The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
FCB
Client
Title
Category
Award
Points
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America
Category: Innovation / Use of Media in Interactive, Online, & Mobile
Points: 3.00
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America
Category: Data for Good
Points: 3.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / New Ideas in Creative Use of Data
Points: 3.00
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America
Category: Out of Home for Good
Points: 3.00
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas
Category: Sustainable Development Goals
Points: 3.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Experiential Music & Sound
Points: 3.00
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas
Category: Direct Marketing
Points: 3.00
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas
Category: Social Media
Points: 3.00
The Shameless Pad
Agency: FCB Brasil / São Paulo + Kimberly-Clark / São Paulo + FCB Studio / São Paulo
Client: Kimberly-Clark/Intimus
Category: Public Relations
Points: 3.00
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America
Category: Creative Use of Data
Points: 3.00
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America
Category: Use of Technology
Points: 3.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Digital Installations / Interactive & Immersive
Points: 3.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / Use of Media in Interactive, Online, & Mobile
Points: 3.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Real-Time Data
Points: 3.00
Dreamcaster Documentary
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + Helo / West Hollywood
Client: AB InBev, Michelob ULTRA
Category: Film & Video for Good
Points: 3.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / Use of Media in Film
Points: 3.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + Helo / West Hollywood
Client: AB InBev, Michelob ULTRA
Category: Casting
Points: 3.00
The Future is Black
Agency: FCB Brasil / São Paulo + Raça Magazine / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine
Category: Posters / Series
Points: 3.00
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas
Category: Integrated / Omnichannel Campaigns for Good
Points: 3.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / New Ideas in Integrated / Omnichannel
Points: 3.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / Execution in Integrated / Omnichannel
Points: 3.00
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America
Category: Innovation / Use of Media in Integrated / Omnichannel
Points: 3.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Craft / Sound Design
Points: 3.00
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America
Category: Technology as a Creative Tool
Points: 3.00
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America
Category: Creative Use of Data
Points: 3.00
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas
Category: Events & Experiential
Points: 3.00
HVRxHVR
Agency: FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client: Hidden Valley Ranch
Category: Packaging / Specialty / Limited Edition
Points: 3.00
HVRxHVR
Agency: FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client: Hidden Valley Ranch
Category: Brand Partnerships
Points: 3.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Experiential / Brand Installations
Points: 3.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Branded Entertainment for Good
Points: 3.00
Dreamcaster Documentary
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + Helo / West Hollywood + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Use of Drama
Points: 3.00
HVRxHVR
Agency: FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client: Hidden Valley Ranch
Category: Brand Partnerships
Points: 3.00
Cashback For Your Jersey's Back
Agency: FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client: Flash
Category: Active Engagement / Call to Action
Points: 3.00
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas
Category: Stunts & Activations
Points: 3.00
HVRxHVR
Agency: FCB / Chicago + Hidden Valley Ranch / Central Point + 456 Studios / Chicago
Client: Hidden Valley Ranch
Category: Stunts & Activations
Points: 3.00
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America
Category: Social Media for Good
Points: 3.00
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America
Category: Innovation / Use of Media in Social Media
Points: 3.00
The Future is Black
Agency: FCB Brasil / São Paulo + Raça Magazine / São Paulo + VoxHaus / São Paulo + FCB Studio / São Paulo
Client: Raça Magazine
Category: Promotional / Print Advertisements
Points: 3.00
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas
Category: Physical Items
Points: 3.00
Runner 321
Agency: FCB Canada / Toronto + Adidas + Suneeva / Toronto
Client: Adidas
Category: Experiential / In-Person Events
Points: 3.00
Cashback For Your Jersey's Back
Agency: FCB Brasil / São Paulo + Flash / São Paulo + Shuffle Audio / São Paulo + FCB Studio / São Paulo
Client: Flash
Category: Non-traditional & Guerrilla Marketing
Points: 3.00
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America
Category: Direct Marketing for Good
Points: 3.00
Banned Book Club
Agency: FCB / Chicago + 456 Studios / Chicago
Client: Digital Public Library of America
Category: Craft / Data-Driven Personalization
Points: 3.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Popular Culture Impact
Points: 3.00
Trending 2 Table
Agency: FCB Canada / Toronto + Voilà / Toronto
Client: Voila
Category: Single Region or Market / Consumer / Brand
Points: 3.00
McEnroe vs McEnroe
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York + UNIT9 / London
Client: AB InBev, Michelob ULTRA
Category: Brand Partnerships
Points: 3.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Immersive Spaces
Points: 3.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Craft / Dynamic Data Visualization
Points: 3.00
Dreamcaster
Agency: FCB / New York + AB Inbev / Michelob ULTRA / New York + 456 Studios / New York
Client: AB InBev, Michelob ULTRA
Category: Innovation / Use of Media in Experiential & Immersive
Points: 3.00
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Data for Good
Award:
2024 Creative Use of Data Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Creative Use of Data
Award:
2024 Creative Use of Data Merit Award
Points:
3.00
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Out of Home for Good
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
Adidas
Title:
Runner 321
Category:
Sustainable Development Goals
Award:
2024 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Experiential Music & Sound
Award:
2024 Music & Sound Craft Merit Award
Points:
3.00
Client:
Adidas
Title:
Runner 321
Category:
Direct Marketing
Award:
2024 Health & Wellness Merit Award
Points:
3.00
Client:
Adidas
Title:
Runner 321
Category:
Social Media
Award:
2024 Health & Wellness Merit Award
Points:
3.00
Client:
Kimberly-Clark/Intimus
Title:
The Shameless Pad
Category:
Public Relations
Award:
2024 Health & Wellness Merit Award
Points:
3.00
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Creative Use of Data
Award:
2024 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Use of Technology
Award:
2024 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Digital Installations / Interactive & Immersive
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Use of Media in Interactive, Online, & Mobile
Award:
2024 Interactive, Online & Mobile Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Real-Time Data
Award:
2024 Creative Use of Data Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster Documentary
Category:
Film & Video for Good
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Use of Media in Film
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Casting
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Raça Magazine
Title:
The Future is Black
Category:
Posters / Series
Award:
2024 Print & Promotional Merit Award
Points:
3.00
Client:
Adidas
Title:
Runner 321
Category:
Integrated / Omnichannel Campaigns for Good
Award:
2024 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / New Ideas in Integrated / Omnichannel
Award:
2024 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Innovation / Execution in Integrated / Omnichannel
Award:
2024 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Innovation / Use of Media in Integrated / Omnichannel
Award:
2024 Integrated / Omnichannel Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Craft / Sound Design
Award:
2024 Radio & Audio-First Merit Award
Points:
3.00
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Technology as a Creative Tool
Award:
2024 Creative Use of Technology Merit Award
Points:
3.00
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Creative Use of Data
Award:
2024 Creative Use of Technology Merit Award
Points:
3.00
Client:
Adidas
Title:
Runner 321
Category:
Events & Experiential
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
Hidden Valley Ranch
Title:
HVRxHVR
Category:
Packaging / Specialty / Limited Edition
Award:
2024 Design Merit Award
Points:
3.00
Client:
Hidden Valley Ranch
Title:
HVRxHVR
Category:
Brand Partnerships
Award:
2024 Design Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Experiential / Brand Installations
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Branded Entertainment for Good
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster Documentary
Category:
Use of Drama
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Hidden Valley Ranch
Title:
HVRxHVR
Category:
Brand Partnerships
Award:
2024 Branded Entertainment Merit Award
Points:
3.00
Client:
Flash
Title:
Cashback For Your Jersey's Back
Category:
Active Engagement / Call to Action
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Adidas
Title:
Runner 321
Category:
Stunts & Activations
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Hidden Valley Ranch
Title:
HVRxHVR
Category:
Stunts & Activations
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Social Media for Good
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Innovation / Use of Media in Social Media
Award:
2024 Social Media Merit Award
Points:
3.00
Client:
Raça Magazine
Title:
The Future is Black
Category:
Promotional / Print Advertisements
Award:
2024 Design Merit Award
Points:
3.00
Client:
Adidas
Title:
Runner 321
Category:
Physical Items
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Adidas
Title:
Runner 321
Category:
Experiential / In-Person Events
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Flash
Title:
Cashback For Your Jersey's Back
Category:
Non-traditional & Guerrilla Marketing
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Direct Marketing for Good
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
Digital Public Library of America
Title:
Banned Book Club
Category:
Craft / Data-Driven Personalization
Award:
2024 Direct Marketing Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Popular Culture Impact
Award:
2024 Cultural Driver Merit Award
Points:
3.00
Client:
Voila
Title:
Trending 2 Table
Category:
Single Region or Market / Consumer / Brand
Award:
2024 Creative Effectiveness Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Brand Partnerships
Award:
2024 Creative Effectiveness Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Immersive Spaces
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00
Client:
AB InBev, Michelob ULTRA
Title:
Dreamcaster
Category:
Craft / Dynamic Data Visualization
Award:
2024 Experiential & Immersive Merit Award
Points:
3.00