The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
DDB Communications Group
Client
Title
Category
Award
Points
Romance
Agency: adam&eveDDB / London + Outsider / London + The Mill / London
Client: Skittles
Category: Television / Short Form - Single
Points: 2.0
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite
Category: Physical Product
Points: 2.0
2:45 without breathing
Agency: DDB WORLDWIDE COLOMBIA / BOGOTA + AKIRA / BOGOTA
Client: BBVA Colombia
Category: Print / Flat & Dimensional
Points: 2.0
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite
Category: Print / Flat & Dimensional
Points: 2.0
LLORENTE - The Unframed Story
Agency: DDB WORLDWIDE COLOMBIA / BOGOTA
Client: CANON COLOMBIA
Category: Ambient Media / P.O.P. & In-Store - Single
Points: 2.0
Fight for Territory
Agency: DDB Group New Zealand / Auckland
Client: Lion
Category: Ambient Media / Billboards & Transit - Campaign
Points: 2.0
The right vegetables
Agency: Romance / Paris
Client: Intermarché
Category: Ambient Media / Billboards & Transit - Campaign
Points: 2.0
Crash Test
Agency: DDB, / Paris + Stink Digital / Paris + Studio5 / Paris
Client: Sécurité Routière
Category: Digital / Social Media & Viral Marketing - Single
Points: 2.0
Search
Agency: We Are Unlimited / Chicago + DDB, New York / New York
Client: McDonald's Corporation
Category: Digital / Social Media & Viral Marketing - Campaign
Points: 2.0
More Than A Game
Agency: adam&eveDDB / London + Smuggler / London + The Mill / London + Factory / London
Client: FIFA
Category: Innovation in Branded Entertainment
Points: 2.0
The Parking
Agency: Romance / Paris + Wanda / Paris + THE / Paris
Client: World of Tank
Category: Television / Short Form - Single
Points: 2.0
Every Parent's Worst Nightmare
Agency: adam&eveDDB / London
Client: Red Cross
Category: Television / Long Form - Single
Points: 2.0
Armoured Truck
Agency: DDB Group New Zealand / Auckland
Client: Lotto New Zealand
Category: Television / Long Form - Single
Points: 2.0
The Button
Agency: adam&eveDDB / London + Factory / London
Client: Volkswagen
Category: Television / Long Form - Single
Points: 2.0
Following
Agency: MJZ / LA + DDB / Chicago + Moving Picture Company / International
Client: State Farm
Category: Television / Long Form - Single
Points: 2.0
Armoured Truck
Agency: DDB Group New Zealand / Auckland
Client: Lotto New Zealand
Category: Cinema Advertising
Points: 2.0
The Button
Agency: adam&eveDDB / London + Factory / London
Client: Volkswagen
Category: Online Films & Video / Long Form - Single
Points: 2.0
SMOOOTH
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm
Client: Klarna
Category: Craft / Art Direction - Single or Series
Points: 2.0
Moz the Monster
Agency: adam&eveDDB / London
Client: John Lewis
Category: Integrated Branding
Points: 2.0
SMOOOTH
Agency: NORD DDB / Stockholm + DDB House Agency / Stockholm
Client: Klarna
Category: Integrated Branding
Points: 2.0
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite
Category: Brand Transformation
Points: 2.0
More Than A Game
Agency: adam&eveDDB / London
Client: FIFA
Category: Brand Transformation
Points: 2.0
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro
Category: Craft / Writing - Campaign
Points: 2.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Innovation in Cross-Platform / Experiential
Points: 2.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Innovation in Cross-Platform / Integrated Branding
Points: 2.0
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft
Category: Digital Design
Points: 2.0
The Parking
Agency: Romance / Paris + Wanda / Paris + THE / Paris
Client: World of Tank
Category: Under 100K Budget
Points: 2.0
In the world of Play-Doh
Agency: DDB, / Paris
Client: Hasbro
Category: Craft / Illustration - Single or Series
Points: 2.0
Footshake
Agency: ALMA DDB. / Miami, FL
Client: Angel Bins
Category: Craft / Photography - Single or Series
Points: 2.0
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft
Category: Websites
Points: 2.0
Re:scam
Agency: DDB Group New Zealand / Auckland
Client: Netsafe
Category: Websites / Utility
Points: 2.0
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro
Category: Craft / Writing
Points: 2.0
Snack Time
Agency: DDB Canada / Vancouver
Client: Milk West
Category: Online / Short Form - Campaign
Points: 2.0
Re:scam
Agency: DDB Group New Zealand / Auckland
Client: Netsafe
Category: Innovation in Branded Entertainment
Points: 2.0
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft
Category: Craft / Interface Design
Points: 2.0
Hiding Kids
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG
Category: Craft / Photography - Single or Campaign
Points: 2.0
The world’s first public search engine for parking spots
Agency: Heye GmbH / Munich + Mediaplus / Munich
Client: BMW AG
Category: Innovation in Print & Outdoor / Ambient Media
Points: 2.0
Darwin
Agency: DDB Group New Zealand / Auckland
Client: Autism New Zealand
Category: Broadcast / Any Length - Single
Points: 2.0
Mozart
Agency: DDB Group New Zealand / Auckland
Client: Autism New Zealand
Category: Broadcast / Any Length - Single
Points: 2.0
Austism Shaped History
Agency: DDB Group New Zealand / Auckland
Client: Autism New Zealand
Category: Broadcast / Any Length - Campaign
Points: 2.0
More Than A Game
Agency: adam&eveDDB / London
Client: FIFA
Category: Social Engagement / User-Generated Content
Points: 2.0
KISS THE KREMLIN
Agency: DM9 DDB / SÃO PAULO
Client: Ssex Bbox
Category: Social Engagement / User-Generated Content
Points: 2.0
More Than A Game
Agency: adam&eveDDB / London
Client: FIFA
Category: Innovation in Social Media
Points: 2.0
HeShe
Agency: DDB South Africa / Bryanston
Client: Commission for Gender Equality
Category: Craft / Photography - Single or Campaign
Points: 2.0
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite
Category: Integrated Campaign
Points: 2.0
Search
Agency: We Are Unlimited / Chicago + DDB / New York
Client: McDonald's Corporation
Category: Integrated Campaign
Points: 2.0
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery
Category: Integrated Campaign
Points: 2.0
Following
Agency: DDB / Chicago + MJZ / Los Angeles + MPC / New York
Client: State Farm
Category: Craft - Direction / Single
Points: 2.0
Shut up death
Agency: DDB, / Paris + Frenzy / Paris + Antfood / Paris + THE / Paris
Client: Doctors of the World
Category: Craft - Direction / Single
Points: 2.0
End Embarrassment
Agency: Interbrand Japan / Tokyo
Client: Matsumoto Kiyoshi Holdings
Category: Packaging
Points: 2.0
Client:
Skittles
Title:
Romance
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Marmite
Title:
The Gene Project
Category:
Physical Product
Award:
2018 Intellectual Property Merit Award
Points:
2.0
Client:
BBVA Colombia
Title:
2:45 without breathing
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Marmite
Title:
The Gene Project
Category:
Print / Flat & Dimensional
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
CANON COLOMBIA
Title:
LLORENTE - The Unframed Story
Category:
Ambient Media / P.O.P. & In-Store - Single
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Lion
Title:
Fight for Territory
Category:
Ambient Media / Billboards & Transit - Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Intermarché
Title:
The right vegetables
Category:
Ambient Media / Billboards & Transit - Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
Sécurité Routière
Title:
Crash Test
Category:
Digital / Social Media & Viral Marketing - Single
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
McDonald's Corporation
Title:
Search
Category:
Digital / Social Media & Viral Marketing - Campaign
Award:
2018 Direct Marketing Merit Award
Points:
2.0
Client:
FIFA
Title:
More Than A Game
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
World of Tank
Title:
The Parking
Category:
Television / Short Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Red Cross
Title:
Every Parent's Worst Nightmare
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Lotto New Zealand
Title:
Armoured Truck
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Volkswagen
Title:
The Button
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
State Farm
Title:
Following
Category:
Television / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Lotto New Zealand
Title:
Armoured Truck
Category:
Cinema Advertising
Award:
2018 Film Merit Award
Points:
2.0
Client:
Volkswagen
Title:
The Button
Category:
Online Films & Video / Long Form - Single
Award:
2018 Film Merit Award
Points:
2.0
Client:
Klarna
Title:
SMOOOTH
Category:
Craft / Art Direction - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
John Lewis
Title:
Moz the Monster
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Klarna
Title:
SMOOOTH
Category:
Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Marmite
Title:
The Gene Project
Category:
Brand Transformation
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
FIFA
Title:
More Than A Game
Category:
Brand Transformation
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Writing - Campaign
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Cross-Platform / Experiential
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Innovation in Cross-Platform / Integrated Branding
Award:
2018 Cross-Platform Merit Award
Points:
2.0
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Digital Design
Award:
2018 Design Merit Award
Points:
2.0
Client:
World of Tank
Title:
The Parking
Category:
Under 100K Budget
Award:
2018 Film Merit Award
Points:
2.0
Client:
Hasbro
Title:
In the world of Play-Doh
Category:
Craft / Illustration - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
Angel Bins
Title:
Footshake
Category:
Craft / Photography - Single or Series
Award:
2018 Design Merit Award
Points:
2.0
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Websites
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Netsafe
Title:
Re:scam
Category:
Websites / Utility
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Hasbro
Title:
Emerging species
Category:
Craft / Writing
Award:
2018 Interactive Merit Award
Points:
2.0
Client:
Milk West
Title:
Snack Time
Category:
Online / Short Form - Campaign
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Netsafe
Title:
Re:scam
Category:
Innovation in Branded Entertainment
Award:
2018 Branded Entertainment Merit Award
Points:
2.0
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Craft / Interface Design
Award:
2018 UX / UI Merit Award
Points:
2.0
Client:
Volkswagen AG
Title:
Hiding Kids
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
BMW AG
Title:
The world’s first public search engine for parking spots
Category:
Innovation in Print & Outdoor / Ambient Media
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Autism New Zealand
Title:
Darwin
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Autism New Zealand
Title:
Mozart
Category:
Broadcast / Any Length - Single
Award:
2018 Radio Merit Award
Points:
2.0
Client:
Autism New Zealand
Title:
Austism Shaped History
Category:
Broadcast / Any Length - Campaign
Award:
2018 Radio Merit Award
Points:
2.0
Client:
FIFA
Title:
More Than A Game
Category:
Social Engagement / User-Generated Content
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Ssex Bbox
Title:
KISS THE KREMLIN
Category:
Social Engagement / User-Generated Content
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
FIFA
Title:
More Than A Game
Category:
Innovation in Social Media
Award:
2018 Social Media Merit Award
Points:
2.0
Client:
Commission for Gender Equality
Title:
HeShe
Category:
Craft / Photography - Single or Campaign
Award:
2018 Print & Outdoor Merit Award
Points:
2.0
Client:
Marmite
Title:
The Gene Project
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
McDonald's Corporation
Title:
Search
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow case study
Category:
Integrated Campaign
Award:
2018 Public Relations Merit Award
Points:
2.0
Client:
State Farm
Title:
Following
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Doctors of the World
Title:
Shut up death
Category:
Craft - Direction / Single
Award:
2018 Moving Image Craft Merit Award
Points:
2.0
Client:
Matsumoto Kiyoshi Holdings
Title:
End Embarrassment
Category:
Packaging
Award:
2018 Health, Wellness & Pharma Merit Award
Points:
2.0
