The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
DENTSU
Client
Title
Category
Award
Points
Second Life Toys
Agency: DENTSU INC. / Tokyo + Cliver Inc. / Tokyo + Taki Corporation / Tokyo + Dentsu Public Relations / Tokyo
Client: Green Ribbon Project Committee
Category: Promotional / Promotional Items - Single or Series
Points: 5.0
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Craft / Illustration - Single or Series
Points: 5.0
Little Future –Possibility of generative medicine-
Agency: JiroMiharu / Tokyo + monopo.inc / Tokyo + AOI Pro. Inc. / Tokyo
Client: Takebe Lab
Category: Craft / Illustration - Single or Series
Points: 5.0
Rolling Eggs
Agency: Creative Power Unit / Tokyo
Client: Shiga Art School
Category: Craft / Art Direction - Single or Series
Points: 5.0
Get Back, Tohoku.
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Craft / Art Direction - Single or Series
Points: 5.0
NEW STRUCTURE
Agency: DENTSU INC. / Tokyo
Client: Dentsu Inc. and Ministry of Education of The People's Republic of China
Category: Craft / Art Direction - Single or Series
Points: 5.0
ONWARD Stitched Sign Project
Agency: DENTSU INC. / Tokyo + bluecolor inc. / Tokyo
Client: ONWARD KASHIYAMA Co.,Ltd.
Category: Immersive / Environmental / Wayfinding
Points: 5.0
Unexpected Courts
Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client: Akzo Nobel
Category: Immersive / Environmental / Outdoor Spaces
Points: 5.0
DALI-NOH: Dali back from the beyond
Agency: DENTSU INC. / Tokyo + Dentsu Live Inc. / Tokyo + Rhizomatiks / Tokyo + DAISHIN SEIKI / Saitama
Client: Salvador Dali exhibition
Category: Immersive / Environmental / Indoor Spaces
Points: 5.0
DONATE 4 BIRDS | THE NEW ECOSYSTEM
Agency: BIRDMAN INC. / Tokyo + DLX INC. / Tokyo + DENTSU INC. / Tokyo
Client: CONSERVATION INTERNATIONAL JAPAN
Category: Digital / Website Design
Points: 5.0
ONWARD Stitched Sign Project
Agency: DENTSU INC. / Tokyo + bluecolor inc. / Tokyo
Client: ONWARD KASHIYAMA Co.,Ltd.
Category: Branding / Identity System
Points: 5.0
Life is electric
Agency: DENTSU INC. / Tokyo
Client: Panasonic Corporation
Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 5.0
PICTURE BOOK WITHOUT PICTURES
Agency: BEIJING DENTSU ADVERTISING CO.,LTD. / BEIJING + DENTSU INC. / TOKYO
Client: FUJIFILM
Category: Promotional / Booklets, Brochures, & Product Catalogues
Points: 5.0
Rolling Eggs
Agency: Creative Power Unit / Tokyo
Client: Shiga Art School
Category: Promotional / Posters - Series
Points: 5.0
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Agency: DENTSU INC. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY
Category: Promotional / Posters - Series
Points: 5.0
“Mist-ery" Train / Sea Train
Agency: DENTSU INC. / Tokyo + DENTSU MEITETSU COMMNICATIONS INC. / Nagoya
Client: Willer Trains
Category: Promotional / Posters - Series
Points: 5.0
Unexpected Courts
Agency: NBS / Rio de Janeiro + Pixel / Rio de Janeiro + Beat / Rio de Janeiro
Client: Akzo Nobel
Category: Branding / Brand Installations
Points: 5.0
An Experiment of the Imagination
Agency: DENTSU INC. / Tokyo + TAKI CORPORATION / Tokyo + SEIBIDO / Tokyo + dede / Tokyo
Client: Nikkei Inc.
Category: Branding / Collateral Item - Single
Points: 5.0
TAKE PHYSICAL CONDITIONING GYM
Agency: DENTSU INC. / Tokyo
Client: TAKE PHYSICAL CONDITIONING
Category: Branding / Identity System
Points: 5.0
Client:
Green Ribbon Project Committee
Title:
Second Life Toys
Category:
Promotional / Promotional Items - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Category:
Craft / Illustration - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Takebe Lab
Title:
Little Future –Possibility of generative medicine-
Category:
Craft / Illustration - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
Get Back, Tohoku.
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Dentsu Inc. and Ministry of Education of The People's Republic of China
Title:
NEW STRUCTURE
Category:
Craft / Art Direction - Single or Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
ONWARD KASHIYAMA Co.,Ltd.
Title:
ONWARD Stitched Sign Project
Category:
Immersive / Environmental / Wayfinding
Award:
2017 Design Merit Award
Points:
5.0
Client:
Akzo Nobel
Title:
Unexpected Courts
Category:
Immersive / Environmental / Outdoor Spaces
Award:
2017 Design Merit Award
Points:
5.0
Client:
Salvador Dali exhibition
Title:
DALI-NOH: Dali back from the beyond
Category:
Immersive / Environmental / Indoor Spaces
Award:
2017 Design Merit Award
Points:
5.0
Client:
CONSERVATION INTERNATIONAL JAPAN
Title:
DONATE 4 BIRDS | THE NEW ECOSYSTEM
Category:
Digital / Website Design
Award:
2017 Design Merit Award
Points:
5.0
Client:
ONWARD KASHIYAMA Co.,Ltd.
Title:
ONWARD Stitched Sign Project
Category:
Branding / Identity System
Award:
2017 Design Merit Award
Points:
5.0
Client:
Panasonic Corporation
Title:
Life is electric
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2017 Design Merit Award
Points:
5.0
Client:
FUJIFILM
Title:
PICTURE BOOK WITHOUT PICTURES
Category:
Promotional / Booklets, Brochures, & Product Catalogues
Award:
2017 Design Merit Award
Points:
5.0
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
EAST JAPAN RAILWAY COMPANY
Title:
SLOW TRAIN, SLOW LIFE. "Get Back, Tohoku."
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Willer Trains
Title:
“Mist-ery" Train / Sea Train
Category:
Promotional / Posters - Series
Award:
2017 Design Merit Award
Points:
5.0
Client:
Akzo Nobel
Title:
Unexpected Courts
Category:
Branding / Brand Installations
Award:
2017 Design Merit Award
Points:
5.0
Client:
Nikkei Inc.
Title:
An Experiment of the Imagination
Category:
Branding / Collateral Item - Single
Award:
2017 Design Merit Award
Points:
5.0