The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
DENTSU
Client
Title
Category
Award
Points
Beats - Tempo
Agency: Beats Electronics + Firstborn
Client: Beats Electronics
Category: Digital Design
Points: 3.00
BORN FROM WRC GR YARIS
Agency: Dentsu Inc. / Tokyo + ADBRAIN / Tokyo + PICT INC. / Tokyo
Client: Toyota Motor Corporation
Category: Craft / Photography
Points: 3.00
Swintopia
Agency: Isobar / Melbourne + Swinburne University of Technology / Melbourne
Client: Swinburne University of Technology
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Proud Parent
Agency: OREO + 360i / New York
Client: Mondelēz International, Inc.
Category: Long Form Video / Single
Points: 3.00
Chefbot
Agency: Kroger + 360i / New York
Client: Kroger
Category: Social Channel / Single Platform
Points: 3.00
Adobe x Keith Haring
Agency: dentsu ACHTUNG! / Amserdam + Bakehouse / Moscow
Client: Adobe
Category: User-Generated Content
Points: 3.00
Adobe x Keith Haring
Agency: dentsu ACHTUNG! / Amserdam + Adobe + Bakehouse / Moscow
Client: Adobe
Category: Animation / Single
Points: 3.00
Adobe x Keith Haring
Agency: dentsu ACHTUNG! / Amserdam + Bakehouse / Moscow
Client: Adobe
Category: Craft / Art Direction
Points: 3.00
Colors of the World
Agency: Crayola + dentsumcgarrybowen / New York
Client: Crayola
Category: Cultural Driver
Points: 3.00
Proud Parent
Agency: OREO + 360i / New York
Client: Mondelēz International, Inc.
Category: Online-only Video / Single
Points: 3.00
It's Hard To Read
Agency: dentsumcgarrybowen / Montreal + dentsumcgarrybowen / Toronto
Client: Dyslexia Canada
Category: Broadcast / Series
Points: 3.00
TUNA SCOPE 2020
Agency: Dentsu Inc. / Tokyo
Client: Kura Sushi, Inc.
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Biti's Hunter Arising Dragon
Agency: Dentsu Redder Vietnam
Client: Biti's Hunter
Category: Craft / Art Direction
Points: 3.00
Reese's Halloween Door
Agency: The Hershey Company + dentsumcgarrybowen / New York
Client: Reese's
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Panda Teleportation via Newspaper
Agency: Dentsu Inc. / Tokyo + Plug Ltd. / Tokyo + foton / Tokyo
Client: Chunichi Shimbun Co., Ltd. / TOKYO SHIMBUN
Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Client:
Beats Electronics
Title:
Beats - Tempo
Category:
Digital Design
Award:
2021 Design Merit Award
Points:
3.00
Client:
Toyota Motor Corporation
Title:
BORN FROM WRC GR YARIS
Category:
Craft / Photography
Award:
2021 Design Merit Award
Points:
3.00
Client:
Swinburne University of Technology
Title:
Swintopia
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Design Merit Award
Points:
3.00
Client:
Mondelēz International, Inc.
Title:
Proud Parent
Category:
Long Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Kroger
Title:
Chefbot
Category:
Social Channel / Single Platform
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Adobe
Title:
Adobe x Keith Haring
Category:
User-Generated Content
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Adobe
Title:
Adobe x Keith Haring
Category:
Animation / Single
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Adobe
Title:
Adobe x Keith Haring
Category:
Craft / Art Direction
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Crayola
Title:
Colors of the World
Category:
Cultural Driver
Award:
2021 Cultural Driver Merit Award
Points:
3.00
Client:
Mondelēz International, Inc.
Title:
Proud Parent
Category:
Online-only Video / Single
Award:
2021 Interactive & Online Merit Award
Points:
3.00
Client:
Dyslexia Canada
Title:
It's Hard To Read
Category:
Broadcast / Series
Award:
2021 Radio & Audio Merit Award
Points:
3.00
Client:
Kura Sushi, Inc.
Title:
TUNA SCOPE 2020
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 IP & Products Merit Award
Points:
3.00
Client:
Biti's Hunter
Title:
Biti's Hunter Arising Dragon
Category:
Craft / Art Direction
Award:
2021 Out of Home Merit Award
Points:
3.00
Client:
Reese's
Title:
Reese's Halloween Door
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Out of Home Merit Award
Points:
3.00