The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
FCB
Client
Title
Category
Award
Points
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Experiential & Immersive for Good
Points: 21.00
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America
Category: Technology for Good
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Creative Use of Data
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / New Ideas in Radio & Audio
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Experiential Radio & Audio
Points: 21.00
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America
Category: Integrated / Omnichannel Campaigns for Good
Points: 21.00
HVRxHVR
Agency: FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client: Hidden Valley Ranch
Category: Product Packaging
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / Execution in Interactive, Online, & Mobile
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Use of Technology
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / Execution in Experiential & Immersive
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / New Ideas in Design
Points: 21.00
Cashback For Your Jersey's Back
Agency: FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client: Flash
Category: Commerce
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Experiential Audio
Points: 21.00
The Shameless Pad
Agency: FCB Brasil / São Paulo + Kimberly-Clark / São Paulo + FCB Studio / São Paulo
Client: Kimberly-Clark/Intimus
Category: Events / In-Person
Points: 21.00
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas
Category: Events / In-Person
Points: 21.00
McEnroe vs McEnroe
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + UNIT9 / London
Client: AB InBev, Michelob ULTRA
Category: Creative Effectiveness / Consumer / Brand
Points: 21.00
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas
Category: Direct Marketing for Good
Points: 21.00
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas
Category: Active Engagement / Call to Action
Points: 21.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / New Ideas in Branded Entertainment
Points: 21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Experiential & Immersive for Good
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Technology for Good
Award:
2024 Creative Use of Technology Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Creative Use of Data
Award:
2024 Creative Use of Technology Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Radio & Audio
Award:
2024 Radio & Audio-First Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Experiential Radio & Audio
Award:
2024 Radio & Audio-First Silver Pencil
Points:
21.00
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Integrated / Omnichannel Campaigns for Good
Award:
2024 Integrated / Omnichannel Silver Pencil
Points:
21.00
Client:
Hidden Valley Ranch
Title:
HVRxHVR
Category:
Product Packaging
Award:
2024 Print & Promotional Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Interactive, Online, & Mobile
Award:
2024 Interactive, Online & Mobile Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Use of Technology
Award:
2024 Creative Use of Data Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Experiential & Immersive
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Design
Award:
2024 Design Silver Pencil
Points:
21.00
Client:
Flash
Title:
Cashback For Your Jersey's Back
Category:
Commerce
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Experiential Audio
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Kimberly-Clark/Intimus
Title:
The Shameless Pad
Category:
Events / In-Person
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
Adidas
Title:
Runner 321
Category:
Events / In-Person
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
AB InBev, Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Creative Effectiveness / Consumer / Brand
Award:
2024 Creative Effectiveness Silver Pencil
Points:
21.00
Client:
Adidas
Title:
Runner 321
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
Adidas
Title:
Runner 321
Category:
Active Engagement / Call to Action
Award:
2024 Social Media Silver Pencil
Points:
21.00