The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
GroupM
Client
Title
Category
Award
Points
Snickers AI
Agency: T&Pm / London + Mars Wrigley + Helo
Client: Mars
Category: Craft / Craft - Use of Technology - AI
Points: 3.00
Group Therapy
Agency: VML / Paris + GroupM Motion Entertainment / Los Angeles + Wavemaker / Paris + Hartbeat / West Hollywood
Client: Axa
Category: Casting / Celebrity / Influencer
Points: 3.00
Group Therapy
Agency: VML / Paris + GroupM Motion Entertainment / Los Angeles + Wavemaker / Paris + Hartbeat / West Hollywood
Client: Axa
Category: Use of Humor
Points: 3.00
Group Therapy
Agency: VML / Paris + GroupM Motion Entertainment / Los Angeles + Wavemaker / Paris + Hartbeat / West Hollywood
Client: Axa
Category: Full Length Video / Single
Points: 3.00
Snickers AI
Agency: T&Pm / London + Mars Wrigley + Helo
Client: Mars
Category: Branded AI / Campaign
Points: 3.00
Killabyte
Agency: Colenso BBDO / Auckland + Satellite / Auckland + SPUR / Auckland + BUCK / Sydney
Client: Spark New Zealand
Category: Digital Installations / In-Person
Points: 1.50
Adoptable. By PEDIGREE.
Agency: Colenso BBDO / Auckland + EssenceMediacom / Auckland + GRC Partners + Porter Novelli / Auckland + Nexus Studios / London
Client: Mars NZ
Category: Direct Marketing for Good
Points: 1.50
10 vs 10
Agency: Ogilvy Australia / Sydney + Edelman / New York + Mindshare / London + Ogilvy UK / London
Client: Dove
Category: Print & Promotional for Good
Points: 1.00
10 vs 10
Agency: Ogilvy Australia / Sydney + Edelman / New York + Mindshare / London + Ogilvy UK / London
Client: Dove
Category: Out of Home for Good
Points: 1.00
Supercube
Agency: Weber Shandwick / Cologne + Tally Ho / Stockholm + MullenLowe UK / London + Mindshare / Stockholm
Client: Knorr
Category: Innovation / New Ideas in IP & Product Design
Points: 1.00
Supercube
Agency: Weber Shandwick / Cologne + MullenLowe UK / London + Mindshare / Stockholm + Tally Ho / Stockholm
Client: Knorr
Category: Experimental / Internal Projects / R&D
Points: 1.00
Client:
Mars
Title:
Snickers AI
Category:
Craft / Craft - Use of Technology - AI
Award:
2025 Social Media Merit Award
Points:
3.00
Client:
Axa
Title:
Group Therapy
Category:
Casting / Celebrity / Influencer
Award:
2025 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Axa
Title:
Group Therapy
Category:
Use of Humor
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Axa
Title:
Group Therapy
Category:
Full Length Video / Single
Award:
2025 Branded Entertainment Merit Award
Points:
3.00
Client:
Mars
Title:
Snickers AI
Category:
Branded AI / Campaign
Award:
2025 Creative Use of AI Merit Award
Points:
3.00
Client:
Spark New Zealand
Title:
Killabyte
Category:
Digital Installations / In-Person
Award:
2025 Interactive, Online & Mobile Merit Award
Points:
1.50
Client:
Mars NZ
Title:
Adoptable. By PEDIGREE.
Category:
Direct Marketing for Good
Award:
2025 Direct Marketing Merit Award
Points:
1.50
Client:
Dove
Title:
10 vs 10
Category:
Print & Promotional for Good
Award:
2025 Print & Promotional Merit Award
Points:
1.00
Client:
Dove
Title:
10 vs 10
Category:
Out of Home for Good
Award:
2025 Out of Home Merit Award
Points:
1.00
Client:
Knorr
Title:
Supercube
Category:
Innovation / New Ideas in IP & Product Design
Award:
2025 IP & Product Design Merit Award
Points:
1.00