The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
DDB Communications Group
Client
Title
Category
Award
Points
Memories
Agency: DDB / Paris + Carnibird / Paris + Leland Music /Big Sync Studio / London
Client: Maille
Category: Craft - Cinematography / Cinematography
Points: 5.0
The Unconventional Oven
Agency: DDB Group / Melbourne
Client: Kidsafe
Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 5.0
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime)
Category: Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Points: 5.0
#nolikesforracism
Agency: DDB / Paris + Les fils de / Paris + Facebook France / Paris
Client: Licra
Category: Non-Profit - Branded Social Post / Branded Social Post
Points: 5.0
Unforgotten Soldiers
Agency: DDB Group New Zealand / Auckland
Client: SKY TV
Category: Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Points: 5.0
Panda
Agency: Alma DDB / Miami
Client: The Clorox Company
Category: Consumer - Collateral / Posters - Single
Points: 5.0
Panda
Agency: Alma DDB / Miami
Client: The Clorox Company
Category: Consumer - Magazine / Full Page or Spread - Single
Points: 5.0
4G4GOOD
Agency: DDB Group / Singapore
Client: StarHub
Category: CSR - Use of Technology / Use of Technology
Points: 5.0
Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client: Harvey Nichols
Category: Craft - Animation / Animation
Points: 5.0
Pier
Agency: adam&eveDDB / London + Academy Films / London + The Mill / London + OMD UK (Media Agency) / London
Client: SSE
Category: Craft - Animation / Animation
Points: 5.0
T.O by Lipton - A Revolution in Flavour
Agency: Tribal Worldwide / London + adam&eveDDB / London + Rogue Films / London + The Mill / London
Client: Unilever
Category: Craft - Cinematography / Cinematography
Points: 5.0
The Visual Sound Logo
Agency: Heye GmbH / Munich
Client: Munich Philharmonic
Category: Consumer - Brand Identity / Logo
Points: 5.0
The man who died the most
Agency: DDB / Paris + Wanda / Paris + THE / Paris
Client: Agence de la Biomedecine - Organ donation
Category: Non-Profit - Cinema Advertising / Cinema Advertising
Points: 5.0
Moments
Agency: DDB Canada / Vancouver
Client: Volkswagen
Category: Consumer - Television / 60 Second - Single
Points: 5.0
Only Ordinary by Name
Agency: adam&eveDDB / London + Starcom Mediavest / London + Somesuch / London + Trim / London
Client: Heineken - John Smith's
Category: Consumer - Television / 60 Second - Single
Points: 5.0
4G4GOOD
Agency: DDB Group / Singapore
Client: StarHub
Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Points: 5.0
Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client: Harvey Nichols
Category: Consumer - Digital / Social Media & Viral Marketing
Points: 5.0
Fargo Woollens
Agency: DDB Group New Zealand / Auckland + Mango Communications / Auckland
Client: SKY TV
Category: Consumer - Print / Dimensional Mailing
Points: 5.0
The Man on the Moon
Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London
Client: John Lewis
Category: Consumer - Experiential Advertising / Augmented Reality
Points: 5.0
Move Update. The Open Source Project
Agency: DDB&tribal / Warsaw
Client: McDonald's Polska
Category: CSR - Branded Gaming & Mobile / Branded Gaming & Mobile
Points: 5.0
Endangered Love
Agency: DDB / New York
Client: WCFF
Category: Non-Profit - Collateral Design - Single or Series / Collateral Design - Single or Series
Points: 5.0
Client:
Maille
Title:
Memories
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Merit Award
Points:
5.0
Client:
Kidsafe
Title:
The Unconventional Oven
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
No somos delito (We are not crime)
Title:
Holograms for Freedom
Category:
Non-Profit - Public Affairs / Politics / Lobbying / Public Affairs / Politics / Lobbying
Award:
2016 Public Relations Merit Award
Points:
5.0
Client:
Licra
Title:
#nolikesforracism
Category:
Non-Profit - Branded Social Post / Branded Social Post
Award:
2016 Social Media Merit Award
Points:
5.0
Client:
SKY TV
Title:
Unforgotten Soldiers
Category:
Consumer - Ambient Media (Indoor & Outdoor) / Outdoor Installations & Ambient - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
The Clorox Company
Title:
Panda
Category:
Consumer - Collateral / Posters - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
The Clorox Company
Title:
Panda
Category:
Consumer - Magazine / Full Page or Spread - Single
Award:
2016 Print & Outdoor Merit Award
Points:
5.0
Client:
StarHub
Title:
4G4GOOD
Category:
CSR - Use of Technology / Use of Technology
Award:
2016 Mobile Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Craft - Animation / Animation
Award:
2016 Film Merit Award
Points:
5.0
Client:
SSE
Title:
Pier
Category:
Craft - Animation / Animation
Award:
2016 Film Merit Award
Points:
5.0
Client:
Unilever
Title:
T.O by Lipton - A Revolution in Flavour
Category:
Craft - Cinematography / Cinematography
Award:
2016 Film Merit Award
Points:
5.0
Client:
Munich Philharmonic
Title:
The Visual Sound Logo
Category:
Consumer - Brand Identity / Logo
Award:
2016 Design Merit Award
Points:
5.0
Client:
Agence de la Biomedecine - Organ donation
Title:
The man who died the most
Category:
Non-Profit - Cinema Advertising / Cinema Advertising
Award:
2016 Film Merit Award
Points:
5.0
Client:
Volkswagen
Title:
Moments
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
Heineken - John Smith's
Title:
Only Ordinary by Name
Category:
Consumer - Television / 60 Second - Single
Award:
2016 Film Merit Award
Points:
5.0
Client:
StarHub
Title:
4G4GOOD
Category:
CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Award:
2016 Direct Merit Award
Points:
5.0
Client:
Harvey Nichols
Title:
Shoplifters
Category:
Consumer - Digital / Social Media & Viral Marketing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
SKY TV
Title:
Fargo Woollens
Category:
Consumer - Print / Dimensional Mailing
Award:
2016 Direct Merit Award
Points:
5.0
Client:
John Lewis
Title:
The Man on the Moon
Category:
Consumer - Experiential Advertising / Augmented Reality
Award:
2016 Cross-Platform Merit Award
Points:
5.0
Client:
McDonald's Polska
Title:
Move Update. The Open Source Project
Category:
CSR - Branded Gaming & Mobile / Branded Gaming & Mobile
Award:
2016 Branded Entertainment Merit Award
Points:
5.0