The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
DAS
Client
Title
Category
Award
Points
Respond2Racism—First-Responder Twitter Bot
Agency: Goodby Silverstein & Partners / San Francisco
Client: Goodby Silverstein & Partners
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Cheetos® Bon Appé-Cheetos® Cookbook
Agency: The Marketing Arm / Dallas + Ketchum / New York + OMD / New York + VaynerMedia / New York
Client: Frito-Lay North America - Cheetos Brand
Category: Promotional Items / Booklets / Books / Brochures
Points: 3.00
#WindowsOfHope
Agency: Goodby Silverstein & Partners / San Francisco
Client: HP
Category: Posters / Series
Points: 3.00
It Wasn't Me
Agency: Goodby Silverstein & Partners / San Francisco
Client: Cheetos
Category: Craft / Use of Technology
Points: 3.00
The Greatest Gift
Agency: Goodby Silverstein & Partners / San Francisco
Client: Xfinity
Category: Casting
Points: 3.00
Not a Gun
Agency: Goodby Silverstein & Partners / San Francisco
Client: Courageous Conversation Global Foundation
Category: Integrated Branding Campaign
Points: 3.00
Life Below Water
Agency: Goodby Silverstein & Partners / San Francisco
Client: Google / United Nations / Tribeca Enterprises
Category: Online Films & Video / Long Form - Single
Points: 3.00
Not a Gun
Agency: Goodby Silverstein & Partners / San Francisco
Client: Courageous Conversation Global Foundation
Category: Online Films & Video / Long Form - Single
Points: 3.00
BOOK A TRIP
Agency: Dieste, Inc. / Dallas
Client: THE WILD DETECTIVES
Category: Digital & Online / Ecommerce
Points: 3.00
#WindowsOfHope
Agency: Goodby Silverstein & Partners / San Francisco
Client: HP
Category: Promotional / Posters - Series
Points: 3.00
Client:
Goodby Silverstein & Partners
Title:
Respond2Racism—First-Responder Twitter Bot
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Frito-Lay North America - Cheetos Brand
Title:
Cheetos® Bon Appé-Cheetos® Cookbook
Category:
Promotional Items / Booklets / Books / Brochures
Award:
2021 Print Merit Award
Points:
3.00
Client:
HP
Title:
#WindowsOfHope
Category:
Posters / Series
Award:
2021 Print Merit Award
Points:
3.00
Client:
Cheetos
Title:
It Wasn't Me
Category:
Craft / Use of Technology
Award:
2021 Mobile Merit Award
Points:
3.00
Client:
Xfinity
Title:
The Greatest Gift
Category:
Casting
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Courageous Conversation Global Foundation
Title:
Not a Gun
Category:
Integrated Branding Campaign
Award:
2021 Integrated Merit Award
Points:
3.00
Client:
Google / United Nations / Tribeca Enterprises
Title:
Life Below Water
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Courageous Conversation Global Foundation
Title:
Not a Gun
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
THE WILD DETECTIVES
Title:
BOOK A TRIP
Category:
Digital & Online / Ecommerce
Award:
2021 Direct Marketing Merit Award
Points:
3.00