The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Network Rankings
DENTSU
Client
Title
Category
Award
Points
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Always Open
Agency: Dentsu Creative New York
Client: 7-Eleven
Category: Physical Products & Apparel
Points: 3.00
This is Magic
Agency: Dentsu Creative Chicago
Client: Disney
Category: TV, VOD, & Online / Varying Length Series
Points: 3.00
KFC Re:Store
Agency: Dentsu Creative China / Shanghai
Client: Yum China
Category: Metaverse
Points: 3.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Customer Experience / CX
Points: 3.00
Scrolling Therapy
Agency: Dentsu Creative Argentina + Dentsu Creative Chicago + Dentsu Creative New York
Client: Eurofarma
Category: Mobile Applications
Points: 3.00
PERFECT DAYS official movie site
Agency: mount inc. / Tokyo + DENTSU INC. / Tokyo + ETUDE LLP. / Tokyo
Client: PERFECT DAYS/MASTER MIND
Category: Websites / Desktop & Responsive
Points: 3.00
Project Humanity
Agency: DENTSU INC. / Tokyo
Client: WITH ALS
Category: Innovation in Interactive & Mobile Craft
Points: 3.00
Inflation Cookbook
Agency: Dentsu Creative Canada + SkipTheDishes
Client: SkipTheDishes
Category: Creative Use of Data
Points: 3.00
Project Humanity
Agency: DENTSU INC. / Tokyo
Client: WITH ALS
Category: Innovation / Execution in Health & Wellness
Points: 3.00
Second Chance Champions
Agency: Dentsu Creative Australia + Transplant Australia
Client: Transplant Australia
Category: Branded Content
Points: 3.00
V-Land
Agency: Dentsu Creative Mexico / Mexico City + Dentsu Creative Italy / Milan + Saba México / Mexico City + GATO / Mexico City
Client: Saba México
Category: Gaming for Good
Points: 3.00
Always Open
Agency: Dentsu Creative New York
Client: 7-Eleven
Category: Innovation / Use of Media in Out of Home
Points: 3.00
The Forgotten Team
Agency: Dentsu Creative Portugal / Lisbon
Client: MEO
Category: Out of Home for Good
Points: 3.00
Masahiro Maruyama.com
Agency: Dentsu Digital Inc. / Tokyo + NION / Tokyo
Client: Masahiro Maruyama
Category: Digital Design
Points: 3.00
Inflation Cookbook
Agency: Dentsu Creative Canada + SkipTheDishes
Client: SkipTheDishes
Category: Data Visualization / Dynamic / Responsive
Points: 3.00
The Infected Billboard
Agency: Dentsu Creative Mexico / Mexico City
Client: HBO Max
Category: Craft / Art Direction
Points: 3.00
The Forgotten Team
Agency: Dentsu Creative Portugal / Lisbon
Client: MEO
Category: Experiential & Immersive for Good
Points: 3.00
V-Land
Agency: Dentsu Creative Mexico / Mexico City + Dentsu Creative Italy / Milan + Saba México / Mexico City + GATO / Mexico City
Client: Saba México
Category: Metaverse
Points: 3.00
Inflation Cookbook
Agency: Dentsu Creative Canada + SkipTheDishes
Client: SkipTheDishes
Category: Craft / Data-Driven Personalization
Points: 3.00
MY JAPAN RAILWAY
Agency: DENTSU INC. / Tokyo
Client: JR GROUP / Japan Railway 150th Anniversary Campaign
Category: Craft / Art Direction
Points: 3.00
The Forgotten Team
Agency: Dentsu Creative Portugal / Lisbon
Client: MEO
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Inflation Cookbook
Agency: Dentsu Creative Canada + SkipTheDishes
Client: SkipTheDishes
Category: Digital & Online / Websites & Mobile
Points: 3.00
Silo in a Tweet
Agency: Dentsu Creative New York
Client: Apple TV+
Category: Innovation / Use of Media in Social Media
Points: 3.00
This is Magic
Agency: Dentsu Creative Chicago
Client: Disney
Category: Social Video / Over 15 Seconds
Points: 3.00
Project Humanity
Agency: DENTSU INC. / Tokyo
Client: WITH ALS
Category: Experiential / Hybrid Events
Points: 3.00
beautiful panic
Agency: DENTSU INC. / Tokyo + J.C.SPARK / Tokyo + AOI Pro. / Tokyo
Client: The Ad Museum Tokyo
Category: Craft / Art Direction
Points: 3.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Experiential & Installations / Experiential & Immersive
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
7-Eleven
Title:
Always Open
Category:
Physical Products & Apparel
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
Disney
Title:
This is Magic
Category:
TV, VOD, & Online / Varying Length Series
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
Yum China
Title:
KFC Re:Store
Category:
Metaverse
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Customer Experience / CX
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Eurofarma
Title:
Scrolling Therapy
Category:
Mobile Applications
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
PERFECT DAYS/MASTER MIND
Title:
PERFECT DAYS official movie site
Category:
Websites / Desktop & Responsive
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
WITH ALS
Title:
Project Humanity
Category:
Innovation in Interactive & Mobile Craft
Award:
2024 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
SkipTheDishes
Title:
Inflation Cookbook
Category:
Creative Use of Data
Award:
2024 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
WITH ALS
Title:
Project Humanity
Category:
Innovation / Execution in Health & Wellness
Award:
2024 Health & Wellness Merit Award
Points:
3.00
Client:
Transplant Australia
Title:
Second Chance Champions
Category:
Branded Content
Award:
2024 Health & Wellness Merit Award
Points:
3.00
Client:
Saba México
Title:
V-Land
Category:
Gaming for Good
Award:
2024 Gaming Merit Award
Points:
3.00
Client:
7-Eleven
Title:
Always Open
Category:
Innovation / Use of Media in Out of Home
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
MEO
Title:
The Forgotten Team
Category:
Out of Home for Good
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
Masahiro Maruyama
Title:
Masahiro Maruyama.com
Category:
Digital Design
Award:
2024 Design Merit Award
Points:
3.00
Client:
SkipTheDishes
Title:
Inflation Cookbook
Category:
Data Visualization / Dynamic / Responsive
Award:
2024 Creative Use of Data Merit Award
Points:
3.00
Client:
HBO Max
Title:
The Infected Billboard
Category:
Craft / Art Direction
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
MEO
Title:
The Forgotten Team
Category:
Experiential & Immersive for Good
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
Saba México
Title:
V-Land
Category:
Metaverse
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
SkipTheDishes
Title:
Inflation Cookbook
Category:
Craft / Data-Driven Personalization
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
JR GROUP / Japan Railway 150th Anniversary Campaign
Title:
MY JAPAN RAILWAY
Category:
Craft / Art Direction
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
MEO
Title:
The Forgotten Team
Category:
Non-traditional & Guerrilla Marketing
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
SkipTheDishes
Title:
Inflation Cookbook
Category:
Digital & Online / Websites & Mobile
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Apple TV+
Title:
Silo in a Tweet
Category:
Innovation / Use of Media in Social Media
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Disney
Title:
This is Magic
Category:
Social Video / Over 15 Seconds
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
WITH ALS
Title:
Project Humanity
Category:
Experiential / Hybrid Events
Award:
2024 Branded Entertainment Merit Award
Points:
3.00