.00
Client:
PENNY
Title:
PRICE PACKS
Category:
P.O.P. & In-Store / Series
Award:
2025 Out of Home Gold Pencil
Points:
45.00
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
Posters / Series
Award:
2025 Out of Home Gold Pencil
Points:
45.00
Client:
JCDecaux
Title:
Meet Marina Prieto
Category:
B2B Communications
Award:
2025 Out of Home Gold Pencil
Points:
45.00
Client:
Netflix
Title:
You're Not Ready
Category:
Sound Mixing
Award:
2025 Music & Sound Craft Gold Pencil
Points:
45.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Use of Gaming as a Tool
Award:
2025 Gaming Gold Pencil
Points:
45.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Innovation / New Ideas in Gaming
Award:
2025 Gaming Gold Pencil
Points:
45.00
Client:
Getinge
Title:
The Heart Surgeon’s Cookbook
Category:
B2B Communications
Award:
2025 Pharma Gold Pencil
Points:
45.00
Client:
European Parliament
Title:
Pass It On - European Elections 2024
Category:
Casting / Real People
Award:
2025 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
Essity /Bodyform
Title:
Never Just A Period
Category:
Editing / Single
Award:
2025 Moving Image Craft & Production Gold Pencil
Points:
45.00
Client:
PENNY
Title:
PRICE PACKS
Category:
Product Packaging
Award:
2025 Print & Promotional Gold Pencil
Points:
45.00
Client:
Microsoft / XBOX
Title:
The Everyday Tactician
Category:
Integrated / Omnichannel Campaign
Award:
2025 Integrated / Omnichannel Gold Pencil
Points:
45.00
Client:
Heineken
Title:
Pub Museums
Category:
Experiential / In-person
Award:
2025 Creative Use of Technology Gold Pencil
Points:
45.00
Client:
Virgin Media O2
Title:
Daisy vs Scammers
Category:
Branded AI / Campaign
Award:
2025 Creative Use of AI Gold Pencil
Points:
45.00
Client:
Samsung Spain
Title:
Impulse
Category:
Innovation in AI
Award:
2025 Creative Use of AI Gold Pencil
Points:
45.00
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Audio
Award:
2025 Branded Entertainment Gold Pencil
Points:
33.75
Client:
DEGIRO & UN Women NL
Title:
Pink Chip
Category:
Creative Effectiveness / Banking / Financial Services / Insurance / Investment
Award:
2025 Creative Effectiveness Gold Pencil
Points:
33.75
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Custom Content
Award:
2025 Music & Sound Craft Gold Pencil
Points:
33.75
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Innovation / New Ideas in Pharma
Award:
2025 Pharma Gold Pencil
Points:
33.75
Client:
Siemens Healthineers
Title:
Magnetic Stories
Category:
Experiential Radio & Audio
Award:
2025 Radio & Audio-First Gold Pencil
Points:
33.75
Client:
Coordown
Title:
Assume That I Can
Category:
Film & Video
Award:
2025 Health & Wellness Gold Pencil
Points:
30.00
Client:
Coordown
Title:
Assume That I Can
Category:
Social Media
Award:
2025 Health & Wellness Gold Pencil
Points:
30.00
Client:
The LEGO Group
Title:
LEGO Tuxedo Cat Launch
Category:
Social Post / Single Platform Series
Award:
2025 Social Media Gold Pencil
Points:
22.50
Client:
SiriusXM
Title:
A Life in Sound
Category:
Use of Licensed Music
Award:
2025 Music & Sound Craft Gold Pencil
Points:
22.50
Client:
Uber/Uber Eats
Title:
When You’ve Done Enough - Evil’d Enough
Category:
Casting / Actor
Award:
2025 Moving Image Craft & Production Gold Pencil
Points:
22.50
Client:
PENNY
Title:
PRICE PACKS
Category:
Packaging / Mass-market
Award:
2025 Design Silver Pencil
Points:
21.00
Client:
Anzen Health
Title:
855-HOW-TO-QUIT-(OPIOIDS)
Category:
Design for Good
Award:
2025 Design Silver Pencil
Points:
21.00
